Check in (virtually) to check out later at Radisson Edwardian hotels

London hotel group Radisson Edwardian has just launched its new ‘Check In, Check Out Later’ promotion in honor of Social Media Day today. The feature, which will be available until July 31, gives digital-savvy guests the opportunity to extend their checkout by up to two hours by ‘checking in’ to one of Radisson Edwardian’s twelve London hotels or Manchester hotel location-based social media service Foursquare.

Once checked in, guests just need to show their smartphone at the front desk to enjoy all the benefits of a late checkout. For Foursquare, the late-check-in will be promoted using a ‘Foursquare special offer’ which customers can see when they check-in on Foursquare.

“We’re constantly looking for ways to enrich the hotel experience for our guests and this was a great opportunity to once again connect an online interaction with an offline benefit. Checking in on Facebook or Foursquare has been popular with our guests, so rewarding them with a couple of extra hours in bed seemed like a nice way to say thanks,” Amy Clarke, e-commerce manager for Radisson Edwardian, said.

As we noted yesterday, the increased attention of hotels to the consumer power of social media is encouraging – and it also benefits us, the traveler.

The hotel has also experimented with other social applications, including Quick Response (QR) codes to restaurant menus in 11 of its London hotels. The QR codes direct diners to an online video hosted on the hotel’s website to show the ‘dish of the month’ being prepared by one of the hotel’s executive chefs. The video gives tips and advice on how the dish is prepared and the ingredients used. Honestly, we’re not sure how exciting this is to the average user – we’d probably prefer to talk to our dining guests rather than watch a phone video. But still, the hotel’s level of commitment to social media and engaging guests is impressive. Let’s see if the rest of the service during a stay matches up.

High finance for HomeAway says a lot about travelers

As the travel industry claws its way back from the depths of the 2008 financial crisis and subsequent consumer credit hangover, bright spots are already beginning to emerge. And unsurprisingly, it’s the non-traditional sort that seems to be leading the charge. After all, stung by layoffs, pay cuts and other personal austerity measures, we’ve had to find ways to spend less while still traveling. So, it’s no surprise that HomeAway got popular … and that investors are rewarding it.

What does all your HomeAway use mean?

Well, for starters, it translates to $216 million raised in one day. HomeAway went public yesterday, and its shares shot up 49 percent to just over $40 each. Now, the vacation rental company is worth $3.2 billion. Trading at 19 times 2010 revenues, HomeAway’s valuation is more generous than that of Priceline (8.1X 2010 revenue) and Expedia (2.3X 2010 revenue).

So, what’s all this financial stuff have to do with us, the traveling public? To me, it signals behavior. For HomeAway to be valued so richly, investors must see a lot of potential. Look for more people to look at the vacation rental alternative to hotel rooms and other traditional lodging options.

New luxury safari camp opens on the Serengeti

African travel company Nomad Tanzania opened a new safari camp earlier this week, offering travelers a unique experience in a small group, luxury setting. The camp, which is located in a remote region of the northern Serengeti, sits not far from the border between Kenya and Tanzania, offering visitors spectacular views of the Mara River and the wildlife that inhabits the endless African plains.

The accommodations at the new site features just 12 tents divided between two camps. Eight of the tents are in the main camp, while four others occupy a smaller, private camp, nearby. Each of the camps has its own private bar, dining hall, library with adjoining map room, and natural rock swimming area. The tents feature spacious, private verandas, 24 hour power, hot and cold running water, flush toilets, and indoor baths, along with outdoor showers. In short, this journey into the bush isn’t exactly roughing it.

When visitors venture away from camp, they’ll find plenty to enjoy as well. Daily game drives will give them the opportunity to witness the beauty and wonder of the Serengeti, which includes the annual Great Migration of animals across the countryside. Guided walks allow travelers to explore the region on foot and bush picnics make for a sublime way to spend an afternoon.

Prices begin at $4200 per person per week (Remember, I did say luxury!) which includes accommodations in a private tent, all food and drink, plus game drives and other activities.

This looks like a completely different Serengeti experience from the one I had a few years back. I camped in a two-person dome tent that was anything but “luxury.” Despite that however, the African plains remain one of my favorite destinations ever, with amazing wildlife, breathtaking scenery, and a true sense of adventure. A stay at this new camp looks like it would be a perfect (and romantic!) way to visit Tanzania.

The Ritz-Carlton Checks In To Foursquare

As global hotel companies go, we’re always pleasantly surprised by luxury brand Ritz-Carlton‘s rapid acceptance of and moves towards innovation in the social media space. At the corporate level, they’ve been quick to adapt to and utilize sites like Twitter (@RitzCarlton), and, at the property level, often engaged on social media sites in a way that their luxury competitors are not.
Now, the brand has launched a new initiative with Foursquare, the location-based social networking service that allows users to “check in” at locations around the globe.

Dubbed the World Concierge, Ritz-Carlton’s entree into the Foursquare market is the first time a luxury hotel brand has extended their exclusive services to a mobile public audience. Tips will be populated regularly by concierges from all 75 Ritz-Carlton hotels around the world contributing, with the knowledge-base growing and evolving every week.

There is not a mention to be found about the soup of the day at a particular hotel; instead, the ladies and gentlemen of The Ritz-Carlton have taken their knowledge and expertise beyond the four walls of the hotels in which they reside, providing insight into cities such as Toronto, Miami, Berlin and Dubai to name a few.

The result: hundreds of tips and insights about local destinations and landmarks all over the world.

