Airlines offer in-flight menu items at food trucks, pop-ups

by Laurel Miller on

In a marketing move best described as “ironic,” a handful of airlines are now offering land-bound folk a taste of the finest of what they serve in the air. The New York Times reports that Air France, Austrian Airlines, Southwest, and Delta are trying to lure potential passengers by tempting them with samples of in-flight meals “from” celebrity-chefs.

The modus operandi are primarily roving food trucks and pop-up restaurants in cities from New York to Denver (there are also some permanent vendor spots at various sports stadiums). In Washington, passerby were offered European coffee and guglhupf, a type of cake. In Manhattan, crowds lined up for a taste of buckwheat crepes with ham, mushrooms, and Mornay sauce, or duck confit.

I get it. Airline food sucks. Time for an image makeover. But isn’t the airline industry so financially strapped that we’re lucky to get a bag of stale pretzels during a cross-country flight? And just because reknown chefs like Joël Robuchon, Tom Colicchio and Michelle Bernstein act as consultants for airlines and design their menus, that doesn’t mean it’s their food you’re eating on the JFK-to-Paris red-eye.

Most ludicrous, however, is the notion that there’s any basis for comparison against fresh ingredients and made-to-order food versus even the best institutionally-prepared airline crap. I’ve had a couple of decent meals designed by well-regarded chefs when I’ve been lucky enough to fly business class, but in the grand scheme of things, they were still made from flash-frozen, sub-par ingredients whose origins I’d rather not ponder. And if food truck crews are merely nuking actual airline food, then how are they any different from the corner deli with a microwave?

I’m not trying to be a food snob. I just find it interesting that airlines are hopping on two of the hottest culinary trends of the new century–ones largely based upon local, sustainable, seasonal ingredients. Yet by all accounts (to hear airline reps tell it), the plane campaign has been wildly successful. Of course. Who doesn’t love free food?Raymond Kollau, founder of Airlinetrends.com, cites social media as the gateway to this type of “experiential marketing.” “As people are bombarded with marketing messages,” he explains, “real-life interaction with products and brands has become increasingly valuable for airlines to get their message across.”

Valid point, and there’s no doubt this is a clever scheme. But truth in advertising is what wins consumers. What a catering company can pull off on-site is a hell of a lot different from what you’ll be ingesting in the friendly skies. If airlines want to use food to entice new passengers, they need to start by sourcing ingredients in a more responsible, sustainable manner, rather than supporting ecologically detrimental produce, meat, and poultry (talk about carbon offsets). I realize that’s not financially feasible at this time, but supposedly, neither are in-flight meals. As for making it taste good? You got me.

[Photo credit: Flickr user OpalMirror]

BREAKING: Southwest Airlines jet lands with fuselage hole

by Scott Carmichael on

Sacramento bound Southwest Airlines flight 812 made an emergency descent this evening after a large hole appeared in the fuselage. The photo above was shot by a passenger on the plane who described the event in great detail on her Twitter account.

According to Flightaware.com, the plane dropped 16,000 feet in one minute, and some passengers reportedly passed out due to lack of oxygen from the rapid decompression. Despite the major damage, only one flight attendant was injured.

The hole is at least three feet long, and exposed wiring and other airplane parts. According to CNN, the FAA is sending a team to Yuma International Airport to inspect the plane.

Passenger Shawna MalviniRedden has more photos on her Twitter account, including one of the pilot of the plane and the view from her seat.

This is not the first time a Southwest Airlines plane has suffered damage like this — in 2009, another Boeing 737 had to make an emergency landing when a “football sized” hole appeared. That incident prompted a fleet wide check of all 737’s.

Before you break out in a panic and start booking train tickets, remember that this plane had a three foot gash, and still held together perfectly. Kudos to the flight crew for bringing the plane down safely.

According to a source, the plane in question was a Boeing 737-3H4 which entered service with Southwest in 1996.

