Mexico relies on Facebook to kick travel slump

by Tom Johansmeyer on

Travel to Mexico got a big ol’ kick in the cojones last year. The global recession spanked airlines and hotels around the world, and since the United States was ground zero for the financial crisis that accelerated the recession, Mexico likely lost some action from its biggest trading partner. And then swine flu came along, bringing much of the Mexican tourism and travel industry to a crawl. When I was in Los Cabos last May, I didn’t lack elbow room. Well, an 82 percent drop in Mexican tourism, according to the Woodrow Wilson International Center for Scholars, can have that effect.

To kickstart the industry and attract more people to the warm sun south of the border, the Mexican Council for the Promotion of Tourism just completed a combination game and giveaway through Facebook. The Gracias A Ti Vive Mexcio website used Facebook Connect to make 10 people incredibly happy with free trips awarded from December 21, 2009 through the end of the year. The only catch was that you had to live in Mexico and have a Facebook page. Winners were selected by game rankings (more details over at Inside Facebook), and the top scorer got to choose from Cancun, Puerto Vallarta and Huatulco – and bring a guest.

With more than 1,300 fans on the Facebook page, it looks like the promotion was a success. And, why wouldn’t it be? Mexico is one of the fastest growing countries in Latin America for Facebook, with 6.67 million users.

Tripatini offers social networking for travelers and experts

by Annie Scott on

Tripatini is a new site in the Ning.com family, a fast growing platform for social networking. Anyone can create a Ning.com site, but Tripatini is flourishing with an interesting concept — allowing media experts and rookie travelers to get together.

David Paul Appell, a veteran journalist (Conde Nast, Harper Collins, Hearst Magazines, Frommer’s) and social network developer, re-branded Go-Lo.com as Tripatini in October of last year, saying, “We’re getting fabulous response from both the travel media and trade as well as the general public, but our original name, reflecting a focus on budget travel primarily, was proving too limiting. Today we choose ‘Tripatini’ not just because it sounds more fun — a potent, sophisticated cocktail of travel — but because it more clearly telegraphs ‘travel’ and is more welcoming, inclusive, and versatile.” Not long after that, The New York Post called Tripatini “Facebook for travelers.”

Once you’re all signed up for Tripatini (really easy, especially if you’re already on any other Ning sites), you can make yourself a profile, then join groups. The groups function much like Yahoo Groups and other message boards of yore; there are discussion threads where you can ask a question or post pertinent information for the group. Currently, the leading group on Tripatini is Media Only, which has 371 members (at time of writing) talking about the Chris Elliott scandal, suggesting eco-friendly hotels for one journalist’s story and whinging about freelancer issues (Examiner.com is taking a beating on that thread). Other groups are location-based, so if you’re planning a trip to, say, Malta, you can join the Malta group to get info or discuss the country with other travelers, PR folks and media experts.

Tripatini also offers to host your own travel-related blog, videos and pics, and has both chat and travel shopping functionalities. If you’re interested, click here to check it out!

New website helps Seattle visitors share a taxi

by Katie Hammel on

Now that visitors to Seattle can hop on the light rail from Sea-Tac Airport into downtown (or take the 45-minute bus), fewer may be likely to take an expensive cab. But for those who don’t want to hassle with lugging baggage onto public transportation or who are arriving at odd hours, there is a new way to get from the airport into the city without spending the usual $40 on cab fare.

RidePenguin.com, which was just launched last week and is still in beta, promises to connect passengers looking for a cab with others who want to share. If you are interested in sharing a cab to defer costs, just log on and either search for a posted ride (rides are posted by time, origin, and destination) or post your own and invite people to share with you.

Sharing a cab would save you quite a bit of money (though not as much as taking public transportation). If you share with one other person, your fare would drop to about $20 from the airport into the city. Share with two people and it’s less than $15. Obviously, the more people who use the service, the better your odds of finding a taxi to share. When I searched recently, I only found one posted ride for the day, and it wasn’t even going into the city center.

