The line always seems to be long in Madison Square Park. Shake Shack, known for its burgers as well, always draws a crowd, and it isn’t unusual to spend an hour or more waiting to sink your teeth into its greasy delights. I’ve done it, and I know I’m not alone. Well, the stand’s popularity has led to expansion, and there are now four locations across Manhattan, with a fifth in Queens at Citi Field. Since those that follow never compare to the original, I was curious as to how they all compare. Could the concept withstand such rapid growth?
I set out with the noblest of intentions. Fellow travel blogger and friend Laurie DePrete (who took some of the photos) and I planned to hit the four Manhattan Shake Shacks on one Saturday afternoon. Scott Carmichael reached out to me over Twitter just wish me luck and let me know I was nuts (thanks, Scott). With my heroic appetite, I planned to down a double cheeseburger and fries at each location: Upper West Side (Columbus Ave and W. 77th Street), Upper East Side (E. 86th Street between Lexington Ave and Third Ave), Madison Square Park (Madison Ave and E. 23rd Street) and Midtown (Eighth Ave and W. 44th Street) – in that order.
My plan was to start on the Upper West Side, where I live, cut across Central Park to the Upper East Side, shoot down to Madison Square Park and then cut up and over to Midtown. Fatigue and the prospect of getting full never entered my mind. Neither ever does.
Below, you’ll find the results of my excursion, a look at the four Shake Shacks in Manhattan:
Eating all this @shakeshack food will be tough. 4 in all! RT @ScenebyLaurie: Stop #2 on the #NYC @shakeshack crawl http://4sq.com/covAmR
1. Upper West Side
This was the second Shake Shack to pop up, and I was excited to have an option close to home. The line frequently stretches around the corner onto W. 77th Street, though it’s rarely as intimidating as the original at Madison Square Park. On the Saturday I undertook this endeavor, the line was short, and I was able to order in about 10 minutes. Seating was tight, as expected, by Laurie and I were able to grab a spot on the counter, standing but with some space.
Needless to say, I enjoyed the cheeseburger, a double, but it struck me that I’d have to change course to survive the day. Though the burgers are a bit small (at all locations), they are filling. On the Upper West Side, expect to find the fare a little less greasy but still enjoyable. The taste was a bit flat. You’ll still be happy as you chomp away, but there better Shake Shack options in the city.
Where the Upper West Side restaurant stands out is in seating. There is plenty of it indoors, and don’t forget to look downstairs if you find the street level to be crowded. Also, there’s a bathroom on the premises, which is always helpful when you eat burgers and gulp lemonade.
After this first stop, we agreed to walk to the next location. To make it through four, it seemed like a good idea to move around a bit in between to keep the blood flowing … and the extra pounds at bay.
2. Upper East Side
Unlike the first stop, I wasn’t hungry when I got to this one – but I wasn’t not hungry. I switched to a single cheeseburger and fries, cognizant of the road ahead. From across E. 86th Street, I saw that the line was out the door, but my concerns receded as I got closer. The stretch up the stairs from the cash registers to the front door isn’t long, so I figured the line would move quickly (it did). To help the process along, there are menus hanging outside, and a Shake Shack staffer walks by periodically to hand them out.
Seating inside is a bit scarce, but there’s plenty outside, perfect on a day like the one we used to tackle the four Shake Shacks. And, like the Upper West Side, there are bathrooms on the premises. The décor is a bit sleeker on the Upper East Side than in the other locations, and the staff was swift: the lines moved quickly because they moved quickly, too.
I was impressed by the burgers on the Upper East Side. They were soft and moist – nice and greasy, which is how a burger from the Shack should be. Hold yours with the wrapper to keep your shirt from getting drenched (learn from mistake I’ve made a number of times on visits to Shake Shack). As for taste, this spot’s burger was bursting. I devoured it shamelessly.
