Galley Gossip: The first class / orange juice passenger responds to what happened in flight

My Galley Gossip post, a flight attendant responds to the first class orange juice debacle, created quite a flurry of comments from people venting their frustrations out on flight attendants. Many readers accused me of defending Helen, the flight attendant mentioned in the letter published on the Consumerist web site. But I did not defend Helen. As a matter of fact, if the story is true, I think Helen needs time off until her issues are sorted out.

That said, I did defend flight attendants in general. At the end of the letter the witness to the orange juice incident transfers his anger from Helen on to flight attendants in general over the last twenty years. I’ve been a flight attendant for over fifteen years and I take pride in my job, as does so many of my colleagues whom provide excellent customer service on a regular bases. It saddens me that one bad apple can affect so many people.

Now this story was originally brought to light by David Koss, the passenger who wrote the letter to the Consumerist. He sat behind the passenger who ordered the orange juice, witnessing the entire debacle first hand. No one deserves to be treated badly – passengers and flight attendants alike. But I’m a firm believer that there are always two sides to every story, so who knows what really went down on that flight!

Now imagine my surprise, while scanning the comments under my post, when I found this, an actual response from the passenger directly involved in the incident…I am the airline passenger whose request for orange juice has caused so much internet traffic. Although the vast majority of the responses on the blogs have been overwhelmingly supportive of me, I’m surprised and disappointed at a few of them that have actually been empathetic towards the flight attendant. If I wrote everything that happened on that flight, my own response would be longer than most people would care to read. Thus, I’d like to point out a few facts for the time being:

1) Before that ill-fated flight, I had never even met the writer of the article that has caused so much internet discussion. He would have absolutely no reason to lie or embellish a story about someone he’d never met.

2) A passenger seated across from me later told an AA representative that at least four passengers had issues with this flight attendant, and added that I “happened to be the unlucky guy she exploded on.”

3) Every single passenger in my row as well as in the row behind me (thus, the only passengers that could see what transpired) all walked off the plane with me in unison when I was told that I’d have to meet with an AA representative at the arrival gate. At least two of them without my even asking volunteered to be witnesses for me.

4) All 6+ of these passengers/witnesses not only passionately defended me to the AA rep. at the gate, but all of them stayed to talk with her for at least 30 minutes. Most of them had either connecting flights or important places to go. (I’d like to ask the readers of this blog a question. If this type of thing had happened to you, even if you were totally “in the right”, what are the chances that every passenger in your section of the plane would walk off with you in unison and spend 30-60 minutes of their valuable time defending you to an AA representative.)

5) One passenger was so unnerved by her intimidating behavior that he told the AA representative that if this flight attendant was working his connecting flight, he would not board the plane.

6) My witnesses are not stressed-out, snotty businessmen as some have wondered about. Almost all of them belong to a women’s religious group that promotes peace. One could not have assembled a group of people that was more deferential and polite than this group.

7) Not only has AA already called me to profusely apologize, but they have called other passengers on that flight as well to apologize. I know of at least two others on that flight that have filed complaints with AA regarding incidents that were either partially or totally unrelated to my own.

8) I wanted to have this incident quickly fade away, and I diligently avoided engaging this flight attendant for the rest of the trip. The incident itself was not all that eventful. What was disturbing was that the flight attendant spent the rest of the flight attempting to get other passengers to testify for her regarding what had happened. As each passenger in my section individually told her that they disagreed with her version of the incident, the flight attendant progressively grew angrier and more determined to turn a “molehill into a mountain”.

9) For the readers of the article who think this flight attendant was just “having a bad day” and should be left alone, please remember that she handed me a formal warning that threatened potential legal action. The Customer Service Manager who met all of us at the arrival gate stated that while he was shocked by the story we all told in unison, also mentioned that the warning letter was a serious matter that had to be investigated by multiple entities. I ask the readers of this blog how they’d react after being told that by this Senior Manager, especially if they had literally millions of frequent flyer miles with this airline, as I do.

I’m happy to hear that the airline not only dealt with the situation immediately, but also apologized to those who witnessed what happened. As for passengers showing so much support to a fellow cabin mate, I’ve seen it time and time again. It does happen. More often than you’d think. Whenever something out of the ordinary happens on a flight – whether it be to the crew or to another passenger – there’s always a special bond that forms between those who were once strangers. It’s always nice to know that people really do care about others. I’m glad the “orange juice” passnger wrote in and set the record straight. I know many of you had questions, as did I. Something tells me we won’t be hearing Helen’s side of the story. That’s probably a good thing. Hope your next flight is a good one!

