Designing the ideal boarding pass

by Grant Martin on

Underwhelmed by your boarding pass? You’re not the only one. That clustermess of bar codes, letters and numbers has enough discombobulating components to make your head spin, usually in the critical four seconds when you’re putting your belt back on after security and NEED to know where your gate is.

Tyler Thompson over at Squarespace realized this, and in a brief bout of creative design genius proffered a few alternatives to the everyday, sad boarding pass of today’s airlines.

You can check them all out at passfail.squarespace.com, where commenters have taken on the initiative to post a wide spectrum of redesigned passes on their own.

How hard would this be to implement in real life? As Virgin America has shown it’s not too difficult to inject a little bit of punch into your card stock, but Thompson’s designs may be a reach. Color isn’t easy or cost effective to print (for the negative details) and legacy airlines have a hard time making “drastic decisions” like changing their boarding passes.

Still, it’s an effective way to pointing out the lazy, boring design in the current state-of-the-art and the designs are magnificent. Perhaps when Gadling Air takes off we’ll borrow a few.

Virgin America considers new boarding: baggage-free passengers first

by Alison Brick on

It happened to me the other day. I had my plane ticket in hand and stepped aboard the soon-to-depart airplane, but couldn’t sit down. Why? Because of the 15 people in front of me who needed to find spots in overhead bins for their carry-on suitcases.

We all know that the boarding process has slowed down because of baggage fees. More people are opting to stow their suitcases as carry-ons rather than check them.

Virgin America is testing a way that might speed up the entire process.

It would mean that anybody without carry-ons would board first. Then, everybody with carry-ons would board second.

I think it’s brilliant. Fewer people would be in the aisles, meaning that the folks with bags might be able to find overhead space more easily. And hey, fewer people would be annoyed. It has the potential to work, and I’m glad to see that an airline has the foresight to consider it as an alternative to the norm.

That said, I might personally choose to stall, if given the choice. I usually prefer to be one of the last people on the plane (I’d rather spend my time standing in the airport than sitting on the plane). If others rationalized the delayed boarding in the same way, would that just negate all of the positive aspects of this new system?

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Southwest Airlines offers early boarding for $10

by Grant Martin on

Nobody likes being the last person to board an airplane. In addition to zero overhead bin space that’s left over, it’s inevitable that the only seat left on the aircraft is in the back next to the lav between two enormous, smelly, sleeping wrestlers.

Traditional airlines get around this by assigning seats at ticketing (and often separating select seats out for elites,) but Southwest Airlines has always had an “open seat” policy. That is, you board roughly in zones and pick whichever seat you want when you get onto the plane. Kind of like a bus. Depending on when you check in and a few other factors, you’re allowed to stand in a certain part of the line.

It’s a very democratic way of boarding, with a wide range of supporters and opponents.

If you’d really like the chance to pick your seat (or pick your seatmates,) however, you can now do it in a new way. For an extra ten bucks, Southwest will give you the opportunity to board early, freely stow your bags and grin at all of the other passengers as they struggle to find space for themselves.

With EarlyBird boarding, you’ll board with Rapid Rewards A List and Business Select customers.

You can read more about EarlyBird checkin at Southwest’s site. Now the real question is: would you pay $10 to board early?
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An open letter to US Airways

by Mike Barish on

I just got back from spending a week visiting a friend in Puerto Rico. Considering I am tan, well-rested and had perfect weather, I guess it was a successful trip. But it was almost derailed from the very beginning when US Airways lost my luggage.

You see, I was forced to check my luggage because the overhead compartments were full. When I asked the US Airways representative why people in our seating “zone” had to check our bags and not others who boarded first, he simply said, “next time book a seat in the back of the plane.” Now seems to be the right time to point out that I was seated in row 22 of a 30 row plan yet was in Zone 6 out of 7. Logic, thy name is not US Airways.