When I tried to stand from the bench in the outdoor dining area, I came to the realization that I didn’t want to. I was three burgers and two orders of fries into the adventure, and I was full … with two more locations to go. I was satisfied – and I definitely wasn’t hungry any longer. I was also tired. I turned to Laurie and saw a look implying the same feeling, but we decided to soldier on, slogging over to the subway for a ride down to Madison Square Park.
This project was becoming work.
3. Madison Square Park
The original was our third stop simply for logistical reasons. Given the starting point and the way the subways work, it made sense to take this one on third. Also, we’ve both eaten there countless times, so we had a reasonable benchmark against which to compare the Upper East Side and Upper West Side locations.
As we walked through the park, a familiar sight emerged: a long line. We braced ourselves for a wait of at least half an hour before realizing that we needed it. I’d be able to rest my stomach for a while, try earnestly to build up an appetite again and prepare myself for the home stretch. I sat on the ground for a moment to gather my courage.
You’ll find free water at every Shake Shack location, and at this point we needed it. I headed over to pick up a few cups from the urn (the other three have running water) and rehydrated, something I’d been neglecting. Slowly, we advanced to the counter, where I ordered another single and fries. I wasn’t eating to alleviate hunger at this point, I was just looking for the taste.
The original remains the best. Grease dripped from the burger (though not as much as on the Upper East Side), and the familiar flavor erupted in my mouth. The first bite was incredible – everything you’d expect a burger from the Shack to be. It was soft, warm and thoroughly enjoyable. Then, I looked down at my tray and saw that I still had the rest of the burger in front of me. I was only able to make it through half – likewise for my fries – before deciding I had enough information and giving up.
While Madison Square Park wins on taste, the surroundings can be a challenge. There is lots of seating, but it’s all outdoor. Given that the crowds tend to be largest here, they fill up quickly. During the lunch rush, with people spilling out of the nearby office buildings, you may have trouble finding a chair anywhere. Protect your food from the occasional bird (I speak from experience), and bring change for the bathroom (a freestanding public one is your only option, and it’ll set you back a quarter).
After giving up before finishing, groaning and shaking our heads, we decided to keep going. Again figuring it would be a good idea to keep the blood flowing, my burger buddy and I started the trek back uptown, dreading the final stop. It was getting close to 10 PM, leaving us just enough time to get to the Midtown location – our final stop on the Shake Shack tour. My feet felt heavier with each step. My stomach hinted that a mutiny was on the horizon. After swapping knowing glances, Laurie and I decided to leave the Eighth Ave location for another day.
4. Eighth Ave
We waited a little over a week before resuming the tour, a natural reaction to overloading your body with some of the finest burgers New York City has to offer. Situated on Eighth Ave, I expected this restaurant to have frightening wait and no available seating. It’s close to Times Square and Port Authority, which led me to believe there would be endless tourist traffic. To my surprise, however, the line lasted only about 15 minutes. As on the Upper East Side, Shake Shackers armed with menus came out periodically to help people make their decisions before getting up to the counter to order.
The Midtown Shake Shack offered a tasty burger (I found Madison Square Park and the Upper East Side to be better) that came fairly quickly. It wasn’t terribly greasy but was enjoyable nonetheless. Seating was tough, as people seemed to take a bit more time with their meals while the kitchen was able to turn over orders quickly.
Like the other indoor locations, the Midtown spot had bathrooms for customers. To use them, though, you needed to enter a code on the door. Unlike most places, which use a token or a key from the counter, Shake Shack was savvy enough to put the code on every receipt, minimizing the time it takes to get where you need to go. The Eighth Ave restaurant also had a more powerful faucet for water, which led to shorter lines for those fighting thirst. It’s clear that the company learned a few lessons before opening its newest space.
Getting the last of the #manhattan @shakeshack stops in!!! (@ Shake Shack w/ @scenebylaurie) http://4sq.com/dhBg7B
And that was it.
Toiling through four Shake Shacks, even if the last was left for a later date, was far more challenging than I expected, and I learned just how much my stomach can hold. If you’re headed to Manhattan, it’s worth visiting one Shake Shack – but only one. Don’t try to cram them all into a demented burger tour. You really are only hurting yourself if you do.