It’s not just a beverage, it’s an experience. That’s the word from Universal Orlando Resort, which said today that the company has sold 1 million Butterbeers in its Wizarding World of Harry Potter.
The creamy-smooth concoction is a favorite drink in the Harry Potter books and movies, and it’s also a favorite at the theme park, where guests will wait in ride-sized lines to buy a cup. Last year, a fourth location selling the drink was added to the theme park to alleviate some of the lines.
There’s no alcohol in Butterbeer. It’s a sweet drink, which Universal says tastes of shortbread and butterscotch. I liken it to a cream soda. You can get both cold and frozen versions at Universal’s Islands of Adventure theme park where the Wizarding World is located.
There are lots of do-it-yourself Butterbeer recipes out there online, but Universal’s is secret. In fact, the company says it has put special security procedures in place to keep it that way.
To celebrate the 1 millionth Butterbeer, Universal passed out 1,000 free ones on the streets of the Wizarding World.