AirTran tries to make money like an internet company

If they can’t make money taking passengers from one place to another, maybe airlines can harness the power of eyeballs … you know, the way the web does. If you get enough people passing by a particular spot — physical or virtual — it’s possible to toss up a few ads and make some money. This is what AirTran has in mind. The airline is putting ads on the bottoms of seat-back tray tables. So, for takeoff and landing, at least, when this device is in its upright and locked position, passengers will be treated to prolonged exposure to the desires of advertisers.

AirTran plans to execute this across 138 planes within the next few weeks — it’s easy to pull the trigger when you stand to make some money by doing very little. The first ad partner, Mother Nature Network, is offering fliers the opportunity to win a cruise on Royal Caribbean. Future advertisers are expected to be travel-related, as well. The ads will be 2 ½ inches by 9 inches and will be easy to swap out, thanks to the plastic in which they will be encased. As planes are brought in for overnight service, they’ll be set up for the ads.

There is precedent for this move. For several years, US Airways has put ads on tray tops, but the rollout has been limited to only a few planes. Likewise, the cash from in-flight advertising isn’t all that high. US Airways pulls in $10 million a year from this, but it includes napkins, cups and some of the products carried onboard, not just the ads. Outside the United States, this practice is pretty common. Several airlines run ads to bring in a little extra money. Of course, Ryanair is among them, throwing ads on its overhead bins, tray tables and the outsides of the planes.

Will onboard advertising save the airline industry? It’s doubtful. The five largest airlines in the United States lost an aggregate $3.2 billion through the first nine months of 2009. They’ve tried combating this with extra fees and extremely aggressive cost-cutting, but nothing has really been successful. After all, a company just can’t cut its way to growth. The new advertising revenue could help, and it’s a revenue stream that will persist (and possibly grow) after the recession has receded.

Virgin America launches SFO/LAX to Ft. Lauderdale!

Greetings from 35,000 ft! Right now, we’re onboard Virgin America’s inaugural flight from San Francisco to Ft Lauderdale, which touches down in the Sunshine State at 3:30 PM.

Today’s expansion marks the tenth destination for Virgin America and the first connection from the Golden State to the Gold Coast. In celebration, Virgin America has brought along a handful of winners from their “Stay Golden America” competition, and will be donating $1 to budding entrepreneurs for every tweet containing the tag #HelpVirginUnite.

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This afternoon, there will be a tarmac reception from Richard Branson and CEO of Virgin America, David Cush. The event will conclude with a launch party hosted at the W Ft. Lauderdale – where Gadling will be posting full event coverage and getting the down-low on Virgin America’s expansion plans.

Be sure to track our feed for updates, photos, exclusive interviews, and reviews of the entire Virgin America experience.

Update: Check out our full coverage of the event – Article / Photos & Exclusive Video

Unruly Scot forces Boston landing

US Airways Flight 728 was forced to land in Boston Monday night, far short of its London destination. John Alexander Murry, of Glasgow, was arrested just after 11 PM, causing the plane to stay on the ground for two hours before resuming its Philly-to-London route.

The 50-year-old Scottish man, according to prosecutors, was being “unruly and disruptive,” it seems. The crew continually asked him to stop blocking the aisle, but Murray allegedly wasn’t willing to comply. So, he’ll be telling his story to a judge in East Boston District Court, where he was scheduled to be arraigned on Tuesday. The charge is interfering with a flight crew.

According to a US Airways spokesman, the pilot chose to land in Boston and have Murray bounced “in the interest of safety.”

Get out and go: Events around the world (November 18-21)

It’s time to look at the festivals and events happening around the world, and this week has a particularly international selection of happenings. If you’re close and have time, then you have no excuse to get out and go!

  • Mexico – Birders will unite in the Yucatan Peninsula for the Yucatan Bird Festival from November 19-22. For the 8th consecutive year, the festival offers a wide range of field trips, exhibits, conferences, and a “birdathon.” Objectives of this annual festival include promoting the rich diversity of bird species found in the Yucatan and developing a conservationist culture among tourists and tour providers.
  • California – The California Surf Festival celebrates awareness and support for surf history preservation this weekend from November 19-22. It is an international event destination bringing people from all over the world to Oceanside, California, to experience surf culture through films, music, art, photography and interaction with those who embody the culture as well as highlight the surf community of California.
  • Amsterdam – The International Documentary Film Festival begins this Thursday, November 19. The film extravaganza will present over 300 documentaries over the course of 10 days, ending on the 29th.
  • Israel – Shalem Dance Festival will begin this Thursday, November 19 in Jerusalem. Over 50 Israeli and guest dancers perform in original contemporary dance works. This year’s highlight will feature contemporary dance ensembles from Africa. The festival ends on the 21st.

