How to choose a reputable adventure travel company or guide

Adventure travel” is a nebulous term these days. But whether your idea of a thrill is a Class-III rapid or climbing Everest, there’s one thing that’s ubiquitous when choosing an outfitter: safety. There are hundreds of adventure travel companies worldwide; not all are created equal. There are key things you should look for when choosing a company or independent guide, whether you’re booking a three-week luxury trip, or a one-day backpacker’s special.

I’m not implying adventure travel in general is risky, or that most operators and guides don’t know what they’re doing. There are numerous certifications in place (they vary according to country) to ensure companies adhere to national and industry safety standards.

The following are tips on what to look for or avoid when choosing a company or guide, based on personal experience and what I’ve gleaned from the owners of several highly regarded adventure companies. I’ve done trips with each company, but I have no personal gain in endorsing them: I’ve just found them to be, among the dozens of outfitters I’ve used, the best of the best.

My sources include Mark Gunlogson, president/guide of Seattle’s Mountain Madness, a mountain adventure guide service and mountaineering school; Marc Goddard, co-owner/guide of Bio Bio Expeditions, a whitewater/adventure travel company in Truckee, California, and Britt Lewis, co-owner/guide of Austral Adventures, a custom travel company on the island of Chiloe, in Chile.

I’m also including a few horror stories based on guide negligence. That’s why, the first thing you should do when planning any kind of adventure activity or trip is…

Do your research
Even a brief online search will bring to light any serious breaches in safety or conduct. Safety doesn’t just apply to those who plan to scale the Andes or kayak the Zambezi. Even the tamest “adventures” require guides who are knowledgeable about the area and activity, and are currently certified in emergency first aid and rescue procedures.

[Photo credit: Flickr user Luis Fabres]

Lest you think I exaggerate the importance of guide knowledge and research, the idea for this article germinated in 2003, when I was visiting Australia’s Kakadu National Park during the “Wet,” or monsoon, season. That time of year brings potential problems such as floods, but it was a widely publicized trial that made an indelible impression.

A negligent guide was charged in the accidental death of a 24-year-old German tourist who’d been killed by a croc, after the guide assured her group a swimming hole was safe. My own guide informed me that just weeks earlier, another company had tried to gun their small tour bus over a flooded waterway, only to have it overtaken and swept downstream. The passengers were eventually airlifted to safety (don’t let these things scare you off of Kakadu in the Wet; it’s absolutely spectacular, and free of crowds).

Australia of course, isn’t the problem. It’s just that crocs and corpses make compelling headlines. Sometimes accidents aren’t publicized, lest they impact tourism (In New Zealand, an operator confessed to me a rival company’s fatal bungee-jumping miscalculation a month prior, which put them out of business), and of course there have been dozens of mountaineering and whitewater-related tragedies on commercial trips on various continents over the years. Again, participating in these activities doesn’t make you likely to suffer a mishap. Are they inherently dangerous? Yes, but so is crossing the street, driving a car, or hiking solo.

What certifications to look for
This depends upon type of activity and country. Says Lewis, “If there aren’t national qualifications or certs, a combination of information is required for form an opinion about an outfitter. How clear and accurate is their literature or website, their answers to your questions, etc.?” I would also add, how long does it take them to respond to your emails or phone calls? A few days is standard, but if you find yourself having to follow-up repeatedly, move on.

Marc Goddard: Ask about the qualifications of each guide. If you’re doing a river trip, find out how many years the guides have been guiding rafts, and on which rivers. Don’t be shy about asking some serious questions: you will, after all, be entrusting them with your life!

Mark Gunlogson: The adventure travel industry has matured, and most activities now have some sort of industry standard. In the case of mountain guiding, there’s the American Mountain Guides Association certification for guide services. Level of first-aid training for guides is also essential to look for, and industry standards apply here, as well.

Signs you’re dealing with a good company or guide
Whether you’re planning a high-end holiday or making a walk-in query in a backpacker ghetto, there are questions to ask and things to look for that signify a solid company. Be aware that hostels and other backpacker-oriented locales are magnets for sketchy outfits. If it sounds too cheap or good to be true, it probably is. If the activity involves something potentially dangerous, don’t bite.

Gunlogson suggests asking the company what’s included and what’s not, so all services are clearly spelled out, including guide qualifications. But, he says, “In the end, sometimes it just comes down to how comfortable a person feels with the company and their interactions with them.”

Adds Lewis, “Ask a few simple questions about first-aid and emergency procedures. Do they appear to have a plan for unforeseen events? If you’re a walk-in, does their office have a fire extinguisher? Are their vehicles legal for tourist transport? Are the guides certified for the activities for which they’re assigned?”

I learned just how deadly budget guides can be while climbing Cotopaxi in Ecuador with a Mountain Madness guide. We were forced to turn back at 17,000 feet due to extreme avalanche danger. My guide was fully accredited, and his experience includes some of the toughest technical climbs in the world (For my part, I’d been conditioning for this trip for months, at high altitude, upon the advice of Mountain Madness).

