#CheckIn: Hotels Cater To The Social Media Obsessed

Some people just can’t break away from their networks when they travel — and hotels are catching on. The social media-obsessed can update their statuses (complete with pictures of themselves) at Facebook kiosks set up around the Ushuaia Ibiza Beach Hotel, and at the Sol Wave House in Majorca, a special web application only available on the hotel’s Wi-Fi network allows guests to share pictures and message with one another.

But even if you aren’t looking to go to Spain, there are plenty of tools to help you connect with fellow travelers and tap into discounts and deals. Friends of Friends Travel is a free social network that helps people share everything from hotel rooms to martinis with friends and friends of friends. And travelers — even the ones who want to put their smartphones down — should be on the lookout for hotels that encourage guests to “like” and tag them. The Radisson Edwardian chain offers guests the option of a late check out if they check-in on Facebook Places or Foursquare, and chains like Caesars gift loyalty points when users share Twitter and Instagram posts. All these marketing ploys may seem gimmicky, but what’s a tweet or two when it can lead to a more enriching travel experience?

Traveling women are Facebook addicts

A new study of female travelers indicates that close to half can’t let go of Facebook when they’re on the road. Unsurprisingly, Facebook is the social network of choice for women on the go.

Ninety-three percent of women who have had an overnight trip in the past month, according to Women on Their Way, have Facebook accounts, and 68 percent of them use it for travel purposes. What do they like to do most? Share multimedia! Fifty-seven percent engage in that activity. Status updates and commentary about the trip are next (38 percent), followed by Facebook Places check-ins (13 percent).

While these activities can happen before or after the trip has come to a close, 46 percent of respondents said they use Facebook while actually traveling, and 77 percent connect to the social media platform via a laptop.

So, if you see some hottie in the hotel bar and want to know if she’s interested in doing something regrettable … well, it helps to be “friends” first.


[photo by Andrew Feinberg via Flickr]