Airport advertising reaches new heights, literally

by Jessica Festa on

Literally everywhere you look, from the media to public transportation to city sidewalks, you will find companies heavily advertising. Apparently, no place is safe from billboards, not even air traffic control towers.

Yes, you read that right. In Medford, Oregon, Jaunted reports that the city council has just approved 25×25 foot signs that will be added to every side of the air traffic control tower. The tower itself is about 100 feet tall, so the enormous ads should be quite a sight to see. But, I guess that’s the point.

The reasoning behind this new advertising plan is to raise enough money to counteract some airport costs, for example, landing fees, that could help make the airport more desirable to new airlines and flight routes. Right now, officials are projecting that the ads will bring in an extra $3,000 per month.

While the Medford, Oregon, airport is the only one that we’ve heard of implementing this new advertising plan, we’re wondering if this will become the norm at airports. Of course, making extra money is nice. However, it would be nice if some structures retained their actual purpose, like keeping passengers safe, instead of becoming gigantic advertisements.

What are your thoughts on this new form of advertising?

New Zealand to open new trekking route

by Kraig Becker on

New Zealand, a country that is already established as one of the best adventure travel destinations on the planet, is preparing to open a new trekking route that will run the entire length of the country. Dubbed Te Araroa, the trail is the result of a massive volunteer effort that has come together over the past two decades.

Te Araroa, which means The Long Pathway in the language of the Māori, will officially open with a ceremony to be held in Wellington on December 3rd. The city is the approximate middle point for the new trail, which runs for more than 3000km (1865 miles) starting at Cape Reinga in the north and ending in Bluff in New Zealand’s extreme south. The trail essentially runs the entire length of both the North and South Islands, and is made up of about 300 sections that vary in length from a few hours to a few days. The route passes over snow capped peaks, through thick forests, and past lush farmland, showcasing some of the stunning scenery that New Zealand is so well known for. It also wanders through seven different cities, which will likely become popular places to start and stop, as well as resupply along the way.

This new trekking option is the result of many years of hard work and perseverance. Over the past 17 years, Te Araroa has been built by a very dedicated group of volunteers who have linked-up existing trails, and built completely new ones, in an effort to build this one major path. Now that it is finished, and preparing to officially open, long distance hikers are no doubt already preparing to walk its length. It is estimated that it will take roughly 4 months to hike it from end-to-end.

For more information on the Te Araroa visit the trail’s official website.

[Image courtesy of teararoa.org.nz]

First ever Shopping on the Rails event will take place aboard the Orient-Express’ British Pullman train this holiday

by Jessica Festa on

Instead of fighting your way through crowded department stores and chaotic shopping centers this holiday, why not do your shopping aboard a luxurious, festively decorated train? On December 1, 2011, the first ever Shopping on the Rails event will take place on board the Orient-Express’ British Pullman train.

A few of the fine British retailers that have been invited to participate in the event include:

  • Harrods– iconic British landmark store with 330 departments of top quality merchandise
  • Brora– fine Scottish cashmere and beautiful clothing
  • Ettinger– handcrafted luxury leather goods and accessories
  • Holland and Holland– known for their artistic and well-crafted guns, they offer clothing, accessories, and technical products
  • Elemis– the leading luxury British spa and skincare brand since 1989

The price for the Shopping on the Rails holiday event is $470 and includes round trip transfer to and from Victoria Station in London, a 4-course lunch with Champagne and half a bottle of wine per person, and the chance to peruse and purchase luxury goods from top retailers. The dress code is “smart daywear” and passengers are asked not to wear jeans and sneakers.

For more information or to make a reservation, click here.

NASA is looking for new astronauts!

by Kraig Becker on

Anyone who has ever dreamed of going into space received a glimmer of hope this past week when NASA announced that they were looking for their next class of astronauts. This high profile “help wanted” ad had the dual effect of sending many of us scrambling to update our resumes, while simultaneously regressing to a point in our lives when we actually believed we could still grow-up to be an astronaut.

The actual job posting can be found online by clicking here. It provides plenty of great information for those wanting to know the details about the requirements and perks of the position. For example, the salary ranges from $64,724 to $141,715 per year, which is a bit surprising, because many of us would probably actually pay that much for an opportunity to go into orbit. The position is listed as Full Time and Permanent, but would require a move to Houston, which is probably the biggest downside of the job.

As you might expect, the position requires at least a Bachelor’s degree and three years of experience in your field, which can include technology, nursing, aviation, amongst others. Candidates will be required to pass a physical as well, and must have vision that is correctable to 20/20 in each eye. They also need to be between the heights of 62 and 75 inches, which will rule out most NBA players who are looking to pick up supplemental work during the lock-out.

The job listing also notes that prior to being hired candidates must undergo a background check and pass a drug-test as well. After all, NASA isn’t going to turn over multi-million dollar equipment to just anyone. They also note that frequent travel is required, but considering that travel involves going into space, I doubt anyone will really complain all that much. How many frequent filer miles is a trip to the International Space Station worth anyway?

When I was a kid, being an astronaut ranked right up there with ice cream taster and James Bond as the best jobs on the planet. For some reason I thought the career path to getting that job would be different than simply filling out an application and going in for an interview. Turns out, NASA hires people just in the same manner as Walmart.

For more information on the position and the application process, click here. Good luck to everyone who applies. You’re going to need it, because I’ve seen every episode of Star Trek ever and have visited the local planetarium twice.

Want to walk up a giant, looping roller coaster?

by Jessica Festa on

On November 13, 2011, the “Tiger & Turtle – Magic Mountain” sculpture in Duisburg, Germany, opened to the public. This isn’t your average piece of public art, however, as it is designed like a giant roller coaster with stairs and slopes that people can actually walk on.

Traversing over the sculpture, visitors will be put 148 feet above the surrounding countryside, gaining access to great views of the famous Rhine. While trekkers will reach great heights, they unfortunately will not get to go upside down, as the intimidating-looking loop actually contains stairs that keep you standing straight up.

The piece, which took one year to build, was created by German artists Heike Mutter and Ulrich Genth, who describe the sculpture like this:

“The curved flight of stairs inscribes like a signature on the landscape and recruits the nimbus of the classical roller coaster. Having a closer look, the public is disappointed in a disarming way. The visitor climbs on foot via differently steep steps the roller-coaster-sculpture. So the sculpture subtly and ironically plays with the dialectic of promise and disappointment, mobility and standstill. Visitors happen to briefly meet with oncoming visitors on the steep and about 1m | 1yd wide corridors. Led-lights are integrated in the handrails and highlight the flight of stairs so the sculpture is accessible at night, too.”

Make sure to visit during the day, as well as at night, when the LED lights are on.