Smokey Bear returns, still fighting wildfires

An icon in the advertising world returned to the airwaves recently when the Ad Council and the USDA Forest Service, launched a new campaign featuring Smokey Bear, who continues to remind us that “only you can prevent wildfires.” The new campaign includes a series of PSA’s that are already airing on television, as well as an educational DVD designed for elementary children.

Smokey first made his appearance back in 1944 and over the years he has become one of the most recognizable animated characters of all time. Smokey has educated several generations of children about the dangers of forest fires, and since his introduction, the number of acres that are burned up annually has gone down from 22 million in 1944, to 6.5 million today.

Since his humble beginnings, Smokey has been trying to warn us about wildfires and their causes. For instance, did you know that 9 out of 10 forest fires are caused by people? Most are due to campfires left unattended, trash burning on windy days, arson, careless discarding of smoking materials or BBQ coals. We often operate under the false assumption that they are a natural occurrence caused by lightning, and while that does happen, it is quite rare.

With his return, Smokey brings a snappy new slogan that invites you to “Get Your Smokey On.” He also continues to remind us of our responsibilities when we use fire in the wild, and that even after all these years, he still needs our help to prevent the nearly 70,000 wildfires caused by humans each year.

In another example of his jump to the 21st century, Smokey can be found on all the regular social media outlets, including Facebook, Twitter, and YouTube. Or you can check out the all new Smokey at SmokeyBear.com.

(Articled edited to get Smokey’s name right! We can’t have him attacking after all!)

Spirit Airlines to Congress: paying for overhead bins helps the poor


You just don’t need to take your bags on vacation, said Spirit Airlines CEO, Ben Baldanza. He’s told Congress that his airline, which brands itself as a “super-low-cost” carrier, actually makes it easier for the proletariat poor to take to the skies, even if it does require that they plop down $45 to stuff a carry-on into the overhead bin.

In a sense, it does. If you choose not to check a bag, that’s $5 bucks shy of half a C-note you’re tucking back in your wallet, but the cheap tickets can run a tad costly if you go with all the up-charges, according to a report by ABC News. So, the poor are all set as long as they exercise some restraint, it seems.

According to Baldanza, “We are certain that Spirit’s decision to unbundle services not essential to the transportation of passengers, has enabled more passengers to fly at lower cost.” He added, “Indeed given our low fares, it has allowed many to travel who otherwise simply could not afford to do so.”

So, what’s next for Spirit? I’m guessing that cake will be served on every flight, for a fee of course, which the airline will gladly let the poor eat.

Daily Pampering: The $5,000 massage

What’s a woman to do when she’s in desperate need of some pampering? Head straight to Qua at Caesars, Atlantic City, for one serious massage. Hand over your credit card (or use the winnings from the night before) and prepare for an entirely new type of decadence.

Qua’s 180 minute signature “Dieci Mani Treatment” will cost you $5,000. The healing touch of four artisans and one esthetician work on your body, ensuring everything is perfect.

The experience begins with a personal spa specialist, who will guide you throughout your treatment, which includes: experiencing Caesars‘s Roman baths, a Vichy exfoliation treatment in the cascading waterfall of the Vichy showers, a facial (including lip and eye mask) and a massage using gem stones, oils and Swedish techniques.

But there’s more!

What looks better on refreshed body than a designer handbag? At the end of your treatment, you’ll not only receive a gift basket filled with skin care products to take home, you’ll get your choice of a designer bag, including those from Louis Vuitton and Gucci. The gift basket is worth over $1,000.

Want more? Get your dose of daily pampering right here.

Gin class makes a splash at Food & Wine Classic in Aspen

I haven’t always enjoyed gin. A high school encounter with Tanqueray ensured that, for the next 15 years, the mere aroma of juniper left me retching. Then, a few years ago, I discovered a couple of small-batch distilleries that showed me gin can be delicate and floral. Suddenly, I found myself sipping G & T’s, and feeling rather decadent. There’s something about gin-with it’s Dutch, British Colonial, and speakeasy heritage-that makes it more sexy and intriguing than that other clear spirit, vodka. It’s a drink for adventurers, the legendary “Dutch Courage”
that fueled British troops during the Thirty Year War.