Well, the attendant quickly scribbled my flight info on the luggage ticket. And by quickly I mean sloppily. How sloppy? His SJU (San Juan, Puerto Rico) ended up looking like SJO (Juan Santamaría International, Costa Rica). Woops! Of course, no one knew where my bag was for days. Which meant that I spent New Year’s Eve in clothes purchased in San Juan and several days in a pretty ornery mood. Ultimately, my bag was found and returned and I am happy to report that I encountered several wonderfully helpful US Airways staff members along the way.

What follows is an open letter to US Airways (rest assured it has also been emailed, faxed and mailed to their Customer Relations department). I made sure to praise those who helped me. It’s only fair.

US Airways Customer Relations,

I am writing to express my great frustration and disappointment. On December 30, 2008, I departed LaGuardia airport en route to San Juan, Puerto Rico with a stop in Charlotte, NC (Flight 899 with a transfer to Flight 1568).

I attempted to board the plane at LaGuardia when my zone was called (Zone 6). At this time, I was told that the overhead compartments were full and that I would need to check my carry-on bag. When I asked the US Airways representative why people in our zone were essentially being penalized, he simply told me, “next time book a seat in the back of the plane.” However, I was in row 22 of a 30 row plane. Yet, I was in Zone 6 out of 7. Why was a seat in the last third of the plane included in Zone 6? And such a dismissive and smug response from a member of your staff is disrespectful.

I reluctantly gave up my carry-on bag to the attendant. However, because of his sloppy handwriting, my bag was sent to Costa Rica (SJO) instead of San Juan (SJU). I did not learn this for several days. In that time, I was in Puerto Rico for New Year’s with absolutely no clothing and no idea where my luggage was and if it would ever be recovered.

I made several calls to your toll-free number and found your customer service representatives to be uninformed and dismissive. My bag could not be tracked or accounted for.

Thankfully, I can say that your on-site luggage services staff in Charlotte and San Juan are professional, courteous and honest. David in Charlotte searched diligently for my bag and had the idea to check Costa Rica. He went so far as to call me back twice to assure me that he was still working on my case. Sheila in San Juan was fantastic. She called me repeatedly and even had the delivery service bring my bag to me before their scheduled deliveries. She later called me again to confirm that I had received the bag. I wish that your corporate office staff were as friendly and helpful as your airport staff.

It is absolutely unacceptable that A) my seat was in Zone 6 for boarding since it was in the back third of the plane, B) a member of your staff would give me such a dismissive explanation as to why I had to check my luggage, C) the haste and sloppiness of one of your employees would result in my luggage going to an entirely different country for several days, and D) your corporate staff is as ineffective as they are.

You should be ashamed of a situation like this. I certainly have no intention of utilizing your airline in the future. My disappointment is tempered only by the kindness of your airport staff, who showed that a little patience and humanity can go a long way.

Overall, however, your airline’s service was an embarrassment.

Sincerely,
Michael Barish

The future at the airport involves your phone, fingers and eyes

by Scott Carmichael on

The year is 2016, you wake on time and make your way to the airport in your battery powered car. At the UnitedDeltaContinental airlines desk you wave your phone in front of the check-in kiosk and a green light indicates that you are cleared to proceed to the security checkpoint.

At the checkpoint, an agent waves his rfid reader tag in front of the wallet in your pocket, and you stick your hand in a biometric ID reader. The agent stares at a hidden display for a few seconds and allows you to walk through the full body scanner. As you pass through the device, you think back to the days when you had to place your bags on that stupid conveyor belt, and how it always delayed getting to the gate on time.

At the gate, you connect your iPhone 5G with the gate information system, and you instantly receive a message about your upgrade request, sadly you’ll be stuck in coach again for this flight.

Boarding is delayed 20 minutes, once it begins, your phone begins to vibrate that your boarding group is allowed to get on the plane. At the gate, you stare into the airline iris scanner, and the gate attendant allows you to board.

