For last second fares, watch for United’s Twares

by Grant Martin on

As the social media monstrosity known as Twitter continues to grow by the nanosecond (did you know that the Whole Foods in Evanston, IL is now on Twitter?), more and more companies in the travel industry are now taking advantage of their followers to lure in new sales.

Sure it’s just another marketing technique, but where travel consumers and producers can really benefit is in the wholesaling of last minute capacity.

In United Airline’s case, the product is called a Tware. We first covered these Twitter Fares around this time last year, and since its inception the concept has really taken off.

In a nutshell, here’s how Tware’s work: Airline capacity managers identify a group of routes that are significantly undersold over a period of time, say, all flights from the US to Australia over the course of June. Knowing that there’s a low probability of all of those seats being sold at the current market prices, the capacity managers block off a bucket full of seats on select flights, heavily discount the fares and call the folks at the Twitter desk.

At the count of three, cheap seats open up and an advertisement goes on Twitter announcing that “A Tware to Australia!” has started. 70,000 highly focused, highly motivated followers suddenly tune in, everyone starts booking and the seats sell like hotcakes.

In the end, United makes some cash, when they formerly would have been flying empty seats and a few passengers get a great deal on tickets. Oh, and United gets a ton of free PR.

The only catch? Since the airline is clearing out empty seats most Twares are for travel within the next month or two. But if you’re flexible, adventurous and have a few extra dollars the formula is perfect for a quick jaunt to paradise.

You can follow @unitedairlines to tune into upcoming Twares. Be forewarned that most Twares only last a few hours, so have your credit card and calendar ready!

[Image credit, Pylon757]

Fly to New Zealand and back this month for only $480

by Grant Martin on

Got some free time later this month? Air New Zealand just put a giant swath of seats on sale for travel between California and New Zealand. Round trip, the entire journey only costs $399 with tax, or just about $490 all in. That’s less expensive than half of the transcontinental US flights and than all of the flights to the EU this spring.

In short, it’s a fantastic deal, and combined with the strong dollar (against the NZ dollar) and Air New Zealand’s superior transpacific service, this is a once in a lifetime experience.

If you’re interested in booking tickets, check out Air New Zealand’s website for more details. Tickets need to be purchased by day’s end Friday, May 14, 2010 for travel between May 21 and May 30.

And if you’re looking for inspiration to make your journey, check out Gadling’s series In the Corner of the World where we road trip from the tip of the north island through the heart and soul of New Zealand in a two-week-long fiesta of adventure, excitement and wide angle photos.

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Are Delta Skymiles worth anything any more?

by Grant Martin on

The ire of Delta Skymiles members continues to grow stronger and more vocal.

To summarize, many loyal Delta passengers are miffed at the recent poor value of the airline’s frequent flyer miles, or Skymiles. It’s true that on the surface the airline claims to offer mileage redemptions for the same price as their competitors — but when one actually goes to search for available tickets, those cheap seats are almost nowhere to be found.

The Cranky Flier sums up the problems pretty well over at his blog, where he simply states:

One thing I’ve found… is that Delta SkyMiles are really not easy to burn and when you do, they end up costing a lot more than on other airlines in terms of miles and dollars. As a loyalty program, SkyMiles is hard for me to love as a non-elite.

One can see from the rocking comment section beneath the post that there is unanimous agreement from the ranks. Want more insight? Head over to the Delta thread on Flyertalk where frustrated passengers have been venting for months.

For Delta’s part they acknowledge the difficulties with their award calendar but don’t seem really interested in finding immediate solutions. Blaming IT integration issues, they hope to have things ironed out by summer.

And until then? Diversify your mileage portfolio.

RELATED: Where did all the bargain fares to Europe go?

Flying on American? Use this 10% off code

by Grant Martin on

If you’ve been recently suffering from the aforementioned high airfares that George highlighted this morning, this should provide some solace. American Airlines is giving away free 10% off coupon codes at Century in the Making.

By voting on four of the best football moments in the last century, each visitor to the site (with a unique email address) earns a code with which they can discount future travel. Votes can be cast four times over the duration of the promo, once per each category (High School, College, Special, Professional.)

Not a fan of football? Simply pick four random choices and press vote — the 10% code will still be sent to your email address.

The discount may be used for ticket purchases made between March 1, 2010, and May 31, 2010, for travel between March 1, 2010, and May 31, 2010.

Airline buys competitor’s cheap seats so you can’t

by Grant Martin on

You have to hand it to Climber Sterling, a Danish low cost carrier. When they found out that their competitor, Norwegian Air Shuttle was launching a massive fare sale, instead of letting consumers go out and buy the dirt cheap tickets they scooped them all up. Using a series of fake names and a lot of keyboard stokes, the airline was able to purchase over 650 seats, successfully preventing hundreds of travelers from getting in on the deal and in all probability, sending some business back to Sterling.

It’s a clever trick, but highly noncompetitive and kind of low, and the airline’s CEO officially apologized to its competitor, saying that the employees acted independent of the company’s knowledge. It’s worth noting that two of the airline’s board members were also in on the operation, so one wonders how sincere that apology was.

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