So it was with great interest that I attended mixologist Tony Abou-Ganim’s recent “Gin Alley: Lost Cocktails from a Bygone Era” seminar at last month’s Food & Wine Classic in Aspen. This weekend of decadence just celebrated its 28th year; the fact that it takes place in an outdoor paradise seals the deal, for me.

If you think Aspen is out of your budget, there are affordable accommodations in town, including my favorite, the St. Moritz Lodge. There even are also some great campgrounds on Maroon Creek Road-although there’s a logistical challenge after a late night. The same goes for staying in less-pricey, but inconvienient Snowmass.

If you’re attending Food & Wine, with its dozens of seminars, demos, and Grand Tastings, try to arrive a day early to acclimate; Aspen’s base is 8,000 feet, and drinking at altitude can leave you feeling like you were hit by a pile driver. You’ll want to acclimatize anyway: summer in Aspen means spectacular hiking (don’t miss the Maroon Bells; catch a bus to the trailhead from town), fly-fishing, mountain biking, climbing, riding, whitewater rafting, kayaking, and backcountry.

Getting back to gin, I’ve attended Tony’s seminars in the past, and he never disappoints, thanks in part to his down-to-earth demeanor, and engaging personality. He’s the winner of the 2007 Iron Chef America competition with Mario Batali; he also developed the bar programs at Harry Denton’s Starlight Room in San Francisco, and the Bellagio in Las Vegas. He currently runs his own consulting firm, and is the author of a new book, The Modern Mixologist: Contemporary Classic Cocktails, that draws from his love of classic, pre-Prohibition cocktails.

What’s the difference between bartending and mixology? Explains Tony, “I tend bar; we’re all bartenders in this line of work, and being a mixologist doesn’t make you a better bartender. What makes me a mixologist is my understanding and proficiency in the art and history of the cocktail. It’s not supposed to be pretentious-you want your customers to just enjoy themselves.”

Gin has a long and “checkered past,” says Tony. Bathtub gin was popular during Prohibition (because it was easy to make), and was used in anti-malarial sundowners in tropical British Colonies (it masked the taste of the quinine in the tonic water). Yet gin has been produced since the 1600’s, when the Dutch began distilling a juniper-derived medicinal spirit known as jenever (or genever). It made its way to England, where it was embraced, in part because Dutch Republic ruler William of Orange ascended the British throne during the Glorious Revolution. The resulting “Gin Craze” eventually led to general mayhem and social ills, and exorbitant tariffs were placed on gin. In the U.S., the spirt made its mark following the repeal of the Volstead Act. Says Tony, “All of the true, classic cocktails calling for a white spirit are gin-based. The earliest record I can find of a vodka-based drink is from the 1930’s.”

“Gin Alley” was held at Aspen’s super groovy, ’70’s ski-chalet-style Sky Hotel. As we were seated, we were each handed a milky, frothy Ramos Fizz. Tony’s version is slightly sweet, with a pronounced vanilla essence, and a good head of foam from the egg white. His gin preferences are Beefeater, which has a masculine, spicy profile that cuts the softness of the drink, or Bombay Sapphre. While Tony explained the history of the drink (created in New Orleans, in 1888, by Henry C. Ramos), he broke down its remaining ingredients, which include orange flower water, heavy cream, simple syrup, fresh lemon and lime juice, and a float of seltzer.

Each subsequent cocktail used another style of gin. “There are many different types of gin,” explained Tony. “There’s Dutch genever, Plymouth Gin, London Dry.” Each classification has it’s own characteristics-be it a pronounced juniper flavor; augmentation with spices and citrus, or a more feminine, subtle, flowery style. Tony’s current favorite boutique producers include Bluecoat, and Junipero.

