Meet The Reclusive American Billionaire Who Bought Lonely Planet

by Megan Fernandez on

Last year, the Wall Street Journal called Brad Kelley “the man with a million acres.” Now the American billionaire and land addict has expanded his kingdom to include the world’s biggest travel-guide publisher. Kelley’s NC2 Media bought Lonely Planet from BBC Worldwide in a deal announced yesterday.

Most of the headlines focused on the huge loss BBC is taking by selling the company for about $78 million. It paid double that to buy the Melbourne-based publisher a few years ago. Some travel insiders are wondering if NC2, a small firm based in Nashville, Tenn. and specializing in digital development, will continue to publish the familiar blue-covered guides while devoting energy to digital expansion. NC2’s chief operating office, Daniel Houghton, made some routinely vague comments about being committed to the brand’s roots in publishing in a Q&A with Skift Travel. NC2 also produces “Outwild TV,” a story-rich Web series on adventure travel:

A fair amount of the chatter surrounding the news questions whether NC2 will have any more luck than the BBC did with the brand, which was portrayed as struggling financially and with digital innovation. But Kelley surely knows what he’s doing. He didn’t become a billionaire by making bad deals. (Actually, he earned his fortune in the cigarette business.)

Kelley, who’s on the Forbes 400 list of the world’s richest people, must know a promising brand when he sees one. Lonely Planet is the world’s largest travel-guide publisher with 40 years under its belt and 120 million books sold. The BBC grew it from the third most-popular guidebook series in the U.S. to the first.

Kelley, though, is the anti-Trump, with about as much flash as the Amish. The Wall Street Journal called him “deeply private” and claimed he doesn’t use Twitter or email (as of last fall). His hobbies, according to the article, include making bourbon and raising exotic animals; he’s also passionate about conservation. Most of his land – which is concentrated in Florida, Texas and New Mexico and in total outsizes Rhode Island – is devoted to ranches, and his holdings make him one of the top three or four land owners in the country, right up there with Ted Turner.

According to the WSJ, Kelley grew up as the son of a tobacco farmer in Kentucky and bought his first piece of land at 17. He maintains his primary residence in Franklin, Tenn., a town with about 65,000 residents.

That description might seem to cut against the image of an innovative digital firm and the exotic locations on which Lonely Planet is an authority, but in the WSJ Kelley talked about his land habit in financial terms, not romantic ones: “It’s a nonperishable commodity and it’s as good a place as any to put my money,” Mr. Kelley says. “It’s better than derivatives.” The article reported that “the national average value of U.S. ranchland rose 12% compared with five years earlier; in Texas, it is up 30% compared with five years ago.”

Lonely Planet is now based in a state that doesn’t warrant a blue-spined guidebook of its own, but it may well be in better hands.

[Photo credit: Joshua Alan Davis via Flickr]

Travel Through The World of Music At Phoenix’s Musical Instrument Museum

by Libby Zay on

My expectations weren’t very high when I visited Phoenix’s Musical Instrument Museum (MIM). I imagined a small collection of dusty drums and pan flutes along with a guitar or two donated by famous musicians. Boy, was I ever mistaken.

The MIM is actually a mammoth museum whose collection and quality rival that of a Smithsonian Institution. Founded by Robert J. Ulrich, the former CEO and chairman of Target Corporation, the museum’s mission is to represent the musical instruments of every country in the world-and Ulrich apparently had enough dough to not only send curators around the globe to collect more than 15,000 instruments, but to also document the traditions and history that surround them via videos.

Galleries, which are organized into geographical regions, take visitors all over the world to learn about that magic of music. Instruments include the 40-stringed zither, a xylophone from the Philippines called the gabbing, a 12-foot-tall octobass (a string instrument that takes two people to play), a gamelan orchestra from Indonesia (pictured at the top) and a collection of strange-looking harmonicas. Also on display are costumes traditionally associated with the music, including a whirling dervish outfit from Turkey and a dragon dance costume from China.

There’s also a mechanical music gallery with instruments that “play themselves,” including player pianos, tiny mechanical birds and other automated instruments that use barrels, cylinders, discs and other technologies to operate. And then there’s the artist gallery, a shrine to music legends such as Elvis Presley, Dick Dale, Carlos Santana and Taylor Swift, where you’ll also find the piano John Lennon used to compose “Imagine.”

But it’s not only the collection that is impressive. It’s also the technology available to each guest via a special audio guide. Instead of a run-of-the-mill guide that forces guests to follow along on a cookie cutter tour, MIM’s guide synchs up with whatever display you’re standing in front of. This allows you to choose to browse things you find interesting, and also ensures that your experience doesn’t bother those around you (if you take your headphones off you’ll notice everyone is essentially walking around a the museum in complete silence).

Before you leave, be sure to stop in the experience gallery, where you can test your chops by strumming and banging instruments from all corners of the world, including a Burmese harp and Chinese gongs. And in the event you can’t make it to Phoenix but just want to learn more about world music, check out MIM’s YouTube page, where you can hear and see many of these instruments being played.