We had returned to the refugio, an overnight acclimatization hut located at 15,000 feet. We saw a young, rowdy group of backpackers being shepherded out the door by their equally youthful guides; it was obvious from their attire they were attempting a summit. My guide, concerned, went and had a word with the other guides: They totally blew him off. I didn’t hear about a group of backpackers getting creamed in an avalanche that day, but that experience really clarified for me the potential for disaster posed by cheapie trips targeted at inexperienced backpackers. It’s not worth it.

On a related note:

Look for red flags
“If they’re farming you out to a local outfitter, it could be a red flag,” says Goddard. “But the big warning is if they don’t know who their guides are, or what their qualifications are.” Some companies do “outsource” to local guides or outfitters, It’s not always a bad thing, and in fact can be positive, because you get someone with insider knowledge and you support the local economy. It comes down to their qualifications and relationship with the parent company.

Gunlogson adds, “Ask about guide qualifications, number of years in business, and hidden costs regarding services.” A reputable company willingly discloses information.

Ask for referrals
Lewis suggests asking for past client’s emails, and contacting them about their experience. You can also look at reviews on sites like, or search travel blogs.

Listen to your gut
If you have a bad feeling about a guide, it’s best to pay heed. On my same Australia trip, a certain American guide led us on an overnight bushwalk in Litchfield National Park. Amongst his many other transgressions, he endangered our lives by having us pitch camp on a narrow sandbar at the base of a waterfall-fed swimming hole (I actually voiced my concern, only to receive a withering look from him). Sure enough, a monsoonal downpour made the water level swiftly rise, leaving us backed into a rock wall. Fortunately, we were able to rescue our tents and gear, and the water receded before we had to swim for it. That’s when I learned to listen to my instincts regarding guides. My sensor went off immediately after meeting this guy due to his arrogance, but I felt obligated to do the trip.

Whether it’s a negative reaction to a guide, concern over the poor/worn quality of the gear, or the activity itself, always listen to your gut.

What to do if you have a bad experience
You have several courses of action. You can go to sites like and travel blogs and write the company up (letting them know about it before taking any action). Says Lewis, “It depends on the country in terms of informing authorities. However, the power of the Internet is a huge reward to a good company and an effective way to punish an unsafe one.”

Adds Gunlogson, “Unless there’s injury and an obvious case of negligence, there’s not too much you can do unless you really want to spend the time and money to pursue it. In the end, word-of-mouth has a cathartic effect for clients if their complaints are ignored. Those companies that understand the power of a former client taking to the Internet do their best to mitigate any potential bad-mouthing, whether justified or not. It lets the client know that their dissatisfaction was acknowledged.”

I say: Playing devil’s advocate, I’ve found there’s usually one client on every trip who seems determined to have a bad time and find fault, even where none exists. DON’T BE THAT PERSON. No one likes a whiner or a complainer, and guides work long hours, under considerable stress. Don’t just sit on your butt: ask what you can do to help, be it chopping vegetables, loading gear, or finding firewood. If you have a legitimate complaint, by all means follow the advice provided above, but don’t go trolling for a refund or discount just to be an a-hole.

What are the refund policies?
Because shit happens.

Consider climate and seasonal factors
If you want to avoid a monsoon, snow, or inhumanly hot, humid weather, be sure to voice those concerns and do some research on your destination. It also pays to ask about or check on things like growing, spawning, or breeding season of pesky or harmful flora or fauna. Someone I know (her name is Laurel) paid through the nose for a snorkeling trip off a remote island in Southern Thailand. Imagine her surprise when she hit the water and discovered it was peak jellyfish spawn. She spent the remainder of the trip covered in painful, head-to-toe welts that made her the object of much mockery. Far more painful was the knowledge that the scam artists/snorkeling guides knew full well swimming was inadvisable.

Are they a green company?
It matters, and this philosophy also includes hiring locals whenever possible. Don’t let yourself get “greenwashed.”

Honestly assess your own capabilities
You don’t just put yourself at risk (of a bad trip, potential injury, illness, or worse); you jepordize the safety and well-being of other clients. If nothing else, you make your guide’s life hell. Please don’t if you can help it.

Do you trust your guide’s capabilities and judgement?
When you literally trust a guide with your life (and I can only say this about three of them), it’s a sign that that company is doing something right. Never have I been more impressed with guides than the two trips I’ve taken with Bio Bio; Mountain Madness follows a close second.

Consider travel insurance
If you’re doing some really hard-core stuff, will be in very remote areas, or have some existing health or physical conditions, it may be worth the extra expense.

Don’t forget to tip
Says Goddard, “I don’t feel tipping is mandatory; it’s done if you feel the guides did a good job. An average tip is 10% of the trip price, a great tip is 20%.” Adds Lewis, “The amount may also depend upon what country you’re in, but it’s always appreciated. Few, if any, guides do their job solely for the money [FYI, it’s not a high-paying job]–there’s a love of people, nature, or the activity that comes with it. But tips are welcome, as they’re a tangible “thank you,” and acknowledge a job well done.”

If you made it this far, consider yourself schooled. Here’s to safe adventures!

