Cruise Lines Flee Europe, Blame High Airfare, Again

by Chris Owen on

North American cruise lines really want to be friends with travelers from Europe. A number of times, various cruise lines have scheduled their largest deployment ever to Europe, only to pull back later when demand for their services was less than anticipated. Looking ahead to 2014, that trend looks to be continuing as major North American cruise brands cut back on European deployment. But there is more to this story than simply cutting back the number of ships in Europe, because the price of airfare for North Americans to fly across the pond is prohibitive.

Europe Out, Asia In?
Carnival Cruise Lines announced that it will leave the entire Europe cruise market behind in 2014, blaming the high cost of airfare to the region for its addition to an industry-wide exodus. Carnival will move Carnival Legend to Australia and leave the rest of its fleet in North America. Frankly, Carnival’s European deployment was mostly Mediterranean sailing and mostly in the summer as the line rolled out new ships Carnival Magic, Carnival Breeze and Carnival Sunshine. Those ships were going to be over there anyway because that’s where the shipyard is that built them. I always viewed Carnival’s European deployment as more of a deployment of convenience.

As a bit of a hint as to where Carnival may be headed, Carnival the corporation (which owns Carnival Cruise Lines, Princess Cruises, Holland America Line and others) has officially launched its regional office in Singapore. That move signals a rock solid step towards developing these markets.

Tweaking A Good Thing
Princess Cruises is not entirely abandoning Europe. They will move Pacific and Crown Princess to Alaska in 2014, leaving five ships in Europe. This is where Princess’ long history of being destination focused is paying off for the line of the Love Boat. Princess has garnered a reputation for sailing around the world, to some of the most exotic destinations on the planet.Princess mixes it up every year to keep things interesting; they have drawn on experience from their many long-serving employees at various stops along the way. This year, Princess is featuring reduced-pricing airfare to offset objections by cruise travelers over the perceived high-cost of flying.

Royal Caribbean plans on sending eight ships to Europe next year, including sailing giant Oasis of the Seas to sail three times out of Barcelona while the ship is over there for some routine maintenance. That’s down from nine ships sailing European waters this year and 12 ships in 2013.

This year, families with children 12 and under who book a 2013 Royal Caribbean Europe cruise aboard Navigator of the Seas, Brilliance of the Seas or Serenade of the Seas can enjoy free shore excursion tours for children when two adults in their stateroom purchase the same tour during May 2013.

Unlike Carnival Cruise Lines, a North American brand that has their trademark FunShip experience producing a fabulous cruise vacation like clockwork, Royal Caribbean is a truly international brand. Sending nine ships to Europe says one of two things, maybe more:

  1. They have been at it long enough that they figured out which ships are the right size to make money in Europe.
  2. Royal Caribbean just really has their act together and has the ability to sail around the world, all the time, year after year.

Oh, should I have sailed in Europe last year then?
This is not the first time North American cruise lines have pulled back on plans to offer what they do for European cruise travelers. Cruise lines were looking for more profitable waters to sail in when the economic depression occurred several years ago. Boasting their “biggest European deployment ever,” cruise lines were quick to turn back when Europe sailings did not fill up as they had anticipated.

The good part of all this is that cruise lines have the ability to move their mobile assets (floating hotels) to different parts of the world when economic issues, safety concerns or other reasons say repositioning is a good idea. Hotels that do not float cannot really do that.

Thinking about a European/Mediterranean cruise vacation? Now would be a good time to either go or begin planning. North American cruise lines want to sail there, but they need passengers to do that.

Fitness A Popular Travel Option Says Survey, Cruise Lines

by Chris Owen on

Fitness centers have been a standard amenity at hotels, resorts and on cruise ships for quite some time. Used or not, those facilities boast some of the latest equipment along with programs designed to maintain physical fitness on the road. Results of a new survey suggest a growing variety of reasons to work out while traveling, something cruise lines know all too well.

“Among those that exercise on vacation, 31% say their primary motivation is to maintain their fitness regimen,” says Travel Daily News reporting results of a TripAdvisor survey of 1,400 travelers. “A further 28% do so in order to avoid gaining weight, while the third most popular reason for exercising on holiday is to capitalize on having more free time to work out (14%).”

That’s no news to cruise lines that remain focused on adding healthy travel and fitness options. In an ongoing effort to move away from endless buffets where lifting a fork might be the only exercise their passengers engage in, things are changing. It’s those last two reasons, “avoiding weight gain” and “using free time,” that have cruise lines scrambling to add the latest features to ships.Carnival Breeze, the latest ship from Carnival Cruise Lines, features a SportSquare Sky Fitness Center with two ropes courses, a multi-purpose sports court for basketball, volleyball and soccer, a two-level mini-golf course, in addition to all the latest fitness equipment.

Passengers on Royal Caribbean’s Oasis of the Seas and Allure of the Seas can jog their morning mile against 360-degree ocean views from the ship’s Sport Deck running track. The line’s fleet-wide Vitality at Sea Spa and Fitness neighborhood supports a healthy lifestyle, combining the latest in aesthetic skin treatments, traditional spa services and workout programs. Last year, Royal Caribbean invited guests to participate in the line’s first “Royal 5K St Maarten run,” now an annual event.

Under construction now for a June 2013 debut, Princess Cruises latest ship, Royal Princess will have features that directly reflect an increased interest in fitness by cruise passengers.

“Many of our passengers are very active on vacation,” said Jan Swartz, executive vice president for Princess Cruises. “These new facilities will offer them state-of-the-art equipment and cutting-edge classes to keep up – or even step up – their fitness routines at sea.”

To make that happen, Princess Cruises is adding a private aerobics studio that will host a selection of fitness classes, including TRX Suspension Training, MyRide indoor cycling, a Body Sculpt Boot Camp and Chi Ball Yoga.

Like other lines, Princess is also adding a top-deck sports court called Princess Sports Central, offering a collection of court games, lawn activities (they will have grass growing there), basketball, tennis, volleyball, badminton and a batting cage. Golfers will find a driving range facility, and a simulated laser shooting range offers a new onboard activity.

“While most Americans will spend at least some of their vacation relaxing, many now balance their fun with fitness, as TripAdvisor’s survey shows that a significant number of travelers also prioritize personal health on their trips,” said Brooke Ferencsik, director of communications at TripAdvisor.

Responding to the call, fitness experts are focusing on short, easy workouts designed with the traveler in mind, with or without fitness facilities available like this TRX suspension trainer that fits in a suitcase and provides a total-body workout:




[Photo: Princess Cruises]