Bad marketing: don’t use a horse to advertise a butcher shop

I spotted this butcher shop sign near my new home in Santander in northern Spain. What’s wrong with this picture? Yeah, the “Equine butcher shop” is using a horse to advertise its product!

Now I’m going to give this hardworking small business owner the benefit of the doubt and assume horse was never sold at his shop. I can’t say for sure, though, since the place went out of business before I arrived. I wonder why?

Want to see more embarrassing adverts? Check out this Facebook page dedicated to bad marketing.

I’m curious, has anyone out there actually eaten horse? What does it taste like?