Inside Virgin America’s Orlando launch (w/ Photos)

by Stephen Greenwood on

I scanned the tarmac from my window seat. No gorgeous models holding Virgin America flags. No extravagant red carpet or cocktail service set out under the inviting Orlando sunshine. No R&B icons, rock stars, or daytime soap actors to pose for the dozens of cameras lined up at the jet bridge.

I thought we might have taxied to the wrong terminal until I saw the undeniable proof that we were in the right place; Richard Branson in a fanny pack, visor, and a colorful tropical shirt, enthusiastically guiding our Airbus A320 (dubbed California Dreamin’) into Gate 109.

The day’s events unfolded rather quickly and routinely, with Branson, CEO David Cush, & Orlando Mayor Buddy Dyer all giving remarks about their excitement for the Virgin brand to be in Orange County. Guests took costumed snapshots in a theme-park-style photo booth while a lively balloon twister passed around a latex rendition of a Virgin America airplane. Within an hour or so the event was over, and the flight back to the West Coast was ready to board.

%Gallery-105015%

Having attended two major launches & the premiere of ‘Fly Girls’ in the past year, I’d unwittingly become accustomed to a certain level of lavish presentation at Virgin America events. A connoisseur of Branson allure, if you will. Part of me almost expected flashing lights, loud music, & beautiful people sipping Veev on the rooftop of a hip hotel.

But the playful costumes, bright red fanny packs & family friendly theme all seemed to signify unchartered territory for Virgin America. A sensitive approach to a new and different market.
It would be hard to argue that Orlando has the same obvious sex appeal as the airline’s other 11 destinations. It’s a city that thrives on family-centric tourism & conference organizers looking to roll down their business socks; certainly not the typical tech-savvy creative class that is often drawn to the airline’s mood lighting, seatback touch-screens, and ubiquitous in-flight WiFi.

Nonetheless, Orlando attracted over 43.3 million domestic visitors in 2009 alone, and direct routes from the West Coast aren’t as plentiful as you might expect. My last flight on a low-cost carrier from Central Florida to the Bay Area was an eight hour zig-zag window-seat tour of the Midwest’s finest. A fragmented journey that quickly dulled the fond memories I had of golden Florida sunsets, a thrilling space shuttle launch, and epic mouse-eared magic.

Given the alternative, our direct four-and-a-half hour flight from Los Angeles to Orlando was a downright treat; one that I’m sure many tourists and Orlando residents will be receptive to.

%Gallery-105339%

It’s been a big year for the young airline, and they’re poised for rapid expansion. They’ve announced service to five new destinations (three of which are international routes), reported their first profitable quarters since beginning operations in 2007, and placed an aircraft order that will more than double their current fleet.

Hype & spectacle or not, the launch into the Orlando market is just as significant as their entry into DFW later this year. It’s a shift in the type of destinations that the airline is targeting; high-traffic routes that are currently underserved by low-cost carriers.

Does that mean we’ll see Virgin America in Kansas City anytime soon? Probably not. They’ll have to continue pick and choose routes that are in demand and in need of better service. But with an in-flight experience that’s unmatched by any domestic carrier, I’ll be first in line to welcome such expansions; rooftop party or not.

ExpressJet pilot refuses body scan, puts privacy over safety?

by Tom Johansmeyer on

ExpressJet Airlines pilot Michael Roberts wasn’t at all interested in getting a body scan, and now he’s wondering how long he’ll have his job.

Roberts was selected to be scanned at Memphis International Airport last Friday. He refused. He was offered a pat-down. He refused that, too. Then, he went home, according to an Associated Press report.

The pilot says he doesn’t want to be “harassed or molested without cause.” Meanwhile, the TSA is citing “federal security procedures,” the Associated Press reports.

How do you feel about this? Is Roberts some kind of obstinate nut? Or, does he have a real point about privacy in the workplace? Drop a comment below, and let us know.

[photo by quinn.anya via Flickr]

Former JetBlue Flight Attendant Steven Slater pleads guilty

by Tom Johansmeyer on

For putting lives at risk – rather hypocritical for a person who’s supposed to be in the “safety business” – he faced felony charges for criminal mischief, reckless endangerment and trespassing. He faced up to seven years in prison.

By pleading guilty, Slater will only serve a year in a mental health and alcohol/substance abuse treatment center, instead of the one-to-three-year sentence he was staring down. Upon successful completion of the program, the charges are knocked down to misdemeanors. He’ll also have a year of probation.

[Image credit: AP Photo/Louis Lanzano]


As expected, the notorious nutjob who popped the emergency slide after an altercation with a passenger has entered a guilty plea. Former JetBlue flight attendant Steven Slater grabbed some beer for the road before sliding to glory.

According to MSNBC, the district attorney indicated that alcohol was involved in the incident on the JetBlue plane, even before he grabbed the Blue Moons for the drive back to his Queens home.

Slater said after leaving the courthouse that he found the public interest “surprising, unexpected and encouraging.”

Really? Surprising? Unexpected? I can see how he’d call it encouraging … if he was only paying attention to the airline business supporters who believed him to be a hero. Meanwhile, it looks like dealing with passengers really did drive him to insanity.

Six Flags Magic Mountain to add two roller coasters, bringing total to globe-topping 18

by Leigh Caldwell on

Six Flags Magic Mountain will add two roller coasters and alter an existing coaster in 2011, bringing the park’s total to 18. That gives the Valencia, California, theme park the most roller coasters of any theme park in the world, dethroning Ohio’s Cedar Point, which has 17.

