The car industry has certainly weathered its fair share of storms this year. From recalls to repairs, car owners have been dealt just about every blow. But things are about to change in the car world, if the Ritz-Carlton has anything to say about it.
Bloomberg News reports that automotive giant General Motors is bringing in hospitality specialists from the Ritz-Carlton to teach GM employees the importance of customer service. That’s right car buyers — the next time you walk into a dealership, your experience might just be a little more luxurious (and a lot friendlier).
Ritz-Carlton employees are taught to go the extra mile to make their guests feel welcome. The result? Repeat guests. Repeat guests equal repeat dollars, but can the same equation hold true for the car industry? GM is about to find out.
According to reports, the Ritz-Carlton has already held training sessions in New York, Atlanta and Los Angeles with more than 1,800 dealership owners and salespeople. Rumor has it Cadillac has already taken a tip from Ritz-Carlton and created their “credo” card for employees to carry around in their pockets, which has customer service tips.
In addition to the customer service tips Cadillac is taking from Ritz-Carlton, Bloomberg reports the car lots are going through a mini-makeover, as well. Since GM cut its dealer ranks earlier this year, there’s more room to update the look of its dealerships and make a few luxury improvements.
Have some customer service tips for the employees of GM or Cadillac? Put yours in the comments section below and who knows, maybe your tip will end up on a customer service credo card.