Behind the Scenes of the V Australia 777 tour

by Grant Martin on

When any Virgin company throws a party, it’s usually in your best interest to show up. Whether this is a Virgin American inaugural flight with Victoria’s Secret models, a Virgin Galactic tour in the Mojave Desert or plain old marketing schlep, you’re almost always guaranteed to meet a few friendly faces, have a few drinks and learn something interesting about the Virgin brand.

Last week’s introduction to V Australia‘s 777 in Los Angeles was no different. Members from all branches of the media were on hand to witness the aircraft’s arrival from the factory in Washington, and to keep us entertained at the Flight Path Museum (just off the LAX tarmac,) organizers had a DJ, snacks, all sorts of literature and even a faction of the USC marching band and cheerleaders (?!) on hand to play a few tunes.

Most interesting, however, were the people. As usual, our old friend The Cranky Flier was on hand to deliver the down and dirty on all of the recent airline gossip (“OMG OMG did you hear about the Virgin America numbers??”), Juliana from Jaunted was armed with her Twitter entourage and suits from Expedia, Hilton and other travel brands were on site. On the flight’s arrival, Richard Branson also brought a few celebrities, including Australian celebrities, Brett Godfrey, the CEO of V Australia and other fancy headliners. Cranky also swears that he saw Chase from House MD, but I think that was just the Wild Turkey talking.
%Gallery-44370%Once the tour of the aircraft started, I found myself walking towards the airplane with Richard Branson and Godfrey, the former of whom barged up the steps towards the door while the latter ushered me up. And as I passed the first class cabin and rounded into the aircraft bar, I suddenly found myself standing in the compartment alone with Branson.

I asked him if we could jump on the beds. In my defense, the invitation that I got from V Australia specifically said that we could, but I doubt that he knew that. Branson looked at me like I was some sort of squirrel and replied “Sure… In a minute,” and promptly opened up a bottle of Champagne.

Then the mayor of LA, Antonio Villaraigosa, showed up and ruined all of the fun, sucking down a glass of Champagne and spouting off some senseless marketing drivel. With him came the rest of the media, including questions like “Will trips to Australia be non-stop?” (Answer from Branson: Well, it’s over the ocean, so I should hope so.) so I headed to the back of the aircraft to meet some more people and take some pictures.

Finding myself in the cockpit, I ran into Ken Pascoe, one of the pilots of the aircraft who was currently sitting in the right seat. After a couple of pictures and some plans to visit the 777 simulator in Sydney, we took this video:


Overall, everyone seems really excited about the new service that’s coming up. Once the 777 reaches Australia, the airline is going to spend a few weeks acclimating, training and preparing their crew, then first flight is later this month. Stay tuned for a review of the inflight service.

Onboard V Australia’s Boeing 777

by Grant Martin on

This past Friday, Gadling got a special invitation to tour V Australia‘s new Boeing 777 jumbo jet, the aircraft that will soon fly routes between California and Australia on the world’s newest airline.
We’ll get to into all of the hobknobbery of the event in a forthcoming post, but for now, lets take a look through the aircraft.

Each Boeing 777-300 has three classes of service: Business, Premium Economy and Economy.

Like most other transpacific products, economy is fairly cramped with 3 x 3 x 3 seating (32″ of leg room and 6″ seat pitch,) cloth seats and rows upon rows of cattle. Sections are fairly compartmentalized among rows 20-25, 26-38 and 40-52, with each cabin separated by lavs and galleys respectively, so you can bet that the smaller sub-cabin is going to be quieter.

Exit rows have plenty of space, and if you’re going to pitch for a set, I would recommend row 26, because row 20 has bassinets and row 39 has a galley nearby.

Thankfully, each seat has an LCD running the Panasonic RED system with an additional USB port, so you can stay entertained with movies, games and music or charge your iPod. Bulkhead seats have video screens in the armrests. Contrary to other reports, however, there is no in-seat power. Alternatively, a flight attendant that we spoke with said that there is AC power in the rear galley, so you can always wander back and plug in.

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Premium Economy is much more posh, with leather seats in a 2 x 4 x 2 configuration, so if you and a mate want some privacy you can book a window pair. LCD screens are a bit larger, seat pitch (9″) is more generous and leg room (38″) is more available, so your overall experience should be an order of magnitude better. There are only 5 rows of Premium Economy for a total of 30 seats, and each row is equipped with A/C power.

