Gadling

  • Asia   
  • Europe   
  • Africa   
  • Middle East   
  • North America   
  • South America   
  • Central America   
  • Oceania   
  • Adventure Travel   
  • Budget Travel   
  • Travel Tech   
  • Luxury Travel   
  • Photography   
  • Airlines   
  • Hotels   
  • Cruises   
  • Food & Drink   
  • Arts & Culture   

Articles tagged “hey america didja ever”

Carnival steering cruise biz through uncharted social waters

by Chris Owen on Dec 27, 2010

Riding the bumper of last weeks designation as official confetti sponsor of the Times Square New Years Eve 2011 celebration, Carnival Cruise Lines launched this week a campaign that “inspires people to try new things to add more fun to their lives.” Carnival kind of “fun” that is.

Last week, Carnival invited everyone to get in on their signature “fun” by visiting their New Years Eve “Wishing Wall.” Visitors have been sharing their hopes and dreams for 2011 on slips of red, white and blue paper that will be added to the confetti used on New Years Eve. Make that a ton of confetti all falling literally in-your-face engagingly on Times Square.

“As a company that is built upon fun and memorable vacation experiences, we thought that it was time to help Americans put fun on the front burner,” said Jim Berra, senior vice president and chief marketing officer.

Born this week is Carnivals “Hey America, DidJa Ever?” element where the line is collecting the “Top 100 Firsts” from over 420,000 Facebook fans. Fans are encouraged to tighten up relationships by sharing experiences through photos and videos aimed to create events and memories. Carnival will help make those dreams come true for fans giving away anything from cruise vactions for four to appearing on stage with a favorite band.

Carnival is tightly focused on incorporating the fun element in life for all, consulting Robert Mack, celebrity life coach and author of the best-selling book, “Happiness From the Inside Out: The Art and Science of Fulfillment.” He reasons that to live your best life, inspirational personal goals are the key, saying “If you can stay engaged and keep it fun, you’ll be more committed.”

Indeed, the line has quietly committing itself to social platforms, capitalizing on the signature “fun” element that pervades their culture. Carnival’s senior cruise director John Heald has a popular long-running blog, the company’s twitter handle, @CCLSupport, takes care of guest relations issues swiftly, the line’s website promotes more interactivity and even the line’s new batch of commercials feature actual guests having a good dose of that fun.

It looks to be a seamless package with plenty of room for expansiion that other lines will no doubt try to duplicate shortly.

Flickr photo by familymwr

  • A Skift Property

  • Keep in Touch

    Sign up for our newsletters

    By submitting this form, you agree to receive email communication from Skift and our partners.

  • Latest News

    • Austria in 6 Cakes: The Sachertorte Saga
      Gadling
    • Austria in 6 Cakes: Poppy Seeds are Popular
      Gadling
    • Russia to Invest $14.5 Billion in Building Its Own Planes as Sanctions Bite
      Skift
    • The Highest Paid Online Travel Agency CEOs
      Skift
    • Austria in 6 (or More) Cakes: The Pistachio Problem
      Gadling
Skift Travel Megatrends 2022Skift Travel Megatrends 2022
Travel Industry Event CalendarTravel Industry Event Calendar
Travel Industry ResearchTravel Industry Research
Definitive History of Online TravelDefinitive History of Online Travel

More Stories from Our Friends

  • RSS Skift

    • Daily Podcast: Expedia CEO’s Big Payday
    • Accor to Recruit 12,000 Overseas Temp Workers in Time for Qatar World Cup
    • The Highest Paid Online Travel Agency CEOs
    • Russia to Invest $14.5 Billion in Building Its Own Planes as Sanctions Bite
    • Skyscanner and Gogobot Acquisitions Help Trip.com Navigate China Domestic Travel Woes
  • RSS Airline Weekly

    • Delta and Latam Airlines Look for a South American Edge Under New Partnership
    • Lufthansa Brings Back A380s on Strong Demand, Aircraft Production Delays
    • Qantas Braces for Crowd Rush With Staff Bonuses, Schedule Cuts
    • IATA Sees Pent-Up Profits
    • Potential British Airways Strike Adds to European Airlines’ Struggles This Summer
  • RSS Skift Daily Briefing Podcast

    • The Airline Industry's Chaotic Summer
    • Barcelona's Tourism Balancing Act
    • Why One-Way Airplane Ticket Sales Are Surging
    • U.S.' Highest Paid Airline CEOs
    • UK's Travel Chaos
    • Puerto Rico's Tourism Reboot
    • Travel's Impending Full Recovery
    • Higher Prices Altering Travel Plans
  • RSS EventMB

    • Event Data Is a Goldmine, But Planners Can’t Do It Alone
    • Events May Turn Away From States Where Abortion Is Now Illegal
    • 3 Event Contract Trends in 2022
    • Podcast: The Event Industry Through the Eyes of a Student
    • Can New Carbon Guidelines Really Transform Events?
  • ©2022 Gadling   
    • About   
    • Contact