Literally everywhere you look, from the media to public transportation to city sidewalks, you will find companies heavily advertising. Apparently, no place is safe from billboards, not even air traffic control towers.
Yes, you read that right. In Medford, Oregon, Jaunted reports that the city council has just approved 25×25 foot signs that will be added to every side of the air traffic control tower. The tower itself is about 100 feet tall, so the enormous ads should be quite a sight to see. But, I guess that’s the point.
The reasoning behind this new advertising plan is to raise enough money to counteract some airport costs, for example, landing fees, that could help make the airport more desirable to new airlines and flight routes. Right now, officials are projecting that the ads will bring in an extra $3,000 per month.
While the Medford, Oregon, airport is the only one that we’ve heard of implementing this new advertising plan, we’re wondering if this will become the norm at airports. Of course, making extra money is nice. However, it would be nice if some structures retained their actual purpose, like keeping passengers safe, instead of becoming gigantic advertisements.
What are your thoughts on this new form of advertising?