Cruise line give-away promotes creativity, green awareness…in kids

by Chris Owen on

While cruise lines offering the really cool prize of a free cruise to non-profits for raffles, give-aways and contests is nothing new, one caught our attention as something special.

In their “Treasures of the Texas Coast” Children’s Art Contest, kids are encouraged to learn more about the Texas coast and express what they have learned through their art in the 15Th annual Adopt-A-Beach competition.

“Trashing Texas Beaches isn’t cool” is the official Adopt-A-Beach slogan that must be incorporated into artwork, entries can not be computer-generated but with few exceptions, children are free to creatively use just about any medium.

The grand prize winner and their teacher receive two round-trip coach-class tickets from Continental Airlines to any Continental destination in the 48 contiguous United States, one 7-night Caribbean cruise from Royal Caribbean Cruise Lines departing out of Galveston, Miami, or Ft. Lauderdale and a class party.

We hope the New Year brings more stories of cruise lines involved with environmental awareness with programs and contests just like this one.

For information and contest guidelines, call 877-892-6278 or visit www.texasadoptabeach.org.

Flickr photo by Corey Leopold

Cruise industry sails into social waters

by Chris Owen on

Not all that long ago major cruise lines, like many other industries, did not have much time for social media. They gave Facebook, Twitter, bloggers and other social platforms half a look then settled back into their comfy traditional marketing chairs, content with business as usual.

They didn’t get it.

Lately though, the tide has turned and cruise lines are getting on board for what looks to be a wild ride.

Today we see major campaigns aimed at engaging us in a conversation. This is the stuff that brought terror into the hearts of cruise line executives not all that long ago. They did not understand what to do with social media.

Today we see lines like Carnival Cruise Lines diving in head first on several fronts. That’s important because Carnival Corp, parent of Carnival Cruise Lines (@CarnivalCruise) and many others including Princess Cruises (@PrincessCruises) and Holland America Line (@HalCruises) often sets the pace other lines will follow in all sorts of stuff.

Most recently, Gadling told you about Carnival sailing to Times Square for New Years Eve where the line will drop a ton of confetti on the crowd at midnight. Carnival will cross the line into social engagement in a big way that night. Much of that confetti will come from visitors to New York’s Times Square who stopped by the line’s “wishing wall”. There, they will hand-write their hopes and dreams for 2011 on red, white and blue slips of paper to be included in the drop on to party-goers at Midnight. It doesn’t get a whole lot more engaging than that.

But that event is just the most recent social effort by Carnival. The line’s senior cruise director John Heald has a popular long-running blog, the company’s twitter handle (@CCLSupport) answers questions issues swiftly and the line’s website promotes more interactivity than ever before.

Carnival gets it.

They are not the only ones either. Princess Cruises has thoughtfully entered the social arena with their Twitter #FollowMeAtSea trips where travel bloggers and writers were invited along for an actual cruise to write and blog about. They shared their experiences with loyal followers on Twitter and Facebook, bringing them along for the ride. I was on the last one, a 12-day cruise tour through Alaska in June.

On that Twitter press trip, Princess defined just how globally penetrating active social engagement can be for cruise lines.

Along for the ride were a wide, diverse variety of bloggers and photographers from around the planet including Emmy award-winning JD Andrews (@earthXplorer), funny-man Rick Griffin (@MidLifeRoadTrip), Canadian adventure-couple Debra Corbeil and Dave Bouskill (@theplanetd) and Gadling’s Catherine Bodry. Homespun mid-westerner Beth Blair (@BethBlair) was there alongside Germany’s Emlyn Boecher from international travel icon @Traveldudes and Liz Wright (@Travelogged) along with luxury travel expert Carrie Finley-Bajak (@Cruisebuzz) to round out the group.

Communicating with followers from all corners of the world, Princess began a conversation that continues today and has expanded to include more than simply promoting the line’s products, raising awareness on global topics like environmental concerns down to micro-interests like dog sled racing.

Princess gets it. Industry-wide, it’s an evolving effort as cruise lines work on opening and maintaining an ongoing conversation with us.

Royal Caribbean tried and failed on Twitter by posting last-minute discount pricing without the engagement factor. The whole idea of using social media outlets as just another place to paste advertising has not been well-received by a public looking for transparency and engagement. Still, Royal Caribbean is evolving too with old-school efforts like giving away a free cruise to the audience on Oprah’s My Favorite Things while working a very active Facebook page and a popular Presidents Blog where President and CEO Adam Goldstein posts regularly.