So….any chance there’s a passenger out there who might actually have a good airline / flight attendant story to share?

Photos courtesy of kappuru and thezipper

Galley Gossip: A flight attendant responds to the first class orange juice debacle

If you haven’t already heard, there was some sort of debacle involving a flight attendant and a glass of orange juice on an American Airlines flight recently. I read about the story first on the Consumerist web site. Wait, take that back, I tried to read the article but couldn’t quite make it through due to the fact that the story was just way too over the top with emotion and drama. It was! But they usually are whenever there’s a flight attendant or an airline involved. Haven’t you noticed?

Then when I heard our very own Annie Scott had covered the same story here, I dreaded pulling it up. I really didn’t want to read it. Only because airline bashing seems to be a new sport and…well…I knew it couldn’t be good. But I took a deep breath and began reading Annie’s post anyway. Two seconds later I found myself laughing because Annie’s right, your mother would tell you to go get your own dang orange juice! And I’m glad she brought up that old magazine ad featured along with the Consumerist post. That was the first thing that turned me off about the article. I mean what the heck were they thinking using a milf-y photograph of a stewardess curled up in a chair? Really, I need to know.

Anyway, here’s my response to David and what he had to say about what went down on that crazy American Airlines flight from Sacramento to Dallas…

Dear David,

Slow your roll. By my arithmetic, you and your group of 130 people fly 27,300 trips collectively. Each of you having a unique traveling experience based upon where you’re sitting and who your flight attendant is. I would love to have one bad experience for every 27,300 legs I’ve flown. I would say you and your group have had a good run. And now I must welcome you with open arms to the human race. I can’t imagine that you have gone through an entire career without once having a bad day.

Whoever Helen was, it’s obvious she needs a day off. Maybe even a medical type intervention. She’s obviously off her game. Instead of complaining, whispering, and giving her the feeling that a mutiny is about to take place, being the frequent flier that you are, you should have known that this was not normal behavior – from not just a flight attendant, but from anyone in the service industry. You and your group would have done Helen a favor by reporting her irrational behavior to someone in a position of authority at American Airlines instead of continuing on with your flight.

I, too, have noticed a decline in customer service on most every airline, not just American. I also know that flight attendants have longer duty days and shorter rest periods so that airlines can maximize their profits and provide you and your group with cheap three hundred-dollar tickets. This while our compensation remains the same and we’re all just lucky to have a job. Flight attendants work ten hour days without a break, not even a meal, yet any type of complaining to the airline by an employee may guarantee a front row seat at the front of the unemployment line. That’s the way it is these days.

If I were the passenger who had asked for orange juice and the flight attendant gave me what boils down to a federal warning with criminal and civil penalties, I would have insisted that police or gate personnel meet the flight. I would have also asked that my cabin mates confirm her irrational and abusive behavior. While I agree it was absurd that the flight attendant issued a written warning in this situation, don’t kid yourself, David, those terrorists, the ones you mentioned, very well could be sitting right next to you in first class drinking orange juice.

Sincerely,

Heather
A Flight Attendant

Photos courtesy of Justin Timperio and Paalia

First class is better than being CEO

Singapore Airlines has its priorities in order. Chew Choon Seng, the CEO, just saw his salary fall by 20 percent. And, the carrier has had to keep some planes on the ground. The decline in the travel market is taking a toll on everyone … except the passengers in the first class cabin. The airline left intact the $8 million committed to offering Dom Perignon champagne to its best passengers.

First and business class are responsible for 40 percent of the airline‘s annual sales, so Chew needs to find a way to keep cheeks in those high-priced seats, especially after two quarters of losses in a row — Singapore Airline’s worst in seven years. Chew says he’s starting to see the upscale passengers come back into first class, but there’s still work to be done.

Don’t worry, Chew, there’s some good news in all this: get those top-shelf passengers back to drinking Dom, and you’ll probably get your salary back. Hell, you’ll be able to pick up a bottle of bubbly to call your own.

[Photo by Richard Moross via Flickr]

Airlines: why it always has to come down to price

Imagine what would be pretty much a perfect world, at least for airline CEOs. You’re running a reasonable profit – let’s say 10 percent, enough to keep the shareholders off their backs. And, they’re growing annually at a low double-digit rate, as well. Again, the shareholders are seeing an upside, so there’s no pressure on the airline’s management. Since the numbers being posted are healthy, the need for cutthroat competition evaporates, and passengers make their choices by destination and service, the latter playing a minor role, because in this perfect world, service is pretty much consistent (and high) from one airline to the next.

Blissful, right? Well, it’s just about impossible.

