How Can Airline Websites Improve?

I recently visited the mobile website for midwest-based Sun Country Airlines, where I could check a flight status, view schedules or check my itinerary. Basically everything except what I came to do: book a flight. The confusing, unattractive, user-unfriendly design of airline websites is a common complaint of travelers, and a problem that the designers at Fi (Fantasy Interactive) have attempted to solve.

Their mock website and accompanying video highlights high-quality images, visual details such as weather temperatures, street maps and city sights, and a seamless, all-in-one-screen experience from flight booking to seat selection to flight status. Their design makes the airline more than a transportation company. It makes them a travel authority, tour guide and most importantly, a source of inspiration.

This wasn’t the first attempt at an airline website overhaul. In 2009, user interface designer Dustin Curtis published an open letter to American Airlines on his website, along with his idea of a website redesign. This was followed up by an anonymous response from one of AA’s designers, who was then fired for his message to Mr. Curtis. Funny enough, his vision of a new AA.com is pretty similar to what the airline unveiled this year with their new logo, with large images, links to deals and news and an overall streamlined look.

For something completely different, check out Anna Kovecses’ minimalist and vaguely retro design for American, along with a user-generated blog community where you might leave travel tips for frequent flyer miles.Delta relaunched its site last year with features including a travel “wallet” to store receipts to make their site more “customized” to travelers. Swedish designer Erik Linden’s gorgeous layout for a new Lufthansa site can be found online, but a visit to the German airline’s official site shows the same old crowded page. JetBlue.com has been consistently appealing and easy to use, touting the “jetting” experience rather than just a seat. Travel industry news site Skift has a nifty slideshow comparing booking sites now and from their early days. (The major innovation seems to be images over hyperlinks and text.)

One thing many of these designs have in common is suggestion and inspiration. Airlines seem to assume that most of us go to their website with a firm destination in mind, burying their route map deep in a sub-menu for us to hunt down. Yet if we are to be loyal to one brand or try to use frequent flyer miles, a map of their flights is the first destination. My husband is trying to make “million miler” status with American, and tries to book with them as much as possible, maximizing the distance and number of miles. While I can search for destinations from JFK, and even sort my number of miles, it’s harder to figure out what international destinations (such as Seoul) are served from another departure city. Shouldn’t the goal be for the airline to be one you want to return to, rather than a site you quit using out of frustration?

What matters to you in using an airline’s booking site?

Sneaky And Insane International Air Fees To Avoid

Sure, no one likes to pay luggage fees. But $800 for an oversize bag? That’s the international air fee from Lufthansa for a checked bag that weighs in between 73 and 100 pounds. Over 62 inches? Those jumbo bags are $800 too. Lufthansa ranks at the top of the list for fees on international flights, but they are in no way the only airline standing by with sky-high fees.

“The flying experience has definitely changed over the last few years,” says Alicia Jao, Vice President of TravelNerd, a website dedicated to saving us money. Taking another look at fees charged by airlines, TraveNerd came up with some surprising numbers.

How about €70 ($91) for printing a boarding pass at the airport? That’s the fee at RyanAir, the discount airline that allows just one small carry-on bag. Want to bring a cello, guitar, violin or viola? RyanAir travelers can do that, if a seat for it has been reserved and the appropriate fare paid.”While some international carriers are still known for great customer service, there are numerous regional budget carriers that have strongly adopted the fee model,” says Jao.

A recent TravelNerd study found that international carriers commonly have baggage fees on international flights that are even higher than those on domestic flights. While individual airline fees vary, the study found that booking online is almost always less expensive than calling an airline to make a reservation.

Here are some other fees being charged right now by airlines for international flights from the TravelNerd study.

[Image courtesy TravelNerd]

Cockpit Chronicles: Know your Boeings

One of the first things any aviation enthusiast or pilot learns is how to tell one airplane from another. Usually, those of us aviation obsessed types pick this up as kids.

But a few frequent fliers, airline employees and maybe even some pilots may not be able to catch all the nuances that separate the various types of jets. We’ve broken down the differences between the various Boeings to make you a better spotter. So the next time you fly, see if you can spot the differences.

707: Let’s face it. If you see the 4-engine narrow body Boeing 707 flying around, it’s probably painted in Qantas colors and it’s owned by John Travolta. There aren’t many 707s still flying. There are, however, a number of military KC-135 tankers flying that supply fighters and transport aircraft with fuel. This airplane is a re-engined 707 that has been in use for decades.


Boeing 707

The 707 is somewhat easy to confuse with the Douglas DC-8 that’s still widely in use by freight operators. But the DC-8 has two scoops on the nose that drive a turbo compressor which pressurizes the airplane. The 707 also had a long pitot tube HF radio antenna mounted to the top of the vertical stabilizer.717: This is the oddball of the Boeing fleet. Inherited when Boeing purchased McDonnell Douglas, the 717 is essentially a re-engined MD-80. Unlike the MD-80, however, the 717 features a larger engine made by Rolls-Royce and the vertical stabilizer is squared off at the top, and especial toward back. Airtran (soon absorbed by Southwest) and Midwest are the two main operators of the 717 in the U.S. These are the only Boeings with two engines mounted at the rear.