“Guests of The Ritz-Carlton have always enjoyed the expertise of concierges who are the best in the business. Their local knowledge, VIP access and incomparable contacts make them an invaluable resource for travelers”, said Chris Gabaldon, chief sales and marketing officer for The Ritz-Carlton Company.

Foursquare users are able to find local information by visiting the profile of The Ritz-Carlton or by checking in to numerous locations of interest around the world. To receive tips as they go live you can follow The Ritz-Carlton on Foursquare. If you’re not already following the brand, you may see the tips as part of of other area recommendations.

They’re not the first brand to partner with the location-based service. Starwood is also engaged in the FourSquare space, offering loyalty points to users who “follow” the brand and “check in” virtually when they literally “check in” to the hotel with a confirmed registration. Hyatt has had similar success at the concierge level with their proven @HyattConcierge Twitter handle, which supplements the property-level concierge staff by serving as a social media funnel for guest requests across all brand properties.

We’re curious to see if other brands follow suit, emulating one of the established players, or, like Four Seasons, continue to develop individual property personas across channels like Twitter or Facebook.

Last minute travel plans made easy with tour expert

Looking for something unique to do this summer on short notice? Don’t have a lot of time to plan but want a good travel value? Finding destinations, flights and hotels sold out when you want to go? Travel agencies have pre-planned packages put together that bundle attractions, hotels, airfare and more making for what can be an economical travel option. Compared to doing it all on your own the economics of buying in to a travel agency package can sometimes make sense. Let’s take a look at ten last-minute travel destinations one tour operator has to offer over for those who can travel in the next week or so.

Viator is a leading online resource for travel experiences, providing access to nearly 9,000 tours, attractions and activities in 750-plus destinations in more than 150 countries. Their in-house travel experts hand-pick trusted local operators to ensure quality, value and service all backed by a low-price guarantee.

“Sometimes the best things do come to those who wait, and travelers who haven’t made plans yet for the July 4th holiday weekend will find many bargains on last-minute tours and activities at Viator.com,” said Ms. Barrie Seidenberg, president and CEO of Viator Inc. According to Viator, the top 10 list with the best deals to celebrate the July 4th holiday weekend, great for last-minute travel destinations include:

  1. New York – Watch one of the best fireworks displays in the country with a once-in-a-lifetime July 4th VIP Exclusive: Fireworks from the Empire State Building’s Observation Deck. A limited number of tickets are available on a first-come, first-served basis for this two-hour, private evening event, guaranteed to sell out quickly.
  2. Washington, D.C. – See 100 of the most popular monuments and points of interest in America?s capital after the sun goes down on the Washington D.C. Monuments by Moonlight Night Tour by Trolley, currently more than 50 percent off.
  3. Philadelphia – There’s no better time to visit our nation?s first capital than during a weekend to celebrate America’s Independence. Travelers will save more than 45 percent on admission to six of the city’s premier attractions with a Viator Philadelphia CityPASS.
  4. Las Vegas – Hit the highway out of Las Vegas and spend the day touring two major tourist attractions on the Grand Canyon and Hoover Dam Day Trip, currently on sale with savings more than 50 percent.
  5. Orlando – Get two days for the price of one at Kennedy Space Center, a short drive from Orlando and the launch site for every U.S. human space flight since December 1968.
  6. San Diego – Tour one of the largest aircraft carriers in the U.S. Navy fleet at the USS Midway Museum, San Diego’s newest visitor attraction. A visit to this historic naval aircraft carrier museum is an essential experience for patriots of all ages.
  7. Boston – Travel north from Boston to historic Marblehead, the birthplace of the American Navy. Along the way, visit Salem, the Witch City and learn about the history of witchcraft and the reasons why the trials occurred.
  8. Niagara Falls – Visit New York’s first state park on an overnight trip to Niagara Falls from New York City. On your journey, experience the state’s diverse ethnic heritage and the rolling hills of the Finger Lakes, one of the country’s premier wine producing areas.
  9. Oahu – Take a sobering journey through U.S. history on a tour of the Arizona Memorial and the USS Missouri, the last battleship built by the U.S. Navy. Tickets include skip-the-line access to make the most of a day at Pearl Harbor, complete with a tour of downtown Honolulu and a drive through Punchbowl National Cemetery of the Pacific. An added bonus: receive one free child ticket for each adult ticket purchased.
  10. Memphis – Walk in the footsteps of the King of Rock and Roll at Elvis Presley’s home, Graceland Mansion the number one thing to do in Memphis, Tenn. Upgrade to the Elvis Entourage VIP Package and also receive entrance to a VIP Only Exhibit, Front of the Line Access to the Mansion and more.

Looking at the tour company itself is important too just like choosing a travel agent.

Viator has a rich website with a lot of information as does their iPhone App that connects you to 9,000 “unforgettable tours and experiences around the world” they say, as well as more than 250,000 unbiased traveler reviews and photos. The Viator app lets us research and book tours from a trusted global resource quickly and easily (even at the last minute) directly from your iPhone.

“As passionate travelers ourselves (Viator is the Latin word for “traveler”), we understand the value of having a trusted resource where you can easily find, research and book the world’s best travel experiences” says the Viator website, adding “Over the last 15 years, Viator has built the industry’s largest selection of tours and activities — all provided by local tour operators we hand-pick for quality, value and service, all backed by our low-price guarantee, all supported by more than a quarter of a million unbiased traveler reviews and photos.”

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Flickr photo by Bruno Girin