“Think about the style of cocktail you’re making,” he advises. “I love the Negroni, but feel that a strong, junipery gin overpowers it. You want balance. That said, it’s all about your personal taste. Discovering what you like is part of the fun.” For his Corpse Reviver #2, a “hair of the dog, pick-me-up” spiked with absinthe, Lillet, and Cointreau, Tony prefers to use Tanqueray 10. This fresh, citrusy gin derives its name from the 10 different botanicals used in its production.

Tony’s favorite way to convert non-gin drinkers is with the classic Casino Cocktail, itself an adaption of the classic Aviation (it omits difficult-to-find creme de Violette). This refreshing, syrupy concoction is made with Luxardo, a dry, floral Maraschino cherry liqueur, as well as Plymouth gin, lemon juice, and orange bitters. Serve up in a coupe or martini glass, garnished with brandied Maraschino cherries (not the flourescent formaldehyde bombs).

Of course, no gin seminar would be complete without a martini. Tony shared his Iron Chef version, which uses a 4:1 ratio. Add 2 1/2 oz. of gin (whatever your preference) and 3/4 oz. of Noilly-Prat dry vermouth to a large mixing glass, with one large cube of ice. As for shaken, not stirred? “If a drink contains spirit only, stir gently until ice cold. It should be like liquid satin, not frothy.” Strain into a chilled cocktail glass, and garnish with a large Spanish olive, stuffed with Maytag Blue Cheese.

Don’t overlook the importance of ice. Says Tony, “Twenty-four-percent of a finished drink is water from diluted ice-nothing will screw up a drink faster than bad ice.” Boil bottled water, and freeze it in clean ice cube trays (the bigger, the better) free of eau de freezer funk. If you want to do your part for the environment, substitute good tap water if it’s available.

For travel, I suggest a three-piece cocktail set, which is a nifty little shaker that includes a
built-in strainer, with a removable cap that doubles as a jigger. At your destination, see if there’s a regional distillery, or shop the local farmers market for some fresh produce to add to your cocktail (think muddled basil, mint, citrus, cherries, or berries). Add ice back at your room or campsite: instant gratification.

If you want to catch Tony shaking things up, he does four seminars a year on Crystal Cruises Experiences of Discovery food and wine trips, or check his site for upcoming events. Tony is currently filming a gin documentary for IFC. Shot on location in Holland, England, Italy, and the U.S., the film will tell the story of gin’s history, ingredients, and production process, including its place in the resurgence of the classic cocktail. Release slated for later this year.

Travel Q&A with author & cook Tamara Reynolds

Tamara Reynolds is a the co-founder (with Zora O’Neill) of The Sunday Night Dinner, an Astoria, Queens-based supper club. The Sunday Night Dinner, which continues to thrive, was well ahead of what has become a supper club trend. Out of the Sunday Night Dinner came a fabulous cookbook, Forking Fantastic, which Reynolds co-authored with O’Neill. Travel is key to Reynolds’ imagination as a cook. She shops for food in the international food markets of Astoria and travels to countries with great food traditions.

Q: Sum up your professions in a few snappy words.

A: Cookbook author, cook for hire, cooking teacher, television show shopper, and Hostess with the Mostess of The Sunday Night Dinner.

Q: How did the Sunday night dinners come to happen? And how did Forking Fantastic emerge from the supper club?

A: SND began when Zora O’Neill and I met in 2002. We worked at Prune together and discovered we were neighbors and both loved to cook. We began cooking on Sundays for friends, and the next thing we knew, we were consistently feeding 15-20 people every Sunday. We began asking for donations so we could afford to keep doing it, and the next thing we knew, we were running an underground supper club.

We became convinced that the next step should be to write a cookbook, with encouraging words on entertaining, for real life. Zora and I felt that everyone was so hung up on the Martha Stewart perfection ideal that no one was actually cooking dinner for friends for the fun of it. Plus, we thought that if we wrote a kick ass guide to entertaining, detailing how we taught ourselves to cook and our many many mistakes along the way, maybe we would get invited to dinner more often.
Q: You told me that the fact that you’re based in Astoria has had a lot to do with the fact that the supper club took off.