Photo courtesy of @BluestMuse/Twitpic

Southwest Airlines pilot saves the day – turns screaming boy into honorary pilot

by Scott Carmichael on

We all know that flying has its challenges – and most of us know that flying when trapped inside the metal tube with a screaming kid only helps make things worse. That was the prospect facing passengers on a Southwest Airlines flight from Houston to San Antonio earlier this week.

When Captain Joe Gautille was preparing for his flight, he heard the screams of three year old Alex coming down the jet bridge.

At many other airlines, he would have ignored it and finished his work, but the captain on this flight walked back to Alex and his parents and invited the kid to visit the cockpit. Apparently, little Alex was scared to fly as his incoming flight had been very rocky due to some turbulence.

After a couple of minutes up front (with the captains hat on), Alex was completely relaxed – and the passengers could fly to San Antonio without having to endure a screaming kid (at least not this one).

We’ve seen more stories like this in the past from Southwest Airlines — something about their proactive attitude and friendly actions just seems to bring out the best in people.

You’ll find the entire story over at the Southwest Airlines blog – Nuts About Southwest.

[Photo: Southwest Airlines Blog/Captain Joe Gautille]

Gas stations: then and now

by Laurel Miller on

Once upon a time, gas stations gave away all kinds of cool stuff, most of it targeted at kids. As a child of the 70’s, I clearly recall of our Exxon “NFL Helmets” drinking glass collection, and my miniature Noah’s Ark collectible series (What genius ad team decided that was the perfect gas station promo?). The point is, these giveaways worked. My parents would bribe me not to annoy my older brother on road trips by promising me a new plastic animal for my Ark. My brother didn’t have to punch me in retaliation, my parents didn’t have to pull over; everyone was happy.

I’m not exactly sure when the freebies stopped, but that’s not the only thing that’s changed in American gas station culture over the years. Prior to the opening of the world’s first dedicated gas (or “filling”) station in St. Louis in 1905, hardware stores and mercantiles had gas pumps. The price of gas when the first “drive-in” filling station opened in 1913? Twenty-seven cents a gallon.

As I write this, I’m in Oregon, on the final leg of a 10-day road trip from my home in Seattle to San Francisco and Lake Tahoe. The cost of gas in Truckee, California, where my brother lives is $4.09 a gallon. I paid $3.59 in Mt. Shasta today, and thought myself lucky. Oregon also reminds me of another way gas stations have changed between then and now.

[Photo credit: Flickr user iboy_daniel]There were still full-service station attendants when I was a kid: clean, smiling, uniformed pumpers of gas who cleaned the windshield and checked the oil for free. Today, however, Oregon is one of the few states that prohibits the pumping of gas by motorists. I can’t tell you how many times I’ve been yelled at in this state for absentmindedly getting out of my car and touching the pump. I actually enjoy pumping gas, but I’m not going to fight about it. I just think southern Oregon might want to look into hiring gas jockeys who look as though they haven’t spent time in a federal prison or crawled out of a meth lab, especially when they don’t even bother to wipe down my windshield. “Here, take my debit card, please.”

I think the trend toward enclosing urban attendants in bullet-proof booths is something that’s fairly recent. That makes me kind of sad. No one should really have to risk their life working the graveyard shift for close to minimum wage, but being a gas station attendant is definitely a high-risk occupation in a lot of places. If nothing else, the temptation to snack on the plethora of chemically-enhanced food and beverages in the workplace creates a hazardous environment.

Although a dying breed, I’ve seen some pretty sweet, old-school gas stations in the rural Southwest, South, and California’s Central Coast that sell regional bbq, Indian fry bread, or biscuits and country ham. I once visited a gas station in Tasmania that sold artisan bread, local cheese, butter, and milk (in bottles, no less), and local wine, jam, and honey. I really wish gas stations/local food markets would catch on the States…it would make getting gas less painful, even if it further depleted my bank account.