Finally, Business class is sectioned into two compartments with row 5 separated from rows 1-4 by the forward bar. The fully flat seats are in a standard 2 x 3 x 2 configuration and offer small privacy screens that you can raise between each. Given that each seat can recline fully, there is an astounding 77″ of leg room for each person, which means that you can basically play a small game of flag football with the space you have. Additionally, the front cabin offers bed turn down service, pajamas and the ability to eat your meals whenever you want, affording those who want to sleep or be left alone the flexibility to still have a hot meal.

Naturally, those up for a chat in Business class can also slip back to the front bar for a free beverage. Above the front bar there is a raised motif where one can look up at a (simulated) northern cross constellation — apparently the brass wanted a window up to the sky, but Boeing couldn’t fit that into the design.

Throughout the entire cabin, Virgin’s trademark “mood lighting” is prevalent, and even if you are off put by the pink and green seats, the purple and blue overhead lights can be remarkably calming. In some areas, a simulated starscape pattern also broods from the ceiling (pictured).

Overall, the best part about the aircraft is the clean, crisp aesthetic. Straight from the factory floor, this 777-300 has a solid, comfortable feel about it, and we’re sure that any transoceanic trip in this bird that’s in Premium Economy or Business will be outstanding. Coach might be comparable to the competition, but where V Australia could really excel is in the service. We’ll see how that performs in March.

Richard Branson christens the new V Australia 777 in LAX

by Grant Martin on

V Australia‘s new Boeing 777 aircraft arrived in Los Angeles on its way down to Sydney yesterday. Onboard were Richard Branson, the mayor of Los Angeles and a few other dignitaries, and when the aircraft rolled onto the Imperial Highway tarmac they naturally had to pop a bottle of Champagne.

So after the creature came to a halt in front of the eager crowd, a red carpet was unrolled on the wing and out popped Branson and a few hotties. Take a look at how it unfolded below, and stay tuned for official and unoffical reports from the aircraft early next week.

Tune in for the V Australia 777 Launch

by Grant Martin on

The world’s newest Transpacific carrier takes delivery of their first Boeing 777 aircraft this week, as executives from V Australia and Virgin converge in Los Angeles for the ceremony. Tomorrow afternoon, Richard Branson and top brass will pick up the aircraft in Washington and shuttle it down to LAX, where a fanfare of media pawns, cocktails and schmoozing will welcome the group.

On arrival, we’re welcome to browse through the aircraft, drinking in the succulent Business Class seats, crawling through the lavs and measuring seat heights, widths and pitches. Yours truly and the Cranky Flier will be there, and unless the latter gets us kicked out of another Virgin event we should be tweeting through the evening (EST) and sending updates.

What do we expect to see? Well, a few pictures of economy and economy plus have already been leaked to the internets, but what we’re really looking for is leg room, video screens (the service is purported to use the same RED system that Virgin America uses,) business class amenities and general ambiance of the aircraft.

Anything else you want to see? Shoot us a comment or a tweet and we’ll try to collect some good content.

New Virgin V Australia flights to fly between Sydney and Los Angeles

by Grant Martin on

Is Richard Branson singing you to sleep and feeding you oatmeal in the morning yet? No? Well then he hasn’t yet nuzzled his way completely into your life. Not to fear, you’ll be wearing Virgin loafers and listening to Virgin Radio on your Virgin phone some day soon.

Branson’s newest airline venture, an off-shoot of Virgin-Blue, the new Australian Low Cost Carrier, is called simply V Australia. He plans to fly routes between Sydney and Los Angeles on Boeing 777’s in direct competition to Australia’s national carrier Qantas, who currently has a stranglehold on the market.

Because of tight supply, Qantas has historically been able to charge around 1500$ for a round trip flight between the two cities. Branson hopes to kick off some serious competition on the route and this past Monday announced the first 1,000 tickets would be sold for 777$ — those sold out almost immediately.

For what its worth however, the Chipmunk-eque British billionaire did promise fares in the 375$ range sometime in the future. We’ll see if that ever comes to fruition.

Service is slated to start in December of this year, with tickets already on sale for journeys afterwards. Rest assured — Gadling will be on hand to test drive the new service too. Word on the street is that they’ll also be partnering with Northwest Airlines, so look forward to the potentials of mileage and booking alliances.

Check out V Australia’s website for more info and to book tickets.