Boeing 717

727: This is an easy one. The T-tail and three engines mounted at the rear of the airplane give it away. The only other non-Russian tri-engined airplanes are widebodies that don’t have the horizontal stabilizer mounted on the top.

FedEx and other cargo operators such as Amerijet still operate the 727. There were two types of 727s made, the -100 and the -200, with the more rare and shorter -100 featuring a slightly oval shaped number two engine inlet.


Boeing 727-200

737: Offered in the late ’60s as a more fuel efficient airplane than the 727 it is by far the most popular Boeing. This type has so many variants that we’ll use the engines, tail skids (or lack thereof) and over-wing exits to tell them all apart, starting with the…

737-100: Since only 30 -100s were built, and none are actually flying since 2005, we’ll go ahead and skip the slightly shorter 737 that was initially delivered to Lufthansa.

737-200: The easiest way to spot a 737-200 is to look at the engines. If they look like long and narrow tubes below the wing, then you know they’re the late ’60s to early ’80s 737 that many of us grew up with. They were also much louder on takeoff. Today a number of Central and South American countries still fly the 737-200. The airport in Caracas is filled with them, in fact.


Boeing 737-200

737-300, -400 and -500: These 737s, now called the ‘classic’ at Boeing, were easy to spot from the -200. The engines are much larger, and in many ways similar to the ‘New Generation’ engines on the most recent 737s. The easiest way to tell them apart, however, is the flatter lower cowling on the classic 737s. The -500 is the shortest, followed by the -300 and then the -400, which seats enough passengers to require two over-wing exits like the -800 and -900 below.


Boeing 737-400

737-600, -700, -800 and -900: The ‘next generation’ 737 as Boeing calls them, are the most popular 737s in the sky today. They’re much more fuel efficient than their predecessors, and most are now fitted with winglets that increase their efficiency a further 5%. Some of the classic 737s have also been retrofitted with winglets just to throw you off. In fact, the 737-500 can be fitted with winglets, but so far, the newer 737-600 which is the same length, can not.


Boeing 737-800

737 Max: Boeing has recently announced the 737 “Max” which will follow the same shape as the -700 through the -900, with the name 737-9 “Max” used to differentiate these updated narrow-body Boeings. So far the only way I can tell them apart is with the engines which are differently shaped and include v-shaped cutouts at the trailing edge of the cowling called chevrons. But truthfully, we don’t know what the final look of the 737 Max will be. It’s scheduled to go into service in 2017.

747: With it’s bulging upper deck, the 747 is by far the easiest Boeing to spot. The -100 to -300s didn’t have winglets, while the newer two-pilot cockpit -400 has abrupt winglets at its tips. The new 747-8 has a completely new wing design that doesn’t need winglets to eek out maximum efficiency. It has the chevrons that are featured on the 737 max and the 787.


Boeing 747-400

757: Some say it’s the prettiest Boeing, with it’s long legs and tall stance. The nose on the 757 was completely redesigned when compared to the more traditional 707, 727 and 737 front ends to reduce the drag and noise inside. In Boeing airliners, the pointier the nose, the noisier the cockpit. The blunt nose 767 is one of the quietest.

It’s sometimes easy to confuse the 757 for the 767, but if you look closely at the bottom of the aft fuselage, the 767-300 has a tail skid. The 757 and the short and stubby looking 767-200 don’t have this tail skid as they’re less prone to tail strikes on takeoff and landing.


767: The 767 is a widebody airplane that shares the same cockpit features and layout as the 757, which means that pilots can fly both airplanes, even switching between the two in the same day or same trip. On landing, the 767 wheel ‘trucks’ hang down, while the 757 trucks hang at an upward angle.


777: The quickest way to tell the 777 from the 767 or any other Boeing is to look at the tail ‘cone’ at the end of the fuselage. It’s flattened into a wedge which gives it a unique look. Taking a hint from some Russian airplanes, the main landing gear features three trucks of wheels compared to the two sets on the 757 and 767.


787: One look at the upward bending wing and swooping rudder on the 787 and you know it’s not like any other Boeing. The cockpit has gone from six to four large windows. And as mentioned before, the back side of the engine cowlings feature ‘chevrons.’


While this post wasn’t meant for the super spotter or seasoned pilot, it just might help people who are casual flyers pay attention to what model or type of Boeing they prefer to fly aboard.

Next week I’ll talk a little about how pilots of each of these Boeings have discovered their different personalities, both good and bad.

Cockpit Chronicles takes you along on some of Kent’s trips as an international co-pilot on the Boeing 757 and 767 based in New York. Have any questions for Kent? Check out the Cockpit Chronicles Facebook page or follow Kent on Twitter @veryjr.