Cities often serve as a mecca for fashion trends. From New York City
, fashion knows no limits when it comes cat-walking down the boulevard. Each new season boasts a new must-have fabric, cut or hemline, but there’s more to fashion than what you wear. While most bank accounts can’t justify the $1,000 gladiator sandals or an Alexander McQueen ostrich feather dress (starting price at around $10,000), many travelers will make a case for spending money on vacations. Thankfully, as more fashion designers are expanding their brands and offerings, the travel industry is reaping the rewards.
The Armani Hotel, built inside the world’s tallest building, gives new meaning to the term ‘high-fashion’. Italian designer Giorgio Armani dug deep into the fashion treasure trove for its new hotel in Dubai’s Burj Khalifa and created an experience fit for a fashion icon and his followers. In addition to the eight on-site restaurants, the hotel features an exclusive Armani boutique, an Armani Dolci (candy shop) and an Armani Fiori (flower shop). The hotel also houses the world’s highest mosque, and swimming pool and spa. The 160 rooms in the Armani Hotel Dubai are designed in earth tones and accented in creme colors.
A glimpse at the hotel’s website offers descriptions of the various rooms:
Armani classic: The classic rooms are 70 square meter-bedrooms (approximately 753 square feet) in the center of the tower.
Armani executive: Located on levels 5 and 6 of Burj Khalifa, the rooms are slightly bigger at 85 square meters (914 square feet) and offers views of The Dubai Fountain.
Armani signature: Personally designed by Giorgio Armani, these suites are a spacious 235 square meters (2,529 square feet) and are located on Levels 38 and 39.Armani suites: Located across all floors, Armani Suites range from 70 to 95 square meters (approximately 700- to 1000-square feet) and are located across all the tower wings.
Armani studio: The bedrooms are 45 square meters (484 square feet) located on all floors and next to the elevators.
Armani premier: Located on all floors, the Armani Premiere rooms cover 95 square meter and are designed by Giorgio Armani.
Armani ambassador: These capacious suites, located on levels 5 and 6, are 150 square meters (approximately 1,600 square feet).
Armani Dubai suite: The Armani Dubai Suite is one of its kind with 390 square meters (over 4,000 square feet) of space and elegance and designed by Giorgio Armani.
In a press release at the grand unveiling yesterday Armani said, “Yesterday when I arrived and saw the hotel, I felt really emotional… After five years of working on this project, I finally saw how it all came to life. Working with me is not always easy, I think everyone here would agree because my standards are very high.”
The hotel is a collaboration between Armani and Emaar Properties, but it’s not the last we’ll see of the Armani hotels. Milan, Marrakesh, Paris, New York City, Tokyo and Shanghai are also on the hotel horizon.
So, what’s all this fashion cost? Certainly more than a pair of shoes, but less than a designer dress.
A standard room in the hotel starts at around 4,000 dirhams ($1,089 USD) a night, while the suites ring in around 40,000 dirhams (approximately $10,000 USD). A table at the the hotel’s Prive lounge and nightclub, which is home to the world’s largest LCD screen, will cost at least 3,000 dirhams (approximately $800 USD).
Is it worth it? I’d bet my gladiators on it.