New guidebook series: Eyes Open

I love the idea behind the new guidebook series Eyes Open by design company Ideo. Rather than busy themselves with the rote regurgitation of sights of interest, restaurants and hotels, Eyes Open seeks to help travelers shift their attention towards really looking and immersing themselves in their surroundings. The series recently launched with its first two entries, New York and London, with additional cities to follow in the near future.

I had a chance to peruse the New York edition recently and came away with some interesting first impressions. The book is organized by four themes – ‘observer,’ ‘diner,’ ‘shopper’ and ‘mingler.’ Each theme is meant to represent a different “lens” by which we can view our destination. Within each category is a series of short travel narratives on a variety of topics, focusing on everything from secret eating clubs to unique small businesses to hidden earthwork art installations. As I resident of New York who is fairly well-versed in the city’s hidden amusements, I found the entries both surprising and informative. At the same time, this approach is sure to leave gaps for some travelers. Ideo makes no apology for the fact their Eyes Open guides are not comprehensive. Visitors looking for the basic practicalities of where to stay and a basic overview of neighborhoods will probably come away disappointed.

Then again, there is something to be said for curated guides like Eyes Open. As each of us travels, too often we get caught up in “checking off a list” of the must-see sights and locations. Eyes Open is the type of travel aid that can help us take a step back and experience a place through an entirely new perspective. Sometimes that’s worth the extra 20 bucks. Think of it as nice supplement to a more traditional guidebook.

American Airlines guide to Paris

You probably don’t need another guide to Paris, but this month’s American Airlines Milestones Parisian overview is just too amusing to pass up. Besides a helpful section of what’s going on in Paris, there is a funny video guide to the city of lights. My favorite line from the clip:

“Behold the world’s most famous museum, the Louvre. Home to the Mona Lisa, Venus de Milo and that cute picture of dogs playing poker.”

Check out the “Backstreets” video for some humorous tips on all the typical Parisian things to find around the city. As the guide bites into a crepe full of Nutella, he intelligently points out, “Crepe. Or as they say in Paris…. Les crepes.”

And the video is complete with romanticized accordion music. You don’t have to use the site as your guide to Paris, but at least check it out for your own amusement.

Not so PC: Guidebooks About Your Own City

Sometimes you got to wonder how guidebooks get away with it: in a world so PC you can barely make a generalization about anything at all, the essence of guidebooks these days is, in a nutshell, all about making bold statements based largely on generalization and cultural stereotyping. That is, after all, how they make them fun to read.

It’s actually quite funny to read a guidebook about your own city or country. In the TimeOut guide on Prague, I liked how the author summarized the Czech culture: “Czechs continue to drive like lunatics, drink beer for breakfast and insist that grey pate made from mutilated chicken organs really does taste good.”

Or this one: “Czechs are famous for inviting near strangers into their houses, their liquor cabinets and even their beds.”

There you have it. Although that is probably not how most Czechs would like to be described to the rest of the world, it is hard to disagree with the message. Plus, who cares about what the locals think, they are not the ones reading it. Although, arguably, they should.