McDonald’s France promo pairs “baguette” burgers with famous cheeses

french cheeseIn a move that’s either sheer genius or…a sign of the Apocalypse, McDonald’s France is giving their cheeseburgers a serious makeover. From February 15th through March 27th, customers will be able to get their burgers on a baguette, with a choice of four different French cheeses–three of which are prestigious Protected Designation of Origin (PDO; formerly known in France as Appellation d’origine contrôlée, or AOC) products. These cheeses are under strict production guidelines and can only be made within a specific area in their region of origin. Ooh la la!

According to culture: the word on cheese (full disclosure: I’m a contributing editor), the cheese selection consists of Cantal, a buttery alpine style; Fourme d’Ambert, a creamy, spicy blue; Saint-Nectaire, an earthy semi-soft number, and “generic” chèvre, aka fresh goat cheese.

The cheesemonger/writer in me is thrilled to see something other than processed orange crap on a hamburger, and in France, I think this concept will fly. I don’t think America is ready for le gourmet burger with cheese yet, but it will be a great day when fast food actually consists of real food.

5 French Phrases to Know When Cheese Tasting

Video of the day: a goaty guide to pronouncing foreign cheeses

The holidays are Cheese Season. At no other time of the year are cheese and specialty food shops as thronged by dairy-seeking customers. They’re hungry for a fix or searching for a gift, recipe ingredient, or the makings of a cheese plate. Cheese is love, and one of the easiest, most elegant ways to kick off a cocktail party or conclude (or make) a memorable meal.

With that in mind, the folks at Culture: the word on cheese magazine (full disclosure: I’m a contributing editor) have produced this clever (and utterly adorable) video to aid you in pronouncing some of those delectable but tricky foreign cheeses from France, Spain, and Switzerland. Happy Hoch Ybrig, everyone!


October is American Cheese Month!

cheeseIt’s amazing it took this long, what with national hot dog month, ice cream month, and clogged artery month (okay, I made that one up), but now we have a new reason to check in with our cardiologists.

The American Cheese Society ACS) has announced the launch of American Cheese Month, an annual celebration of America’s artisan, farmstead, and specialty cheeses, and the farmers, cheesemakers, distributors, retailers, cheesemongers, chefs, and educators who make up this growing community. And I joke about cardiologists; cheese consumed in moderation is an excellent source of protein, calcium, phosphorous, and vitamins B12 and D, and an important part of maintaining bone and dental health.

American Cheese Month will be held annually each October, with special events, farm tours, and promotions in cities across the country. The goal of the month-long celebration is to raise awareness about the quality and diversity of American cheeses (from the milk of cows, goats, sheep; even water buffalo), as well as to increase support for family farms, traditional cheese production methods, and sustainable production and farming methods. Proceeds from select American Cheese Month events will support the American Cheese Education Foundation.

In the last decade, North American artisan cheesemakers have become serious contenders with those in Europe, and the excellence of American artisan cheeses is now recognized worldwide. The American public’s passion for cheese is also booming, as evidenced by the increase in cheese shops, books (Shameless self-promo moment: I’m currently co-authoring Cheese for Dummies in collaboration with Culture: the word on cheese magazine and its co-founder Lassa Skinner. It will be out in March, 2012) classes, workshops, and festivals.

ACS will kick off American Cheese Month in its home base of Denver, at the Brewers Association’s 30th Annual Great American Beer Festival (sold out, alas). Beer and cheese pairing is the hottest thing going in both industries, so look for more cross-promo events in the coming year. Colorado Governor John Hickenlooper has shown his support by issuing a proclamation declaring October as American Cheese Month in the state (which has its own growing–and impressive–artisan cheese scene).

For listings of national and local events, go to the American Cheese Society site. Cheese lovers can also network on the American Cheese Month Facebook page and on Twitter (#AmCheeseMonth, @CheeseSociety).

[Photo credit: Flickr user ex_magician]

How to Understand Cheeses with Dean Max McCalman at Artisanal