Expansions in the business-class-only service

The all-business-class model for airline carriers has been a touchy subject over the last few months. With all but two of the airlines now out of business (OpenSkies and Singapore Airlines‘ select flights), many wonder if the original approach was a good idea.

Yet OpenSkies (EC, owned by British Airways) and Singapore Airlines (SQ) continue to press on — and even expand. Earlier this month, OpenSkies announced that they would be adding service further into the European Union, while SQ just expanded their A340 service from Los Angeles into Singapore.

How can these carriers thrive in such tight times? How can they survive where so many others failed? Well, there’s no doubt that the deep pockets of each carrier are helping ride out the storm of high oil prices. While Americans sort out their financial woes, each airline plans to build a product and loyal customer base, get the word out on their product as much as possible and fight for a place in the future market.

Things could be a little rough for OpenSkies. With the American economy suffering and the EU economy headed in the same direction, demand for business class seats is going to be dropping off pretty quick. Unfortunately, the worst may yet be to come.

According to Singapore Airlines, their business-class-only service has conversely enjoyed packed flights and thriving business.

The true gauge for each airline, regardless of their current situation, is long term sustainability independent of their parent airline or routes. If the routes fail to generate profit after a few years they will surely disappear, but perhaps if we’re all lucky and the trend picks up, OpenSkies’ and SQ’s business-class-only flights will be here to stay.

Galley Gossip: Airline for sale!

This is it, people, your chance to buy an airline, because Volare Airlines, an Italian low-cost carrier, is now up for sale – again!

What’s that? Not enough money you say? Why don’t we all pool our money together and buy…oh I don’t know…maybe just one of the airplanes. We can each buy a seat. And since we’d only own one airplane, we can call our small little airline MY PLANE. That means when someone asks, “what airline did you travel on,” you can then say, “My Plane,” and mean it, because it is your plane, as well as my plane.

We’ll take votes and fly the most popular route once a day. But the real beauty of owning My Plane is this…I would…I mean WE would get to design it from the bottom up. Just the way we want. And because we’d only want the best for My Plane, which is also your plane, I’d like to make a few suggestions..

After reading all 754 comments from my post Flight Attendant Pet Peeve #1, Answer Please! it’s apparent we should only hire flight attendants from one of the Asian carriers. Why? Passengers, at least the ones who commented on my post, seem to love them. Hey, what’s not to love about an airline that hires flight attendants who are all the same uniform size – small. That makes complete sense – one size uniform for the one and only airplane. Forget equal opportunity, we make the rules at this airline! And while we’re at it making those rules, how about we only allow one size of passenger onboard – small of course, which will help save fuel. As you know, saving on fuel is the name of the game these days. Which is why that small passenger can only bring onboard one small bag and place it under the small seat. The small flight attendant will then serve a small meal to the small passenger with the small bag under the small seat and…wait a minute…we’re not talking about us, are we? I think we are. We’re the ones traveling on My Plane, remember? So scratch that. But we can still steal a few of those Singapore Airline girls, but make them funny, like the good people at Southwest Airlines.

Of course we’d have to include Virgin’s beauty therapy services on My Plane. Trust me when I tell you that I’ll be the first one in line for a manicure and massage. Yes, I know, I am working the flight, but don’t forget, when the flight attendant is happy, the passenger is happy. Or is it the other way around? I can’t remember. I’m too numb from my massage to remember. But all you need to remember is that you’re getting all this for Jet Blue prices. Could it get any better?

As for the flight attendant uniforms, personally I’d like to go with the Air France uniform. Have you seen it? Hello – can you say LOVE IT! As in Love it – Love it! As in there aren’t enough “love’s” in a sentence to possibly describe how I feel. That’s how much I love it. Seriously, if the airline I currently work for now had to merge with another airline, can we please please please merge with Air France! Please. Not that I want to merge. No flight attendant wants to merge. Not when seniority is involved. Because seniority, at an airline, is everything. More than everything. But if I HAD to merge, well that uniform might be kind of nice to merge into. Since it’s My Plane, and my uniform, it’s all about me, on My Plane. Oh and you, too. I guess.

