Spirit’s Eyebrow-Raising Ads Seem To Be Working

by Elizabeth Seward on

If nothing else, Spirit Airlines is original. The company has created MILF ads, a campaign timed with the Anthony Weiner scandal called “The Weiner Sale,” ads that referenced the BP oil spill of 2010 (one of the slogans was, “Check out the oil on our beaches”), and more. Spirit Airlines has famously created ads just three hours after related news events and they don’t seem to mind that the ads usually look campy and hastily made.

And yet, no matter how offended some seem by these ads, no matter how unprofessional they might come off as being, the company’s approach must be working. Spirit Airlines was called the most profitable airline in the country last year by The Wall Street Journal.

Airport Screening To Be Faster Thanks To New TSA Program

by Chris Owen on

It’s taken a long time but a quicker, more efficient screening process at the nation’s airports looks to be coming into focus. The Transportation Security Administration (TSA) is planning a new three-tier system for passenger and baggage screening that taps features of ongoing programs to streamline the process.

Based on elements of the best parts of the existing Secure Flight and TSA PreCheck programs, the new system is “designed to increase the number of airline passengers who may be eligible for expedited screening,” says a report in Travel Weekly.

Using that information, air travelers will be classified into three tiers — expedited, standard or enhanced — with each level requiring different procedures and qualifiers. The current system treats all travelers the same.

Under the new system, low risk travelers would be directed to the lanes now used for TSA’s PreCheck program. Shoes and belts stay on. Laptops remain in cases.

Passengers would be screened at the time of booking, and the level of required screening would be embedded in the barcode of the traveler’s boarding pass.
PreCheck expands this year to 100 U.S. airports. This Fall, anyone can join by going through a background check. Participants allow their fingerprints to be file. The anticipated fee is $85.

South Florida Tries A New Way To Stop Speeding Drivers: Magic

by Jess Moss on

South Florida transportation officials want drivers to slow down, but rather than relying on radar guns or speed traps, they’re trying a new trick: an optical illusion. The Sun Sentinel reports that the state has painted the road with hash-marks (think football field yard lines) that get closer and closer together. This creates the illusion that a driver is going faster, and will (in theory) cause them to hit the brakes and slow down.You can see a diagram of the new system here.

This isn’t the first time “magic” has been used target speeders. Oregon installed a similar system last year to save money, and Virginia, Texas, Kansas and Mississippi have all tested the program as well. In Vancouver, a more chilling pavement image was added to the road a few years ago:

What do you think? Are pavement illusions the magical solution to heavy-footed road warriors?

Flying With Your Dog: New Class Makes Canines Better Airline Passengers

by Laurel Miller on

Some people are naturally better travelers than others; so it is with pets. But whereas humans can temper their anxiety or irritation at the airport bar or by downing an Ambien, dogs don’t have that option (although, to be accurate, your vet will prescribe a travel sedative for your pet if need be).

Now, there’s a class available for canine air passengers that’s aimed to keep them calm when going through airport security and in-flight. According to MSN, Talaat Captain, the president and CEO of the world’s largest “aviation-themed film studio,” Air Hollywood, was inspired to create the Air Hollywood K9 Flight School. Given a dog’s acute sense of sight, hearing and smell, it’s no surprise that blaring announcements, crowds, hovering strangers in uniform and turbulence can make for a stressful experience.

For $349, Air Hollywood puts pets and owners through a real-time simulated airport and flight experience (using an airport set and fake fuselage) in order to prep and desensitize both parties to the process. The certification class is focused on in-cabin travel, rather than cargo: Depending upon the airline, dogs under 20 pounds may be allowed to fly stashed under the seat in carrier; service dogs fly free and lie at their owners feet.

If your pup is panicky when taking to the skies, perhaps the above video will help convince you that heading back to school is a good idea.

Cave Divers To Explore Unmapped New Mexico Cavern

by Sean McLachlan on


A crack team of cave divers will explore New Mexico’s famed Blue Hole underwater cave system this weekend.

The Advanced Diver Magazine Exploration Foundation will send a team down Blue Hole cave in Santa Rosa, New Mexico. The cave has already been partially mapped down to a depth of 225 feet, but it’s believed to be much more extensive and the team is carrying equipment allowing them to go as deep as 350 feet.

Every member of the team is an expert cave diver with at least 15 years experience. Each brings their own specialty in biology, survey, photography, cinematography, equipment, logistics, multimedia, or other skills in order to fully document the cave and produce material for a proposed documentary. The ADM team holds records for exploring the two deepest and longest underwater caves in North America with depths below 450 feet and linear passages of over seven miles.

Blue Hole is a popular spot for scuba diving but the entrance to the caves has been barred by a grate for decades due to the deaths of two cave divers who were exploring the system.

Cave diving is a dangerous sport that requires extensive technical knowledge and physical endurance. While I enjoy caving and will happily go to Iraq and Somaliland on vacation, you won’t see me cave diving. It’s too hardcore for me. Best of luck to the ADM crew!