Affinia Hotels launches Tender Loving Comfort movement

by Jessica Festa on

This week, Affinia Hotels launched their new Tender Loving Comfort movement in New York, Washington D.C., and Chicago. The program is based on deep-customer service as well as the body language of guests. In fact, earlier this year the company partnered with body language expert Patti Wood to train hotel staff to know how to respond to body language cues.

Tender Loving Comfort staff and hotel managers will be interacting with guests during their new Comfort Hour, where guests will get the opportunity to sample snacks, test out new items like tech gear and pillows, and give feedback on what makes them most comfortable when staying at a hotel.

Some interesting findings of the studies so far include:

  • For 68.5% of travelers, little extras at check-in make a big impact
  • 75% of travelers have lied to get a better room or free amenity
  • 43% of travelers say that a warm and friendly hotel staff that anticipates everyday needs is important

Click here to learn more about the Tender Loving Comfort program or to book a hotel room with Affinia.

Washington DC to become gay marriage destination

by Tom Johansmeyer on

A new bill passed by the Washington, D.C. city council is already getting the hotel community excited over the possibilities. When Mayor Adrian Fenty signs it into law, gay marriage will be legal in our nation’s capital. For the hotel industry, that means a larger market from which to draw wedding clients and pump up some revenue in what has been a dismal market for the travel and hospitality industry.

It looks like March is the earliest the law could take effect. Even though it’s still a few months away, that isn’t nearly enough time to plan a wedding! But, the deals are nonetheless starting to pop up. The Affinia Liaison Capitol Hill is celebrating by extending its Pride Package rates for a year, to December 31, 2010. The rates start at $199 a night and include daily breakfast for two at Art and Soul restaurant and champagne cocktails for two from ArtBar. And, for each package booked, the hotel is going to donate $10 to White Knot for Equality, a non-profit that’s working for equal rights for the gay and lesbian community.

Remember to use the code PRIDE when you book your room!

[Photo by Keshet: GLBT inclusion in the Jewish Community]

Cyber Monday: not just for retailers any more

by Tom Johansmeyer on

After four days off, the world will slide behind its desks again on Monday morning. They’ll try to get back into the swing of work life, but it won’t be immediate. So, as they ease back into productivity, many will push into the shopping world they dodged three days earlier on Black Friday. The hotels will be waiting for them, with more than 60 of them pushing deals to try to get in on the holiday shopping action.

Around 69 million people are expected to jump into the Cyber Monday fray, with workers aged 18 to 24 seen as the most likely to shop at work. Overall, 54 percent of people with internet access at work will start to take care of their holiday season obligations on Monday.

According to a Shop.org survey, 87 percent of the retailers surveyed plan to get deals out in front of online consumers this holiday season, up a tad from last year’s 83 percent. So, it’ll be tough for the hotels to stand out, but this won’t keep them from trying.

Fifty of Starwood‘s resorts will be offering deals during a three-day sale that starts on Monday, with discounts of up to 45 percent. But, you’ll need to travel between the beginning of January and the end of April. Seven Affinia Hotels properties are offering 15% off a 2010 stay at properties in New York, Chicago and Washington, D.C. The James Hotel in Chicago is offering a 100% bonus on gift cards purchased.