I traveled to Beirut earlier this year with bmi (British Midland International), the East Midlands-based airline partially absorbed into British Airways in the spring. My Beirut trip was meant to be the third installment in an ongoing series called “Far Europe and Beyond,” which reached a premature end in the lead-up to the airline’s sale to International Airlines Group (IAG), the parent of British Airways and Iberia.
“Far Europe and Beyond” was, as its title suggests, focused on several cities along on Europe’s margins and just beyond. I visited Tbilisi and Yerevan last year, Beirut earlier this year, and had hoped to carry on to three additional cities, one (Baku) within Europe and Almaty and Bishkek (see above), both indisputably outside of Europe.
BA has absorbed many bmi routes and withdrawn others. I did a little cursory research and discovered that two of the cities I originally proposed for the series (Bishkek and Yerevan) have been dropped – as has Tehran, where the Yerevan-London bmi flight I took last October originated.
Last week, in response to an email query, a helpful British Airways spokesperson confirmed that the above destinations have indeed not been included in BA’s winter schedule. When I asked whether or not BA had any intention to initiate new routes to the Caucasus and Central Asia, she told me that there were no immediate plans to do so, and added that she suspected that future route development would focus on destinations further east. She also pointed out that the airline has just begun to fly nonstop between London and Seoul, an exciting development in light of the ascendance of Korean popular culture and the recent debut of a Seoul-based correspondent at Gadling.
Here’s a little plea to British Airways: please bring these cities back, perhaps looped into other routes on a once-a-week basis. What about a stop in Bishkek coming back from Almaty or a stop in Yerevan en route to Tbilisi?If these routes can’t be returned to service, perhaps they could be replaced with similarly enthralling new destinations in the general neighborhood, all direct from London. What about a flight to Uralsk, gateway to the gas reserves of West Kazakhstan’s Karachaganak Field? How about seasonal flights to Georgia’s Black Sea holiday town of Batumi? What about making a big pre-Olympic fuss over Sochi? (The 2014 Winter Olympics are just 15 months away.) Why not resume a previously abandoned route to Ekaterinburg?
Pleasing me would form a terrible basis for route development decisions, granted, but there have to be profitable routes in this general region that are not served by other oneworld alliance airlines.
Do it for the love of commerce and industry in the post-Soviet space, BA.
[Image: Flickr | Thomas Depenbusch]