Fairmont introduces Apprentice-Trips for luxury travelers to learn new skills


Fairmont Hotels & Resorts
recently learned that almost one out of every three affluent travelers is interested in learning a new skill or activity during their vacation (according to their market research company, YPartnership). Additional research of their own found that more than 70 percent of those surveyed wanted to “get outdoors and participate in programming that includes a learning element.”

Just imagine it: instead of merely lying on a beach, you could learn a real skill from a local master on your vacation. It’s like an old-school apprenticeship opportunity, only all one needs to participate is the will and the cash — actually, yeah, it’s exactly like an old-school apprenticeship opportunity. With a nicer room.

Current “Apprentice-Trips” being offered include learning French at Fairmont Le Château Frontenac in Canada, falconry at Fairmont Bab Al Bahr in Abu Dhabi, and aromachology at Fairmont Monte Carlo in Monaco, as well as surfing, wine and beer education, baking and throwing parties at various other locations. Click here for a full list of what you can learn and where.

Fairmont Kea Lani in Maui (above) is taking the opportunity to educate guests about ecology. The new Eco-Learning package teaches guests how to “malama ‘aina” or “take care of the land.” Guests will be taught both the art and the significance of Hawaiian canoeing as well as the associated chants, local history and given opportunities from the Pacific Whale Foundation such as birdwatching, working as a farm hand and helping preserve Honokowai Valley, an archaeological site closed to the public.

For those of you looking to get the most out of your luxury vacation, definitely check out the Apprentice-Trips. Most of the packages last three or four days, so you can always tack on a few extra for blissing out by the sea.

Five steps to a better Valentine’s Day from Fairmont

After the toll that 2009 took on your spirit and your body, it’s time for you to commit to a relaxed and steady 2010. Fairmont Hotels & Resorts in on board with this and is kicking in some amazing deals through its Willow Stream spa brand, which is available around the world. So, if you’re planning to hit Monte Carlo, Miami or the Mayan Riviera, you’ll have a top-shelf treatment ready and waiting for you. Check out the “Follow Your Heart” spa experiences on tap at 11 Fairmont hotels this Valentine’s Day.

One Heart: This is a Red Ribbon Lips facial upgrade and includes a complimentary Jane Iredale Organic Sugar Lip Scrub treatment that will soften and soothe your lips. Worried about dry, cracked lip kissing? That won’t be a problem after this treatment.

Two Heart: Willow Stream’s Sending You Kisses offer includes a Willow Stream Lip Kit and Lip Definer pencil, which will make softened lips eye-catching — translation: you’ll more likely have the chance to use them.

Three Heart: Enjoy a Heartfelt 90-minute spa experience, an hour of which is side-by-side for couples, with a 30-minute dip in the spa’s oversized whirlpool tubs … complete with champagne.

Four Heart: The Love Me package makes you the center of attention. The solo day at the spa includes a 90-minute experience before noon and a Willow Stream spa bento box lunch.

Five Heart: Willow stream will Love You Forever. On the first day of the month, guests will enjoy enjoy either a 60-minute or 90-minute spa treatment … for an entire year!

Participating resorts include: Fairmont Turnberry Isle (Miami), Fairmont Singapore, Fairmont Scottsdale, Fairmont Le Montreux Place (Switzerland), Fairmont Mayakoba (Mexico), Fairmont Acapulco Princess, Fairmont Banff Springs (Alberta), Fairmont Dubai, Fairmont Southampton (Bermuda), Fairmont Monte Carlo, Fairmont Empress (Victoria, British Columbia).