Microsoft has collaborated with the travel technology company Travelport before. The two giants of their respective industries teamed up to create the pricing system that was first used on Expedia and is now used by all of Travelport’s clients. Think Microsoft’s profit power has been impressive for the past couple of decades? What about Travelport? The company flies below the radar in terms of brand recognition, but their searching and processing services are used by more than 63,000 travel agencies per day.
A new deal inked by Microsoft and Travelport would expand the alliance. The two giants would work on a comprehensive set of tools and services for travelers, travel agencies and internet ticket booking sites. Theoretically, at this point anyway, the development of better price searching technology could lead to lower travel costs for travelers and more chances for profit from travel agencies.
Microsoft exec Geoff Cairns had big things to sat about the relationship with Travelport:
“In bringing together Microsoft’s rich, interactive technologies with Travelport’s deep marketplace of travel content and informed choice, we are creating a completely innovative solution for the travel industry. This will improve the traveller experience with a new level of personalization and change how suppliers, TMCs, and OTAs reach travellers.” Too good to be true? Time will tell.