A: It is funny, when we started our supper club, it was us and Ghetto Gourmet, a traveling club. Now I get a notice about every third day that another one is starting up, usually in Brooklyn. We remain one of the very few in Queens.

Queens is incredibly culturally diverse, but Brooklyn still seems to keep a headlock on “culinary coolness”. That said, I would never be the cook that I am or be able to feed people the way I do if I didn’t live in Astoria. I find the butchers and “old world” feel of Astoria’s food shops completely inspiring and refreshing. There are stores that only import Greek products, Italian products, Eastern European, North African, Middle Eastern, Brazilian, etcetera. Within a seven-minute walk from my house there are three butchers, all with whole lambs, goats and pigs hanging in the windows. These hanging animal carcasses aren’t decorative. People in my neighborhood cook these things on a daily basis. The produce markets burst with really excellent fresh produce, too. The first Long Island tomatoes and flat beans of the season just appeared last Friday and it looked like there was going to be a riot lead by the grandmothers of Astoria!

Q: Your Forking Fantastic co-author Zora O’Neill is also a travel writer. Did her perspectives on travel and food influence your own?

A: Absolutely. I went to grad school to be an opera singer; Zora went to grad school to study Classical Arabic poetry. Along the way we both learned to cook, but when I met her she had lived in Egypt and knew far more about Middle Eastern/North African cuisine than I did. I eagerly lapped up all of the information I could get out of her. She still travels far more than I do. My travel is mainly for pleasure while hers is for work. It is always nice to get a story of a great meal from her. It spurs my imagination.

Q: Where do you like to travel?

A: I feel like I am kind of done with Europe for now. I really want to concentrate on the US states I have not visited, North Africa, and Vietnam. February I am trying to put together a Vietnam/Cambodia/Laos trip. I think it is safe to say that I like to go anywhere where they are doing things differently than I do them at home.

Q: Have you ever traveled somewhere expressly to try a particular food?

A: You know, not exclusively, but I never go anywhere without considering where and what I will be eating, and cannot imagine traveling to a country with bad food. That said, I cannot wait to go back to Turkey to eat some more, and to Morocco, Tunisia, Syria, Sicily, Vietnam, Cambodia and Laos just to eat. I view sightseeing as a great way to burn off the last meal and get your body ready to eat the next one. I am also considering driving around the backwaters of Georgia in August to sample some Gullah specialties. I am fascinated the resilience of Gullah traditions.

Q: How do your travels influence your cooking?

A: People cannot cook without markets and grocery stores. Going into either can tell you so much about where you are, who lives there, and what happens in their kitchens. I love to visit grocery stores and markets in every town I am in, one-horse or otherwise. The fact that in other countries you can wander around and see meat sitting out in the open for hours and here we insist on shrink-wrapping everything is fascinating. Sometimes small observations can inform you that your accepted way of doing things at home is definitely not the only way.

Of course, places have particular smells. Every time I exit the airport in Phoenix, my hometown, it smells like home. The smells of cities often tell me what people are eating, and I love to try to recreate particular smells in my home kitchen.

Q: Do you have a favorite destination, secret or otherwise?

A: Secret? Are there any secrets left? Ha. I must say, I loved Ayvalik, a small town in Turkey. People were transporting goods through the cobblestone streets in the town in horse drawn wagons. And there was pickled watermelon rind everywhere. And the eggplant, tomatoes, melons and lamb were amazing. We took a boat from Mytilini, Greece to Ayvalik and stayed a few days on our way to Istanbul. I would love to return.

I also loved the plains of Portugal. I ended up there six years ago purely by accident; my drive down to the Algarve was scuttled by torrential rain, and we didn’t want rainy beach. So we ended up driving up and over from east to west: Evora, Elvas, Beja. So beautiful and so unexpected. We happened into an ancient Roman Meat Market that had at a later point been a Catholic Church and was now a local craft shop/art gallery. So many Roman Ruins and such beauty! For a few years I loved to say, “If you want to see Rome, go to Portugal!”