[Photo credits: crocodile, Flickr user jean-louis zimmerman; first aid kit, Flickr user 8lettersuk; warning, Flickr user psd; cash, Flickr user Todd Kravos; caving, Laurel Miller]

Ten “must have” road trip safety products

Road trips are a fantastic way to see the country – I’ve covered thousands of miles driving to my destination instead of flying – and while the experience may lack the relaxing time on board the plane, it also lacks the hassles of trying to actually get on the plane.

When you are in the air, you can rely on the flight crew to assist you if something goes wrong, but when you are on your own covering the roads, you’ll need to rely on your own ingenuity and some technology. In this lineup, you’ll find ten “must have” products that could help you stay safe on the road.

(Photo from Gadling Flickr pool member ohad*)
GPS + points of interest

A GPS on its own isn’t enough to keep you safe. If you plan to use the GPS in an emergency, you’ll also need to know how to operate it. Don’t count on reading the manual when it is too late. There are some simple steps you can take to ensuring your GPS won’t make you lose your way. For starters – always try to keep the maps on the unit up to date. New maps will cost about $100. Learn how to enter and pick locations, and spend some time with the various detour options.

Also, consider manually adding “points of interest” to your unit. Not every GPS has an extensive database of locations, and in many units, you can download and transfer these locations yourself.

And finally, don’t consider your GPS to be the final word in your routing. If you are on the highway, and it suddenly tells you to take the next exit towards the middle of nowhere – think for a moment and decide whether the unit could be mistaken. Check out our other tips on GPS safety.

SPOT mobile satellite messenger

You think the coverage on your mobile phone is weak where you live? Try coverage in the middle of nowhere. It isn’t hard to find yourself in an area with zero coverage on any of the major mobile operators. A satellite messenger beacon is by no means a necessity for your average road trip, but if you plan to do some off-roading, or head 100’s of miles into a national park, the $150 investment may be a wise one.

These beacons can summon emergency services, relay your GPS position to friends and family, and even send messages telling people you are alright.

AAA Membership

The AAA membership is a tricky one – because a lot of people think it is a waste of money. Those are people who have never had to call for an expensive tow. The low fee of a AAA membership makes it the perfect roadtrip safety product. Not only will your membership cover the cost of a tow, AAA also offers additional services like traffic ticket assistance and check cashing.

Plus, the membership can get you some nice discounts at hotels and car rental locations.

Winter gear

If your roadtrip takes you anywhere through an area where there is a chance of snow, be sure to carry some winter gear. This doesn’t stop at a snow brush and ice scraper – it also means warm clothing, some water/supplies and anything else you need to get you through the possibility of becoming stranded.

Window hammer/seat belt cutter

This is another of those $10 accessories that could save your life. A window hammer is what you’ll need to break the windows of your vehicle should it become impossible to open your doors. If your car falls underwater, you’ll need the hammer to get out.

Paper maps

Think back to how we all navigated ten years ago – remember paper maps? They didn’t come with spoken turn by turn directions, but they also won’t let you down if technology fails you (and it will sooner or later).

On a long road trip, you won’t need a town level map, but a comprehensive major road map can be a great backup to carry in your vehicle. Combine a map with a good old compass, and you’ve got yourself a fail-safe navigation aid.


This is a personal favorite – because it has really saved me several times. For about $70, your local auto store or super store will sell you a 3-in-1 air compressor/battery booster/power pack. If you screw up, and drain your battery in the middle of nowhere, a pair of booster cables are only going to help if there is someone else around to boost you.

The portable power pack has an internal battery and its own booster cables. Simply turn the unit on, hook it up to your car and start your vehicle. You don’t always have to carry it in your car, but when you head out on a long trip, I’d recommend finding a spot for it in the trunk.

Don’t fall for those $20 battery units that plug into your car power socket – you need something with more juice than that. The added bonus of a compressor means you can keep your tires at their correct pressure, or even add some air to the spare tire, as they tend to be on the low side any time you actually need them.

Car safety/first aid kit

Often overlooked, basic safety products like a first aid kit are just as important as maps. Your local warehouse store usually sells comprehensive safety kits for under $30, containing everything you need to help yourself in a (minor) emergency. Be sure to carry a first aid kit, and to refresh it before its contents go out of code.

Products like band-aids won’t have the same shelf life as those you keep inside your home as the heat in your car will spoil them pretty quickly.

Fire extinguisher

This is another cheap product nobody should travel without. A car rated fire extinguisher won’t cost more than $20, and can be a real life saver for yourself, or others in trouble.

Don’t just carry the extinguisher – make sure you know how to operate it in an emergency. Pay close attention to the instructions, or check the Internet for video clips on how to correctly use one.

Mobile phone chargers

Help! Smoke! Fire! Car stolen! Sure – the actual risk of your car being “inaccessible” is small. But think about the hassles of not being able to charge your phone in your car. Always pack one or two backup phone chargers in your bag. Chargers are so cheap nowadays that you should have no excuse for not being able to charge your phone anywhere you are. Better yet, carry a battery backup pack which allows you to charge your phone without a power outlet.