Gadling visits Aircell – the company behind Gogo Inflight Internet

There is no denying it – Gadling loves Gogo Inflight. So much in fact, that we begged to take a look behind the scenes at what makes this inflight Internet service run, and grill their executives on when we can finally have Internet on every single flight we take. It was a fascinating day, spent with people that really love what they are doing.
The geeky side of Aircell

The Aircell network consists of 92 ground stations. Think of them as the same kind of cell tower you have in your back yard, but looking up at the skies. The technology is very similar to what you use on Sprint and Verizon (EVDO Rev.A). Thankfully for Aircell, looking up at the skies requires a hell of a lot less towers than looking towards the horizon (like cellphone companies need to do). For starters, there are no trees and buildings blocking your view, and when you look up, there is no curvature of the earth to deal with.

Some other background information for the geeks – their network uses cellular equipment from Chinese manufacturer ZTE (their first major network sale in the US. The rest of it runs pretty much the same way any major network operates – a lot of Cisco and IBM equipment, and a backbone powered by AT&T. At the moment, each airplane gets 3.1mbit of bandwidth.

Their network operations center was surprisingly boring – a handful of people keep a close eye on the ground based network, and one guy watches the planes. The reason for this is actually great for Aircell – their equipment has proven to be extremely reliable, and they really can keep the entire network running with just a couple of guys.

In their network operations center, the wall has the screens you’d expect from any NOC – a couple of network status screens and a large plasma TV with 100’s of planes. The planes are all color coded to show their status. Thankfully all but one or two planes were green which may have explained the serenity in their room.

Aircell equipment installations

At the moment, Aircell has gear installed on just under 700 aircraft (this does not include installations on private planes). When you realize that just 12 months ago it was only on 23 planes, you’ll understand what an amazing accomplishment this has been.

The really amazing number is that the Aircell team can install the entire system on a plane in just 8 hours. Airlines hate taking a plane out of operation, and obviously, Aircell can’t ask the airline to hand them a plane for a couple of days. So at the moment, the Aircell team arrives at the airport, gets access to a plane at 10pm, and by sunrise, the plane has been equipped with everything it needs to offer Internet access in the skies.

The company

During the day, Aircell opened up every office in the building for me – nothing was off limits. I spent some time chatting with their CEO, their VP of airline operations and even spent some time in their mock airplane cabin complete with coach and first class seating. This cabin-in-an-office is where Aircell did some real hands-on testing of how people work on their computer, and probably realized like the rest of us that using a large laptop in a coach seat is a major hassle.

The future

As Aircell adds more aircraft to its network, and more users learn the joy of inflight Internet, you obviously run the risk of towers becoming too crowded, and the speed grinding to a halt. Thankfully the company is fully prepared to deal with that. When they showed me their current base station map, they showed how easy it is to just add new towers. So easy in fact, that they can even add towers for one specific high-traffic route. So, if too many people start using it between LA and San Francisco, keeping speeds acceptable involves nothing more than a new tower looking up to the skies on that route.

In addition to this, Aircell already has a future plan laid out for a migration to 4G technology. They have picked LTE as their next generation system, and as the market evolves, they’ll be able to beam as much as 100mbit to a single aircraft.

Of course, when I asked which airlines we can expect to join the ranks of the current Aircell customers, the room got rather quiet. But it is safe to say that pretty soon, almost every major US carrier will have committed to offering Internet in the air. There is only one competitor for domestic US inflight Internet access, and they have yet to see a major rollout to any aircraft.

One big topic at the Aircell HQ is video – video is big on the ground, and if it is up to them, it’ll be big in the skies as well. There were very few details about their plans, but if you picture turning your laptop into an inflight entertainment system with content coming from equipment on the plane, you’ll get an idea of how Aircell envisions the future of flying.

Wrap-up

I’d like to thank Aircell and everyone that took the time to speak to me. It was fun to see so many people speak so passionately about what they are doing. Despite some grumblings from the media wondering how they’ll ever make money, the company has a pretty solid outlook on the future. Usage is up month after month, they just reached the one million user mark, and are going to hit two million within the next month.

Obviously most passengers would prefer the service to be free, but when you look at the amount of money that has been pumped into building this network, it is pretty amazing they can offer it at this current price point.