It’s a good idea in theory…of course, you could just get in the taxi line and ask around to see if anyone is heading your way and willing to share their cab.

[via The Seattle Times]

LetMeGo to pit hotels against each other directly

by Tom Johansmeyer on

Normally, I’d think that a website inviting hotels to beg for bid on the insane and detailed requests of travelers would be a nonstarter. But, we’re in the middle of a brutal travel market recession. And, this decade has been awful for airlines and hoteliers alike. So, if the industry is going to learn any lessons from this turbulent decade known as [well, nobody really figured that out what to call it], the first should be that it needs to make a regular practice of going every extra inch to pull in a new guest.

So, the success of new business LetMeGo.com, which will create a marketplace in which travelers can indicate the specific amenities they want – from bunny slippers to cheese plates – will depend on whether the travel and hospitality industry has figured out that it will always be prey to a fickle economy. If the service providers in the hotel business realize this, they will understand that the extra effort is necessary, even when the travel market is on fire.
Using LetMeGo.com’s website, which is still in beta, companies peddling hotel rooms, vacation homes and other forms of lodging will be able to view the itineraries posted by prospective guests. They can bid for the affections and dollars of these travelers, with this data being used by the traveler to make a decision. The process is completely transparent to the participants – every bidder can see each other’s bids, and the user, of course, can sell all bids on his itinerary. But, it isn’t open to the public, as nobody needs to know what you’re looking to spend on your vacation. Since everyone can see each other’s offer, there’s incentive to cut further to attract your interest cash.

According to VentureBeat, “a good number” of lodging companies have signed up for the service and there’s already an affiliate program in place to drive traffic to the site. Could this be the future of the hospitality business? I can think of worse. If the site takes off, it will be easier for hotels to identify exactly what their guests want, deliver on it and use it as a way to differentiate themselves in an increasingly competitive market.

So, the future of winning online travel cash will involve head-to-head competition, with everything out in the open. If I were one of the competitors, I wouldn’t be thrilled about this, but there’s no better experience for travel buyers: it’s designed to help us win.

Facebook “memology” report reveals non-travel bias?

by Tom Johansmeyer on

Facebook has released its trend analysis of the top words appearing in status updates in 2009. Unlike the Twitter worldview, which had some terms that could be seen as travel-related, Facebook users appear to have spent more time at home. Sure, there’s the obligatory H1N1 mention, which impacted the travel-hungry throughout the year … but that’s it. What cements the seemingly sedentary characteristic of the Facebook addict this year is #13 on its “memology” report (meme = online slang for trend or fad) is “yard.”

We’ve all grown to loathe the coined word “staycation,” but as much as we try to ignore the word, the underlying tendency can’t be ignored. Just how the hell did “yard” come in at #13? It’s the antithesis of travel – of mobility, really – and drives home the notion that low fares and dirt-cheap hotel rooms weren’t enough to get us out of our own plots in 2009.

Facebook admits to some surprise at this meme on the list, saying, “This is a trend that nobody would have guessed.” Can’t get blunter than that, right?The social network’s blog post continues, “The word “yard” seems fairly uncommon, and indeed it barely breaches a rate of five mentions in every 10,000 status updates. When we compare 2009 to 2008, however, we see a huge increase.”

It’s possible, according to Facebook, that it’s a result of more “moms and dads” coming to Facebook and letting the world know via status updates that they are either working or spending time in the most suburban of land masses, as “these folks have yards that require some tending.”

Does this mean that Twitter users are younger? Or, just more active than their Facebook counterparts? Obviously, it’s impossible to say, but it’s a bit fun to guess. Of course, I cheated a bit with our interpretation of Twitter a few weeks ago, so the chasm isn’t as vast as I may have made it appear.

So, let’s try to change the situation in 2010. Link your Twitter account to your Facebook page and push your travel-related updates hard. Live tweet the hour you wait in line at the security checkpoint, or gripe about the lousy service you get from the airlines. Do something – do anything. Let’s change the face of social media … and put a travel mask on it!

[Photo by Kevin Prichard via Flickr]