When the U.S. State Department decided foreigners needed a friendly welcome upon entering the country, they turned to Disney. Disney has long been active in lobbying efforts for more welcoming treatment of foreign visitors, and has expressed concern about the USA’s declining share of international travelers. The company produced the video free of charge.
The short film is a montage of still scenes of the “American life.” Naturally it’s warm and fuzzy. There’s no dialogue, just smiling people repeating the word “welcome.” USA Today also reports that “viewers will see dramatic images of American icons like the Statue of Liberty and the Las Vegas Strip. They’ll also see ordinary cities and farms as well as sweeping outdoor vistas. The video has no shots of Disney property.”
You can view a clip of the video here, or visit some 219 consular offices or airports with customs facilities.