What shatters this fantasy, in which Santa‘s the pilot and the tooth fairy is pushing the drink cart, is the concept of price. The travel market – like any market – doesn’t carve itself up neatly into the best possible outcomes for all involved. Some people make fantastic decisions, while others behave like morons. The leaders of each company think they can find an edge. Even in the perfect world described above, the mere possibility of an advantage can send the whole system into mayhem, but we’ll get to that in a moment.

The perfectly coordinated airline industry has a practical barrier. Such harmonizing is also known as “collusion.” And, it’s illegal. Just imagine every grocery store in your neighborhood setting the same prices. In doing so, they could guarantee themselves a tidy profit, as long as all agree not to break ranks. Now, if the airlines did this, they could basically set the prices they want, regardless of service. In fact, if all agreed to provide shitty service for a universally high price, you’d be screwed.

A lesser form of this is regulation. The prices are fixed, and there are no secrets about it. We tried this for a while in the United States, and I’ve heard great things about the experience of flying in those days. But, the thought of the government setting prices for anything makes me a tad uncomfortable. Business owners should be free to make a profit that reflects their hard work and skill.

So, we are where we are now … which is pretty ugly. Most airlines are struggling to keep planes in the air. Bankruptcy announcements are not met with surprise (unlike profitable quarters). Even the layman, who knows nothing about the air transportation industry, knows that the airlines are screwed up. The challenge is finding where the blame needs to go and fixing the problem. While it’s pretty easy to beat up the airlines on this one, the reality is that the system as a whole is pretty close to unsustainable.

Fares sell by price
We may complain about having to pay for soda or not getting those crappy little pillows and blankets (which we complained about getting before they were taken away), but we still beeline for the cheapest flights available. Need proof? I’ve heard countless people wonder aloud about an airline that charged just a little more for something resembling customer service. Yet, those wheels never go up. Meanwhile, Ryanair plans to get rid of some seats and creating a standing room only section on its flights and will probably sell tickets for those torture devices before filling the cheap regular seats on the plane. We’re addicted to cheap. If there were real demand for anything slightly better than what we have now, it would exist.

There’s a reason fares sell by price
Sure, there are travelers with a little extra disposable income, and they’d pay for a class that’s lightly better than coach. Maybe they’d shell out an extra $50 or $100 – maybe more. But, there’s always the squeal point. The squeal point, per ticket, gets lower when multipliers are involved. I’d pay an extra $100 for a little more legroom and coffee in a ceramic mug. Seriously. I don’t need a pillow or a blanket; I really don’t even give a damn about getting a smile. I just want to stretch out a little and sip my coffee from a civilized receptacle. Here’s the problem: if I fly with my wife, that $100 luxury becomes $200. If we were a family of four, it would jump to $400. Legroom isn’t worth that much.

For the business travelers, the situation is even more severe. It’s easy to figure that these guys would go for the extras because they don’t have to pay for it. Well, that’s true. But, someone does. These guys are accountable to the people who write the checks. Would a client notice a weekly expense bill that’s $100 higher? Probably not. When I lived that life, I’d run up $3,000 to $5,000 in travel expenses a week. Flight prices changed from time to time. The $100 wouldn’t be noticed. If someone did notice, he probably wouldn’t care.

But, we have to deal with the multiplier.

If you have 100 consultants or other professionals on a project where each has a weekly flight and hotel stay for an entire year (call it 50 weeks to leave room for vacation), the money adds up fast. The extra $100 becomes $5,000 per traveler. For the entire project team, this small taste of luxury would amount to half a million dollars … which would be noticed and to which the client would object. Business travelers are constantly pressured to keep expenses as low as possible, which takes us right back to buying on price. With business travel off substantially this year, we’re experiencing this dynamic today.

Airlines have to live with this
Since customers make their decisions based on the cost of a ticket, this is how airlines have to position themselves in the market. Being the best can mean going out of business. Instead, an airline has to be the cheapest for a particular route in order to win in the market – there’s no alternative to this. That’s why people complain about the service they get; if they weren’t flying these airlines, they wouldn’t be complaining.

So, to succeed, an airline has to make the calculated decision that anything can be sacrificed in the name of low prices. Whatever misery is inflicted on the passengers, they’ll accept it – they made that decision when they bought their tickets. I’m not trying to be mean, here, just honest. We’re not talking about Santa any more.

The market has evolved into one in which passengers have little likelihood of being happy … in part because they are making the conscious decision to fly that way. As long as price is king, the airlines have few levers they can pull.