  • India – The Mim Kut and Pawl Kut Festival will be celebrated this Friday, November 20 in Mizoram. Celebrated in the last week of November or the first week of December, the festival celebrates the completion of the harvesting season.
  • Helsinki – This year Helsinki’s Chocolate Festival has a larger “box,” as it is held at Wanha Satama fair centre November 21-22. The festivali celebrates the diversity of the sweet stuff. Choco-connaisseurs share their sweet wisdom about the impact of chocolate on health, wellbeing, history of chocolate, production and variety.

If you make it to one of these events, let us know how it was, or if you know of an event that’s coming up, please let us know and we’ll be sure to include it in the next “Get out and go” round-up.

Tips for tippers: it isn’t what you expect

Tipping’s a tough nut to crack. Should you tip a housekeeper? Back in the day, the rule was leaving some cash only if your stay was 30 days or longer. Since then, however, it seems to have changed. And, what’s appropriate for a valet? Bellman? Skycap? Travel means tipping, and there are plenty of points at which you can expect to do this. If you go to the same hotel or use the same car service frequently, you may want to adjust your tipping habits, as well.

If these questions make you feel ignorant, you’re not alone. Michael Lynn, a prof at Cornell University’s School of Hotel Administration, has conducted to nationwide tipping surveys and has found that a third of the respondents don’t know to leave 15 percent to 20 percent of the tab at a restaurant. Throw hotels and drivers into the mix, and it’s unsurprising that the rules aren’t understood as clearly as they could be.

So, USA Today and I are helping you know what to tip and when. A recent article by Gary Stoller provides some good ideas, and I’ve tossed in a few of my own.

Valet: This one was news to me. Don’t drop cash to the guy who opens the car door or brings the car to the valet lot. Instead, pay the guy who brings it back, generally $2 to $5. I’ve been overtipping on this one for a long time.

Bellmen: These guys carry bags, so they’re earning their tips. Give ’em $1 to $2 a bag, more if you pack for a weekend like you’re moving in for a month. Heavy bag, as well, warrant an extra tip.

Maids: Once upon a time, maids were only tipped if you were staying for the long term. I guess this has changed, and you’re supposed to leave $1 to $5 daily. But, if you’ve been tipping valets for both drop-off and pickup, this should be break-even for you.

Concierges: Don’t tip for the basics. If you’re asking for directions, recommendations or simple answers, those are free. Did the concierge score hard-to-find tickets? A table at an impossible restaurant? Pony up: $10 to $50. Nonetheless, it’s your call. Vivian Deuschl, a vice president at the Ritz-Carlton chain, says that you should expect fantastic service, “There is no obligation to tip.”

Skycap: Pay for help when you check your bags curbside: $2 to $3 a bag is fine. If you have a lot of bags, throw in a little extra, a good rule to apply for the driver who takes you to and from the airport, too.

And, here are a few others …

Service matters: Tips are provided for the service you receive. If you receive unacceptable service, don’t offer a tip. But, if service is so bad that you aren’t tipping, it’s probably a good idea to call a manager and give your side of the story. First, it will keep you from getting shafted by other hotel employees when the word spreads. Also, it will alert the management to a problem with the staff. Be thorough, and don’t whine.

“No tipping” is sacrosanct: Some resorts have no-tipping policies. They always make it very clear up front. Also, they will tell you if there are any exceptions. Curtain Bluff, in Antigua, doesn’t allow tips and makes alternatives clear (there’s a charity on the island). The spa is a “tipping zone,” however, and the front desk will let you know. If you try to tip in a no-tip hotel, the employee will probably let you know, but it’s best not to create the awkward situation at all.

Special requests: Think beyond restaurant reservations and event tickets. If the concierge does the impossible for you, shell out for it. I’m thinking of several super-luxury favors I’ve heard (sorry, can’t reveal them) from industry insiders. If you’re rolling in the big leagues, don’t bother carrying singles; you’ll need Benjies.

Be realistic: Tip what you can afford. You don’t need to toss around boatloads of cash that you don’t have. It may feel good to be a big tipper, but the high you get now will hurt like hell later. Remember that you’ll need to live with the financial situation that you create while on vacation.

Don’t tip from guilt: You don’t have to solve the financial crisis on your own. The recession has led to a travel industry slump, which means hotel employees won’t be making as much. Think of it this way: these guys aren’t buying more of what you make just to help you out. So, don’t think you need to return the favor.

Know your environment: There is a lot of mileage between Eden Rock and the Holiday Inn: don’t expect the same tipping strategy to work at both locations.

[Photo by AMagill via Flickr]