Gas station design has changed drastically over the years. Many rural stations in the fifties and sixties sported kitschy themes, such as dinosaurs or teepees, and were roadside attractions in their own right. Today, we have mega-stations like the Sheetz chain, which is wildly popular in the northeast for made-to-order food, all of it annoyingly spelled with “z’s” (If you need coffeez to go with your wrapz and cheezburgerz, you should check it out). There is something to be said for one-stop mega-station road shopping, however. It’s incredibly convienient when you’re short on time or in the middle of nowhere, and in need a random item.

I love dilapidated old filling stations, but I’m also lazy, so it throws me when I can’t use my debit card at the pump. It’s kind of a moot point, because I possess a bladder the size of a walnut. The cleanliness of gas station restrooms, while still an advertising hook, used to be a point of pride. These days, I feel like I should be wearing a hazmat suit when I use most small chain station toilets. Seriously, if you’re not going to going to clean or restock your bathroom, ever, please don’t post a sign telling me to report to the management if it needs “servicing.”

As for those fun giveaways disguised as advertising? I think that maybe the Happy Meal is what killed it for gas stations. Once fast food outlets started giving kids toys, the ad execs had to come up with a new plan. Which I suppose is why most gas companies target grown-ups now, even if they still use cartoon graphics. Does the sight of anthropomorphized cars dancing atop the pump actually sell gas and credit cards? I’d rather have a set of drinking glasses.

[Photo credits: Magnolia, Flickr user jimbowen0306; DX, Flickr user Chuck “Caveman” Coker;

Desert Solitaire: 3 Serene, Small-town Escapes into the American Southwest

by Gadling Staff on

If your image of the American Southwest is still dominated by visions of tumbleweed blowing through ghost towns, Old West saloons, and prickly cactus, it may come as a surprise to learn that this vast region has undergone dramatic growth in recent years, with many cities experiencing a decades-long housing boom and relentless suburban sprawl that only the Great Recession could put the brakes on. A quick pass across the Southwest on the Interstate these days offers up more views of housing developments, crowded city streets, and newly-built shopping centers than Old West towns and historic main streets. But don’t fear: you can still capture the essence of the old Southwest in the well-preserved, visitor-friendly small towns that are tucked far away from big city life in this part of the country. These towns are a good drive from the Interstate, but well worth the trip if you want a serene desert escape that puts you at the heart of traditional Southwestern culture.

Bisbee, Arizona. For a period in the early 1900s, this historic Southeastern Arizona mining town, about 90 miles from Tucson, was the biggest city between St. Louis and San Francisco, boasting a diverse population of over 20,000. Today, the population lingers around 6,000, but the town feels smaller as you wander the rambling alleyways of this tight-knit community of artists and ranchers. The biodiversity of the high desert is in full bloom here: Bisbee and surrounding areas are world-famous for rare hummingbird sightings, shimmering cottonwoods and willow trees, and showy wildflower displays that last throughout the relatively cool summers.

Borrego Springs, California. This desert village, in the far reaches of Northeastern San Diego County, represents the most western point of the vast Sonoran Desert and is emblematic of the striking landscape found throughout the Southwest. Although only a short drive away from Palm Springs, you’ll feel far removed from the pricey resorts and tourist traffic of that glitzy desert metropolis. Situated in the heart of Anza-Borrego Desert State Park, this hamlet is surrounded by 600,000 acres of wild desert beauty, including hidden palm grove oases, desert washes, and majestic mountain vistas surreal in their scope. A few small motels, cafes, and shops line the main drag, filled with hikers, nature-lovers, and locals who are drawn to this low-key desert gem. A great place to absorb the stillness and essential quiet of the desert.

Silver City, New Mexico. Billy the Kid’s hometown and the gateway to New Mexico’s great Gila wilderness. Silver City is another example of an ex-mining town that has transformed itself into an artsy, Southwestern hideaway. The main street is lined with antique shops, bookstores, bars, and cafes, but don’t expect to find a Starbucks in these parts. There is a definite dusty, ramshackle-feel to the hilly streets, perfect for exploring on foot and escaping big-city life, if only for a day or two. Take the short drive north to the neighboring community of Pinos Altos and listen to the whispering forests of towering Ponderosa Pines.