Of course, this isn’t universal. There are some airlines with excellent financial track records (Southwest comes to mind immediately), and their flights can be decent, even enjoyable. While customer service is an obvious way to make even a no-frills flight much better, there are structural problems in the industry that have to be overcome. An obvious thought is that the big airlines should cut back to be more like their smaller, regional counterparts, which tend to do a better job of running profitably.

Let’s think through this.

First, cutting some routes can cause a chain reaction of change in the vast network that an airline traces around the world. There aren’t any easy answers here, but it can be done. Many airlines have cut back on flights and cities this year and have lived to tell about it. Take it to the extreme. The large airlines carve themselves up into little guys, run their routes and post strong earnings. Unfortunately, profits are intoxicating – and shareholders will want more. Eventually, this requires growth into new markets (e.g., adding routes) or acquiring other airlines. It may take a while, but the airline industry would eventually return to where it is today … and would assume the problems it has now.

Doing the right thing, essentially, would lead the industry back to doing the wrong thing.

The exceptions to the rule
Alternatives do exist for passengers who want more than the claustrophobic experience that is coach. Business class and first class come to mind. The problem is that the gap is far too wide – both in terms of amenities and cost. Most coach passengers could be fairly happy with much less than business and first offer. Unfortunately, it’s all or nothing, and the prices reflect the “all.”

There are passengers who pay the extra cost for these improved offerings, but there’s always a reason. They may have the financial means to make the decision easy. Or, in the corporate world, they reside far enough up the food chain that corporate travel policies favor them.

The super-luxury travel market has plenty of services available for passengers who don’t buy on price. You could use an exclusive service (though many of them have fallen on tough times), get a private jet share or simply buy your own wings. Again, this is far more than the legroom and ceramic mug I’m looking for.

Of course, even these upscale services aren’t making as much as the airlines had hoped, even at lower prices.

Why even collusion wouldn’t work
Let’s circle back to where we started, that imaginary airline industry in which everything is perfect. Even that is doomed to failure. Take regulation out of the picture (that’s a whole different animal), and think about airlines in which passengers can get something slightly better than what we have now. They pay a little more, but air travel is no longer a dehumanizing experience.

Now, think about a smoke-filled backroom in which a guy with a new idea is surrounded by cigar-chomping investors.

“I have something for you. I want to start an airline. Yes, I know that the guys in the market now have gotten together to fix their prices – it’s an open secret. But, I’m not going to play ball with them. I figure we can cut prices and run at a thinner margin. What we lose per flight we’ll make up in volume. Hell, people will buy on price, and they’ll flock to us. We’ll grow like mad.

“The other airlines will try to make a play on service, on how they give a little extra legroom and coffee in a ceramic mug. But, we’ll only need to say, ‘We’re cheaper.’

“It starts with short flights. If you’re only flying from Boston to New York, do you really need the extra legroom? How about Boston to Washington? The slope is awfully slippery. Next thing you know, people will go for the cheaper fares on flights from New England to Orlando … and then Orlando to Los Angeles. Finally, they’ll cut their comfort when they cross oceans.

“And, they’ll be flying our airline.”

The investors would be fools not to drive dump trucks up to this guy and unload their cash at his feet … at first. For a while, this airline would dominate the skies. But, the others would catch on. One by one, they’d break ranks from the agreement to keep their prices high, and they wouldn’t stop until the industry looks a lot like it does today.

What the airlines can do
It looks like the airlines are out of options. They are doomed to a low-margin (at best) existence in which cost-cutting, layoffs and disgruntled passengers are the norm. A Hobbesian state of nature will always play itself out at the gate. Knees will always poke chins in increasingly compact quarters.

This doesn’t mean the airlines are powerless to make the experience better, though. Even with small seats and no meals, there are plenty of ways to win on service. A smile can go a long way. Being polite can defuse a nasty situation.

Of course, none of this addresses the cost and price pressures and their impacts on the industry. But, does anyone think that’ll ever change?

American Airlines: open your wallet

When you have to combat a brutal economic downturn, there are few choices. The airlines are cutting costs, cutting seats and looking for new sources of revenue. But, none of this compares to doubling down on the old revenue streams they’ve already devised! Why work so hard trying to come up with new ideas, when you already have old ones? So, get ready for bag-checking to get more expensive on American Airlines.

Your first bag is going to cost $20 for flights purchased after August 13, 2009 – for travel in the United States and territories (oh, and Canada). This is a 33 percent increase from the current $15. If you want to check a second bag, you’ll pay $30 instead of $25, an increase of 20 percent. If you have sufficient status on American, you won’t have to pay a cent for your two checked bags. Business-class and first-class passengers are in the clear, too, along with the proletarians in coach who paid full fares.