Hotels on social media: we’re trying!

For the properties using social media, the effort seems to be paying off. Guests are using tools like Facebook to score discounted rates all over the country. This shouldn’t exactly be shocking, but since the travel industry lags other businesses, there’s a sort of novelty to the impact of promoting in these emerging online environments.

What’s interesting is that the greatest benefit may not be the booking itself, or the attendant revenue. Rather, it’s the subsequent online chest-puffing involved in telling the world you scored a great deal. Why? It’s electron-based word-of-mouth, which sends people over to the property’s Facebook page creating the potential for more clicks, bookings and braggadocio … to kick the cycle off again.

Vail: Eight free ways to rock snowless slopes

Your skis are jammed in the closet, and you’re more concerned about traffic en route to the beach than you are about getting out to the Rockies. Well, it’s time to change your thinking. Dash off to Colorado this summer, and you can escape the heat and find some exciting ways to recharge away from home. Oh, and you won’t have to pull out your wallet when you get there.

Check out these free ways to have a blast in Vail this summer without dropping a dime:

1. Music: Enjoy the Hot Summer Nights Tuesday Free Concert series

2. More Music: Tuesday isn’t enough? Get greedy and hang out until Thurday for jazz concerts outside the Arrabelle at Vail Square. If you can’t get enough jazz, linger at the Vail Farmer’s Market on Sunday, too.

3. Ride: Stick your kids on a gondola. It won’t cost you a thing, and you can get them out of your hair for a bit.

4. Play: Try your hand at horseshoes or bocce (among others) at Adventure Ridge.5. Hike: Walk the trails of Vail Mountain with a guide.

6. Serve and volley: Are you into tennis? Pick up a match at the Golden Peak Tennis Courts.

7. Learn: Take advantage of free admission to the Colorado Ski Museum.

8. Park: Yeah, it doesn’t sound like much, but anyone who lives in a city, especially, will appreciate this one. Vail Village and Lionshead offer free parking all summer long.

And if this isn’t enough for you, there are some deals to be had. Both the Arrabelle at Vail Square and The Lodge at Vail are kicking in solid discounts, with rates at the former starting at $199 a night and the latter at $149 a night.

Sanibel Marriott wants your pocket change for extra night

Pretty pissed about the proposed 2-cent increase in stamp prices? If you’re among the Luddites still using dead-tree communication, I imagine it’s pretty annoying. To get some relief from this postal madness, head on down to the Sanibel Harbour Marriott Resort & Spa in Fort Myers, Florida.

Through the end of the month, for a three-night stay between August 22, 2010 and the end of September, you can book your third merely by putting your 2 cents in. Yep, a pair of pennies extends your stay. Since room rates start at a mere $159, the entire experience won’t drain your bank account. Remember to use discount code PK3 when booking online.

A Dozen Ways to Save in New England

Looking to make your travel bucks go a bit further this summer? Well, there are a dozen ways you can do it in New England. Twelve properties in the New England Inns & Resorts Association are kicking in extra nights, meal vouchers upgrades and comp’ed rounds of golf to get you under their roofs for a while. Here are three to whet your appetite

1. Free Golf at Crowne Plaza Cromwell
Head up to Cromwell, Connecticut and a two-night stay at the Crowne Plaza will get you a free 18-hole round of golf at Lyman Orchards Golf Course. Rates start at $131 a night, and you have to book at least seven days in advance.

2. Free night mid-week at The Wildflower Inn
From September 6, 2010 through October 29, 2010, you get a free fourth night when you book three at The Wildflower Inn in Lyndonville, Vermont. Take in the foliage, and breathe in air that’s just starting to become crisp – while sipping hot cider and nibbling on Vermont Cabot cheese. Rates start at $390 per couple for four nights (mid-week only).

3. Free for kids at Lake Morey Resort
Visit Lake Morey in Fairley, Vermont, and children under 12 can stay free (in a room with an adult), eat free and take full advantage of the supervised children’s program. It’s only available mid-week, now through August 22, 2010.

Hotel room upgrades on the cheap with “Nor1” online service

During one of my summer Mattress Runs, the hotel booking process offered something any frequent guest loves to see – the option to request a paid upgrade. Since I had never seen this offered at this particular chain, I decided to dig a little deeper into the feature. As it turns out, there is a third party company behind the service called Nor1.

Nor1 lets hotels generate extra revenue by upselling unused rooms to existing guest reservations – the process is extremely simple and takes place during the reservation. For a fee starting under $10, hotels can “upsell” guests a larger room, suite, balcony or other upgrade. In my case, I was offered an upgrade from a standard room to an executive king room for just $9 – well within the amount I’d be willing to pay.

Since the hotel assigns upgrades themselves, you don’t know whether you actually get the upgrade until you arrive, but you also won’t be charged unless you are actually upgraded.

Sadly, as with many technologies, this service looked better online than it did in reality. Upon arrival at my Hyatt, nobody had any idea what I was talking about, and claimed they had never heard of the service. I’ll put it down to “growing pains”, and hope that Nor1 starts offering these paid upgrade options at more hotel chains (along with some training for the front desk staff).

According to their site, Nor1 currently offers upgrades with Kimpton, Country Inns and Suites, Hilton and several other hotel chains. Their technology isn’t even limited to hotels – the system is able to do upsells on rental cars, airlines and cruise lines.