[Photo credit: Annie Shustrin]

Two Queens Hook Up In California

by Chris Owen on

Not even close to what the headline could be misconstrued as, two queens from Cunard Line, Queen Elizabeth and Queen Mary met for a historic Cunard Royal Rendezvous. What’s significant is that one is now a hotel while the other is a cruise ship. Thousands of travelers from all over the world were on hand for the event and fireworks ensued.

Fans of Cunard Line (called Cunarders) and maritime history buffs lined the shores of Long Beach Harbor for the event as the Goodyear blimp hovered overhead and the two ships exchanged a traditional whistle salute.

The Players
Queen Mary entered service as a passenger vessel in 1936 as the grandest, fastest ocean liner in the world. Sailing through WWII as a troopship, Mart transported as many as 16,000 soldiers at a blazing 30 knots (cruise ships today do 20-something). Queen Mary went back into passenger service after the war until 1967 when she became a “floating hotel,” parked in California ever since. A new Queen Mary 2 honors the original, designed for transatlantic crossings.

Much younger Queen Elizabeth, launched in 2010, is also the new version of a ship previously holding the same name. While capable of transatlantic crossings, this ship lacks the heavy plating on her hull and the propulsion system of Queen Mary 2. Still, the 90,000+ ton ship will carry over 2,500 passengers.

Mary and Elizabeth are two of the three Cunard Line queens. The other sister is Queen Victoria. Cunard Line is a member of the Worlds Leading Cruise Lines, Carnival Corporation-owned cruise lines that include Costa Cruises, Princess Cruises, Holland America Line, Seabourn and Carnival Cruise Lines.

The Event
A narrative of the ships’ histories was simulcast on both ships and ashore by Everette Hoard, commodore of Queen Mary who called the two queens, “the most famous ships since Noah’s ark,” in the video below.

This is not the first time Gadling has reported queens hooking up in a historic way. “There Will Be Three Queens In New York Today” told of Queen Mary 2, Queen Elizabeth and Queen Victoria, meeting in New York for the first time in 2011. But that too was not the first meeting of Cunard queens.

“In January 2008, Cunard Line’s first Rendezvous of their three Queens took place. It was quite exciting as it was the first time Cunard had three ships with Queen in the name and all three were together,” said cruise industry expert Stewart Chiron CEO, CruiseGuy.com

Also of historic significance, this is not the first time for a rendezvous between queens named Mary and Elizabeth. The original meeting came during the original Mary’s last transatlantic crossing before being transformed into a hotel.



[Image credit – Cunard Line]

Video: NYC In Slow Motion

by Elizabeth Seward on

New York City is famous for never sleeping. The people within NYC are famous for rushing around. What if we could slow the whole thing down? James Nares gives viewers a glimpse of what this would look like with a video of NYC in slow motion: STREET. In a city as dense as NYC, magical little moments occur every second on a corner somewhere. Nares attempted to capture some of these moments, to give the small events room to breathe. And he did it beautifully.

[Thanks, Laughing Squid]

The Perfect DC Museum Cafe: Mitsitam

by Meg Nesterov on

Somewhere between pointing at planes at the Air & Space Museum and browsing the day’s headlines at the Newseum, my baby fell asleep. We had a small window of time to eat and maybe even have an adult conversation, and a McDonald’s inside a food court didn’t seem appealing. There are a lot of great Washington, D.C., museums that are free and world-class, but not many great food spots amidst the tourist spots. FourSquare didn’t find much, save a hot dog truck, but a Yelp search yielded a “glorified cafeteria” listing for the Mitsitam Cafe. It turned out to be inside the Smithsonian National Museum of the American Indian, and specializes in indigenous foods from the Western Hemisphere.

Dishes change seasonally and are arranged by region: Northern Woodlands (think Thanksgiving-y foods like roast turkey and corn bread), South America (spicy ceviches), Northwest Coast (wild salmon and bison), Meso America (lots of yucca and corn) and Great Plains (lots of fried goodness). We chose chicken mole tacos with a wild rice and watercress salad, plus beans and sweet potatoes. I also had a venison mincemeat pie with whole grain mustard, pumpkin and blueberry fritters, and a parsnip puree soup. There was a wide selection of local beer and wine and a large variety of tempting desserts.

The cafeteria itself is large and airy, if crowded (we lucked into an empty table quickly at 2 p.m. on a Saturday). The downside is the prices: entrees can run over $20, and sides around $5 each (you can get a sample of 4 for $14). I blanched handing over my credit card to pay $50 for lunch, especially when I had to carry it myself on a tray. Still, the food was delicious and we left sated and ready to take on the next museum. If you are heading to D.C. this month for the Cherry Blossom Festival, it’s a great way to eat locally without leaving the museum district.

For more on good museum cafes, check out our guide to the best food at museums across the country.

[Photo credit: Meg Nesterov]