In the lead for executive participation though is Norwegian Cruise lines with Executive Vice-President Andy Stuart (@NCLAndy) the first and only cruise line executive on Twitter. The line successfully integrated the launch of new mega-ship Norwegian Epic in a very social way by inviting along an A-list of cruise and travel bloggers like Vegas red-carpet brother team Bill Cody (@VegasBill) and Chris Rauschnot (@24K) along with TV’s Stewart Chiron (@CruiseGuy) and Radio’s Doug Parker and Matt Bassford (@CruiseRadio). Like Royal Caribbean, Norwegian has not turned its back on traditional media either though as President and CEO Kevin Sheehan takes to the airwaves this week on an episode of CBS’s reality show Undercover Boss.

Look for more social efforts by cruise lines in the near future too as more lines “get it”, realize the benefits of engaging existing and would-be passengers and move forward into social arenas. It should be a wild ride.

Flickr photo by Port of San Diego

No, not every city can be a cruise port

by Chris Owen on

It seems every large coastal city wants to be a cruise port, either as a place to visit or to be a home port where a ship operates from, and for good reason. Cruise ships can bring a lot of tourists and their dollars when they visit. At a time when local economies are recovering at best there is a lot of interest but not a lot of realistic expectations.

“The reality is they have as much chance to get a cruise ship to visit as they do in luring the Lakers from Los Angeles” says cruise industry expert Stewart Chiron CEO, CruiseGuy.com speaking of a feasibility study done by Brownsville, Texas. “These results are based on the cow jumping over the moon, planets aligning and may also require peace on earth!” he added.

Savanna, Georgia also did a study that returned “better than expected” results with big numbers like up to 350,000 visitors by 2020 and a potential industry of $100 million a year reports the Savannah Morning News.

Not so fast says Chiron, cautioning leaders to be realistic. “I think Savannah is a wonderful city and know it would make a wonderful option, but there needs to be more than desire and their reasoning is way off.”

Cruise lines move cautiously when choosing ports, opting for those that can serve the most potential passengers and produce the best financial results. While the allure of a cruise port may be the stuff tourism dreams are made of, Chiron concludes the big question is “Where will the cruise lines be able to reap the highest yields?” adding “This ultimately may delay Savannah’s heartfelt desires.”

Flickr photo by taberandrew

Feds threaten: cruise line pollution must stop

by Chris Owen on

New emission rules for cruise ships and other large vessels are set to go into effect in late 2013.

A United Nations plan to control emissions from ships sailing within 200 nautical miles of the U.S. and Canadian coasts initially excluded the U.S, Virgin Islands and Puerto Rico which pretty much left the Caribbean wide open for uncontrolled cruise line pollution.

Ships often use lower costing fuels with high sulphur levels outside of U.S. government jurisdiction, changing to cleaner fuels as they approach U.S. ports.

Under the plan, which would now include the U.S Virgin Islands and Puerto Rico, ships would be required to use cleaner fuel or install special pollution reducing equipment to reduce air pollution. The U.S. Environmental Protection Agency estimates that asthma and cancer-causing pollutants could be cut by about 90% in a decade.

Under the plan, which needs approval from the United Nations’ London-based International Maritime Organization, EPA officials could randomly show up at ports to inspect ships and enforcement will be tough. The penalties have not yet been established, but impounding ships has been suggested as one option, said Elias Rodriguez, an EPA spokesperson.

Flickr photo by lecates

Cruise ship hits whale off Alaska

by Kraig Becker on

For the third time in the past decade a Princess Cruises luxury ship has struck and killed a whale in the waters off the coast of Alaska. That latest incident occurred last Tuesday evening just south of Juneau, where the ship the Sapphire Princess apparently hit the creature, whose corpse was discovered attached to the hull on Wednesday morning. Last year, the same ship arrived in Vancouver following a routine voyage, with a fin whale stuck to its hull.

This current whale was an adult female humpback that measured more than 43 feet in length. Humpbacks are found in waters all over the world, but in the summer months they tend to feed in colder, polar waters. The species is an endangered one and the giant mammals are protected under U.S. law, with stiff fines levied against those who do them harm. It is unclear at this time whether or not Carnival Corp., the parent company of Princess Cruises, will face any fines for this latest incident. They paid out a settlement of $750,000 for a similar incident that occurred in 2001.

On Friday, investigators were still studying the whale’s carcass to determine the exact cause of death. They have not ruled out the possibility that the beast was already dead when the ship struck it, and that the Sapphire Princess played no role in killing it.

[Photo credit: D. Gordon E. Robertson via WikiMedia Commons]