The first addition is the Green Lantern, is a spinning coaster on a vertical track. It’s the first of its kind in the United States, though the builder, Intamin, has a similar model called the Comet Express at Lotte World in Seoul, South Korea.

The Green Lantern’s cars can spin on a vertical axis. The ride starts with a 107-foot lifthill, after which riders will zig-zag through more than 800 feet of track on the way back down. Check out the video at the bottom of this post to see a rendering of the Green Lantern in action. Six Flags says the new roller coaster will debut in the spring.

The second 2011 coaster addition at Six Flags Magic Mountain is an as-yet-unnamed kid’s coaster that will be adjacent to the theme park’s Bugs Bunny World children’s area. It will be 679 feet long with a 28-foot lifthill and top speeds of 21 miles per hour.

Finally, the theme park’s Superman: The Escape roller coaster will get its name changed to Superman: Escape from Krypton, along with a pretty major makeover. New cars will allow riders to shoot up the 41-story tower at 100 miles per hour backwards.

The Superman coaster has two tracks. Six Flags says following the ride’s alterations, both tracks will operate with the backward-facing cars at first. After a few months, one of the cars will be turned around, allowing riders to choose whether they want to ride forwards or backwards.

Superman’s new ride cars will also have lower sides for a more exposed feeling, and new over-the-shoulder harness restraints. Six Flags says the Superman alterations will be completed early next year.

Could you live in Portland?

by Jeremy Kressmann on

There will be a moment during your visit to Portland, Oregon when you’ll have an epiphany. Maybe it won’t happen during your blissful stroll through one the city’s giant public parks, your nostrils fresh with the scent of pine trees and clean air. And it might not hit you during your $3 lunch at one of Portland’s plentiful food carts, your taste buds humming to a savory, cheesy mac n’ cheese made with locally produced Tillamook Cheddar. It might not even cross your mind as you get lost in aisles of Powell’s, a temple of a bookstore that fills an entire city block. But at some point you’ll be overwhelmed by how much you’re enjoying yourself and start to wonder: could I live in Portland? Why am I not here already?

Portland is a place that seems as if it was created with travelers in mind. Everything about it, from the city’s accessible size and convenient public transportation, to its killer food and beer culture, top-notch shopping and easy access to nature, is made to appeal to the visitor in ways that feel welcoming, inspiring and surprising. In a word: wonderful. Sure, as a visitor it’s easy enough to glance over the city’s problems: the unemployment rate is currently hovering above 10%, and for much of the year the city is shrouded in a gloomy, misty haze of rain. But these facts ultimately pale in comparison to the reasons why Portland is such a forward-thinking, livable destination.

Could you live in Portland? Or maybe you’re just curious about making a visit? Keep reading below for our Portland tips.Getting in, getting around
Portland visitors will arrive at Portland International Airport (PDX), located about 45 minutes from the downtown city proper. Don’t bother with a taxi – for just over $2, you can jump on the clean, speedy Light Rail to whisk you towards downtown. Public transport is a big win here: a one-day pass covering rides on all city light rail, bus and street car lines is just $4.75. Travelers who are renting/driving a car will find there’s ample street parking, though the city does have occasional traffic gridlock (no place is without a few flaws, right?).

Orientation
Portland is bisected by the Willamette River, and most addresses and neighborhoods identified by their relationship to this body of water. On the West side of the River you’ll find Portland’s main commercial center. Just North of this (in the Northwest) is the Pearl District, a humming district of art galleries, shopping and killer cuisine. In the NW, the area along 23rd Avenue is also popular for shopping.

The East side of Portland is decidedly more low-key, but definitely worth a visit. In the Northeast you’ll find plenty to check out on Mississippi Avenue. The happening Southeast is anchored by plenty of great dining and shopping along Hawthorne Boulevard.

What to do
With so much to see, eat, buy and explore in Portland, a better question for first-time visitors might be, what shouldn’t you do?

  • Have a brew – like beer? Welcome to Nirvana. Boasting one of the largest concentrations of microbreweries in the country, you’d be hard-pressed to come to Portland and not enjoy one of the town’s outstanding, locally-crafted beers.Though you can’t go wrong at most bars, spots like Deschutes, Henry’s Tavern and Laurelwood get consistently high marks.
  • Eat out – not only is Portland a great town for beer, it’s also a great town for outrageously fresh, delicious food. One of the greatest features of Portland is the city’s many cheap food carts. Ditch that bland bag lunch and track down tasty fare with the locals, like Schnitzel sandwiches and tip-top Thai food at Nong’s. At night, head to the SE for dinner at Pok Pok, one of Portland’s best restaurants.
  • Parks – Portland’s reputation for livability and beauty has a lot to do with the city’s plentiful parkland. It’s a great way to spend the day, enjoying a blissful trail hike, riding a bike or simply stopping to smell the roses. Check out Forest Park, one of the nation’s largest urban parks. During the summer, stop by Portland’s Rose Garden for thousands of the colorful flowers overlooking the city’s downtown.
  • Shop local – the diversity and quality of Portland’s small-scale retail is unmatched. Visitors will be hard-pressed to track down a chain store and everywhere you look are creative, one-of-a-kind handmade goods. The mother of all bookstores is Powell’s, a modern-day “Great Library” bursting with new and used tomes. Music lovers flock to stores like Mississippi Records in Portland’s Northeast.

Killer food and drink. Blissful nature. Quirky local shopping. What’s not to like about Portland? Perhaps it’s time you came to check out this buzzing Pacific Northwest capital for yourself. But consider yourself warned – spend a weekend in Portland and you’ll come away wanting more.