A lot of what I just wrote sounds very much like science fiction, but the idea behind it is based upon developments being made in the world of aviation technology. Airlines and airports have long been very outdated places, and innovation meant investing in new equipment, which is something airlines hate doing.
Mobile boarding passes

The “swipe to board” mobile phone boarding pass may not be here just yet, but the foundations for this kind of technology are already in place. Our very own Grant Martin was one of the first people to post a real life review of using an iPhone instead of a paper boarding pass, and wrote about his experiences here.

The idea of using your phone as a boarding pass is nothing new, but now more and more phones are being sold with large high-resolution displays, airlines are beginning trials that will allow you a true paper-free experience. There are even some phones out there with the ability to “swipe and read”, like a system being offered on some Nokia phones called “Near Field Communications“

My prediction? We’ll be seeing more airlines introduce trials of mobile phone boarding passes in 2009, and by 2011 all airlines will have the equipment in place to let you board using a bar code image on your phone display.

TSA/immigration biometric ID readers

In an ideal world (in the minds of the Department of Homeland Security), we’ll all be fingerprinted, and will have our personal information stored in a massive government database.

The first steps are already being taken at the immigration checkpoint where visitors to the country are fingerprinted. The next step beings early next year, when US Permanent Residents get fingerprinted when they return to the US.

As the fingerprint database begins to grow, it probably won’t be too long until someone floats the idea (again) of a national ID with fingerprint information.

Some airports already have government backed biometric systems in place; Amsterdam Schiphol introduced the Privium system back in 2001 and London airports have been offering passengers the ability to bypass the immigration desk with their IRIS system since 2006.

The US “INSPASS” biometric immigration system was in place as early as 1993, but was abandoned in 2002. The foundations of INSPASS are now being used for border crossings between the US and Canada in the NEXUS system.

My prediction? A nationwide US biometric database won’t happen for at least 10 more years. Privacy is something far too important to allow technology to intervene with, especially when the government has a poor track record of implementing these new projects. I do forsee larger projects by the private sector allowing travelers to pass the checkpoint faster. Clear already does biometric authentication at the airport, but only at a limited number of cities.

Security checkpoint full body scanners

The full body scanner is not new, but it is needless to say that the concept of a full body x-ray doesn’t sit too well with many people. The scanners are currently being tested at 10 different US airports, but the trial only involves offering the scanner as an alternative to a pat down in a secondary security search.

The obvious question is whether the scanner can see “everything”, and the answer is yes – the full body scanner will see all your “parts”, the TSA tries to alleviate passenger concerns by moving the screener away from the machine, hidden away in a dark room. Your face is also blurred on the display, so there is no risk of TSA agents pointing at you while giggling like little school girls.

Sadly, the truth is that the full body scanner is probably here to stay, and will eventually become the way all passengers are scanned at the airport. There is no denying that the ability to see right through you and your clothes is the most effective way to scan for weapons or other unwanted items at the airport. Whether this technology will also involve you walking through with your bags is just a matter of time.

My prediction? By 2012 we’ll have full body scanners at some of the major airports in the country, and by 2015 all airports will be scanning passengers with these devices.

Gate technology improvements

A large number of passengers at the airport already walk around with a Bluetooth enabled phone in their pocket, so when you mix that technology with tracking software, you end up with something that can tell where you are, or more importantly where you are when you should be at the gate getting on your flight.

Copenhagen airport has a system in place that uses this technology to track passengers who voluntarily participate in the program.

Imagine a world where the airport announcement doesn’t just ask Mr.Jones to proceed to gate 12, but also tells him to get the hell out of the duty free store and run, because it is a 9 minute walk from where he currently is.

My prediction? Within the next couple of years, we’ll see a true “real time” boarding announcement system that can communicate with your mobile phone. It may be as simple as an email telling you to hurry up, but I have no doubts that airlines will do everything they can to speed up the boarding process, and try to get a better idea of where passengers are when they should be at the gate.