United Airlines offers a free “try before you buy” Wi-Fi session on all p.s. flights

Passengers on the United Airlines p.s. premium transcontinental service can enjoy one free Gogo Inflight Wi-Fi session. The promotion is done as a “try before you buy”, which is a great way to get introduced to the joy of inflight Internet access.

To get the free session, all you need to do is create a new Gogo Inflight account. After that, you can surf the web for the entire duration of the flight. Since these flights are some of the longest domestic flights available, you’ll be saving $12.95 with this freebie.

Wi-Fi access is offered on all United Airlines p.s. flights. These premium transcontinental flights operate between New York JFK and Los Angeles / San Francisco. Seats on p.s. flights all offer an AC power port, making it easier to stay online for the entire flight.

Four pieces of great inflight WiFi news from Gogo

Inflight Internet provider Aircell released not one, but four different pieces of good news yesterday afternoon. We’ve translated all the PR-speak into the stuff you need to know if you want to stay up to date on the latest developments of Internet in the skies.

American Airlines widget

American Airlines is taking its rollout of the Aircell Gogo inflight service pretty serious – taking a page from the early days of WiFi on Virgin America, American Airlines developed a simple WiFi tracking widget.

The tool allows you to check whether your flight will come equipped with the Gogo inflight Internet service. Of course, the target we all want is that these tools won’t be necessary, and that every flight you get on will have the service, but until then, lets be grateful for this handy widget.
One millionth user

In October, Gogo welcomed its one millionth subscriber. I remember taking one of the first ever Gogo enabled flights last year, and in those 12 months, Aircell installed the Gogo service on over 600 commercial planes.

This is an amazing accomplishment, and to show how fast the growth is – the two million mark will be reached in January 2010. With over 100,000 new users each week, it is pretty obvious that the Gogo inflight service is highly popular.

Buy one get one
on AirTran

Gogo customers who purchase an inflight Internet session on AirTran get an early Christmas promo this Holiday season – after buying one session, you’ll get a coupon emailed for a free session.

The promo ends December 31st, and is applied to any Gogo flight pass of $12.95 or less. It is not valid on discounted or free sessions.

Air Canada begins WiFi trials

Starting today, Air Canada will begin a trial offering WiFi on select Toronto-Los Angeles and Montreal-Los Angeles flights. The service only works over the continental US, but with these long flights, that means it’ll be available for the majority of your trip.

The trial lasts till January 29th, and after that period, Air Canada will analyze customer feedback and determine how to proceed with a fleet wide rollout. Eventually, Aircell hopes to extend the reach of their network into Canada using the Canadian ground network licensee.

Free Wi-Fi tomorrow on Delta Airlines – for a good cause!

Tomorrow, October 31st, Delta Airlines and Gogo are offering free Wi-Fi on all their flights.During the sign-in procedure, simply use promotion code GOPINK.

As if that were not cool enough, Aircell (the company behind Gogo) will donate $1 for every free session that day (up to $10,000) to the Breast Cancer Research Foundation.

This is the fifth year Delta has supported breast cancer research with their Pink Plane. Last year, Delta raised half a million Dollars for the foundation through donations and pink product sales.

During the month of October, all Gogo proceeds from Wi-Fi sales on the Delta Pink plane will go to the Breast Cancer Research Foundation.

So, if you are flying a Wi-Fi equipped plane on Delta tomorrow, you’ll get free Internet access, and you’ll help support a great cause.

Enjoy free Gogo inflight internet on your next American Airlines flight

If you are lucky enough to be flying an American Airlines aircraft outfitted with the Gogo Inflight Internet service, then how about trying it out for free?

The service is live on the entire AA 767-200 fleet, select MD80’s and is slowly being rolled out to their 737 fleet.

To get online for free, simply connect your laptop, PDA, smartphone or other compatible Wi-Fi device to the Gogo signal. Once you have signed up for the service, use promo code AATRYGOGO in the payment field.

Once online, don’t forget to check out the latest news from your favorite travel blog, or to follow what we’ve got to say on Twitter!

For more information on the AA inflight Internet service, or this promotion, head on over to the AA Wi-Fi on board information site.