What kind of food would we serve? That’s easy. Cathay Pacific, I hear, has the best food in the industry. At least that’s what The Husband once wrote via email from a Cathay flight. Let me tell you that email was long, and dedicated strictly to food. Apparently the food on Cathay is THAT good, as in two pages of email good. And who doesn’t want good food on a flight? I know I do. Which is why I always bring my own from home. When I can remember to bring my own from home. Which isn’t often. Since I don’t cook, that much, from home. Not since the husband made me promise never to cook again. Anyway, you know it’s all about the food on a flight, right? I mean isn’t that what you look for in an airline when you’re booking a trip? Of course it is. Otherwise you wouldn’t be complaining so much about the bad food. Or lack of food.

We should really go with Virgin Atlantic’s cabin interior. Neon florescent red and blue lights glowing throughout the cabin are definitely a must. Especially on a red eye flight. They scream HAPPY! Why, because you’re happy, happy to be on My Plane! Which also includes Virgin’s in-flight seat to seat chat. I wonder if that chat extends between passengers and flight attendants? If so, that means you can leave home without your stealth secret sound amplifier, the one you bought from Skymall, the same one I mentioned in my last post, the top five skymall gifts for the frequent flier (that’s you!) and just text me your drink order. Wouldn’t that be nice? And perhaps we could chat a little. Really get to know each other. Oh wait, you see someone cute oboard? Me, too! Just send that person a little text and don’t forget to add your seat number – in case that person happens to be wearing a very sophisticated blue uniform and wants to slide you a drink on the house for umm…ya know…for being so nice and all.

So whadaya say…should we go for it?

Les Misérables: Cross-cultural wonder

I saw Les Misérables the first time in Singapore when the touring company came through. There were Chinese subtitles of the lyrics projected on screens at the sides of the stage or across the top. I can’t remember which. Three of the cast members came to the school where I was teaching to talk with students about their lives as actors and about touring internationally. Afterwards, for a brief while, I had Les Mis fever. The symptoms being: the songs play over and over and over again in your head; you feel deliciously depressed and uplifted at the same time; and you feel like stopping repression somehow–somewhere–some way.

One of the wonderful things about living overseas is being a part of something that has universal appeal, even if it just means sitting in an audience. Here’s something that tops the feeling I had when I sat in the 12th row of the orchestra to the left of center stage.

For the 10th anniversary celebration of Les Misérables there was a concert at Royal Albert Hall that included 17 different Jean Valjeans from different countries, each singing a few lines of “Do You Hear the People Sing” and “One Day More” in their native language. I found it on YouTube. Watching it gave me a touch of Les Mis fever.

Second A380 grounded

Grant wrote about the first Airbus A380 grounded by Singapore airlines because of fuel pump problems in February.

Today, BBC reports that Singapore Airlines grounded another A380 with similar problems. The official line from Singapore Airlines is that “it is not the same problem, and not the same aircraft.” Which, I suppose, is supposed to make us feel more confident in the A380?

The problem last time was with the electrical relay powering the pump, rather than the pump itself. This time, the problem was identified as “premature failure of the pump.” Sounds like some sort of sexual dysfunction to me. You know what they say about those big planes…

Photo of the Day (9/22/07)

Today’s photo of the day comes from Gadling reader weegolo who captured this colorful scene at the Lantern Festival in Singapore. I’m not sure which Lantern Festival it is, however. After doing some research, it seems like it’s the Mid-Autumn festival (which is also called the Lantern Festival), but this year’s event doesn’t start until September 25th. Maybe this installation was setup in preparation for the festival?

If you’d like to contribute a Photo of the Day shot for consideration, please visit our Gadling Flickr pool and upload your favorites.