Travel Trends: The rise of the ‘Free Independent Traveler’ (FIT)

by Gadling Staff on

Over the last few years, the world travel landscape has undergone significant changes brought by security concerns, the economic crisis and green considerations. These new conditions have given rise to a new type of tourist: the “Free Independent Traveler,” or FIT. The term refers generally to people over 35, of above average income, and who like to travel in small groups or as couples. They avoid mass tourism and the holiday package of traditional travel operators, and favor a more individualistic approach to travel. They may or may not be “Four Percenters.”

Free Independent Travelers as an alternative movement?
FITs tend to be environmentally aware, with the desire to experience new ways of life and usually are enthusiastic, off-the-beaten-track explorers with a thirst for experiencing the “real thing.” They enjoy good food, architecture, and the heritage of local cultures.

Also, they are an important and growing sector in the travel market. Governments, regional tourist boards and other public sectors responsible for tourism development try to attract them. Why? The basic principle is economics. FITs spread their money around in a more efficient fashion, buying from multiple locations driven by their own particular itinerary and tastes and by the intention of enjoying the local way of life. In contrast, tour groups concentrate in a few providers, which tend to spread money in a less than optimal manner.


The Power of Information
How FITs garner information for their trips is of vital importance. Not surprisingly, a wide variety of sources and/or tips from social websites are key.Sites such as Lonely Planet’s Thorn Tree forum or GoNOMAD.com are both examples and represent the fundamental difference between the FIT and other types of traveler. Many FITs are even leraging Facebook, Twitter, Foursquare and other social networking sites to get information about trips. After all, independent travel is about the sharing and passing on of ideas and knowledge. The FIT vacation is a custom-built menu fed by suggestions from friends, forums, specialty providers or others. The rise of low-cost airlines in the US and Europe has also increased the supply of alternative and lower cost short haul destinations fueling demand for these newly available markets.

The internet is fundamental to the rise of the FIT, and as such, many traditional Travel Operators interested in tapping into this new, growing market are starting to offer fully customized travel options through their websites to create almost an oxymoron: Independent Travel Operators.

Take a look at the trends in information gathering and travel booking below. (Please note that all data points for 2010 and 2011 have been forecasted to show future trends. We can’t see into the future.)

Information Sourcing for Travel
As you can clearly see below, FITs have turned almost exclusively to the Internet for information gathering and trip-planning.

Where do people go to price airline tickets?
As you can see from this chart, FITs have largely abandoned advice from tour guides, tour books, friends, and relatives to price airline tickets. [Ed’s note — who ever asked their friends for details about airline ticket prices?!] With the rise of the Internet, FITs are instead going directly to the source to learn about and compare airline ticket prices. For anyone who has ever visited a booking aggregator or an airline website, of course, this makes perfect sense.

Where do people go to book tours?
As with the chart above, FITs have almost entirely abandoned tour operators for actually booking their trips and/or extended tours.

So are you a FIT traveler?

Data Sources:

See more Travel Trends.

Indie Travel Podcast launches new magazine

by Katie Hammel on

Craig and Linda Martin have been traveling the world together since 2006. In that time, they’ve launched the Indie Travel Podcast and turned it into a successful website (they were named Best Podcast in Lonely Planet’s 2009 Travel Blog Awards) and an excellent source of information for the independent traveler. Now, in a time when major glossies seem to be folding right and left, they’ve launched a magazine. You’ve got to admire that kind of moxie.

The Indie Travel Podcast website combines inspiring destination features with practical advice, like how to use Skype and other internet phone services or what to look for when booking a hostel. There are also entertaining and informative podcasts, videos and hotel reviews. The newly launched magazine combines the best features of the website with the same Indie Travel focus – it’s geared towards independent, adventurous travelers, and budget and long-term travelers.

The Indie Travel Podcast Magazine launches September 1. There will be four issues per year, available at NZ$40 (around US$27) including postage. I had a chance to take a sneak peak and was quite impressed with the quality of the production and the writers (familiar names in the blogosphere) attached to the project.

The feature articles are fresh and interesting – Tim Patterson’s article on the Kachin Independence Army in Burma put a human face on war, and Lola Akinmade’s photos of Lagos were stunning – and the regular columns promise to be informative and helpful – Kim Mance will offer practical advice for woman traveling solo and Christine Gilbert will show us how to be “location independent” so we can earn a living while traveling the world. In the premier issue, there are also blog reviews, an interview with round-the-world traveler Gary Arndt, a guide to tapas in Seville, book reviews, and profiles of Tonga, Egypt, Alaska, Angor Wat and the Baltic capitals of Riga, Tallinn and Vilnius.

If you’ve ever felt out of touch with the Travel + Leisure set (you know, those who file a $200 per night hotel under “budget options”) or if you’re just looking for more inspiration and practical information to feed your wanderlust, check out the Indie Travel Podcast Magazine. I think as the mag continues to grow, the quality will get even better. Plus, I’m a sucker for moxie, and I like the idea of supporting two “indie” travelers with the courage to follow their dreams.

Hotels and inns with a cultural flair

by Jamie Rhein on

When you just need a place to stay on your way to somewhere else, finding a comfortable bed and a clean room may be all that’s required. But for atmosphere that reflects a unique location look beyond a chain hotel, no matter how glammed up that chain hotel might be. Why stay at a hotel with an ambiance that says it could be anywhere when you can stay at a place that is influenced by its location?

Head to the hotels or inns that are independently owned where the decorator has a passion for a hotel’s setting and authenticity is key. Often a creative, clever touch is a signature trait. Whenever I have stayed in such a place, the memories I bring home with me are more vivid and my experiences more satisfying. I picked these five because of personal experience–or that they intrigued be because of their sense of place and culture.

1. Glenlaurel Inn and Cottages in the Hocking Hills of Ohio. The bag piper who stands outside the manor house (in the first photo) in the evening and plays a Scottish tune to announce that dinner is served is only one part of Scotland that’s been transplanted to the hills of Ohio. There’s also the Scottish poetry read before dinner, the complimentary homemade shortbread in each accommodation and the look of the place.

The manor house looks like it is in the highlands of Scotland instead of the highlands of Appalachia. The main feature of the terrain is the Camusfearna Gorge that the manor house, the crofts and cottages use as backdrop. Trails wind throughout the property offering waterfalls and nooks and crannies for exploring. The mist in the morning adds to the allure. Be aware that this is an adult only establishment.

2. Broadway Hotel, Philipsburg, Montana. Reflecting a love for Montana and a sense of travel adventure, this small hotel has one-of-a-kind thematic rooms. Some have a western flavor and others reflect owners’ Jim and Sue Jenners’ world travels. Overlooking downtown Philipsburg, a former mining town that is one of the prettiest painted towns in the west and on the Pintler Scenic Route, the hotel offers a place to park your car for a weekend of wandering among shops, a museum, restaurants and live theater.

If you go here, take time to hang out in The Big Cowboy Room with its upscale western decor. This is the hotel’s common lounge. If you bring a bottle of wine, there are wine glasses available for use.

3. Hotel Santa Fe, Santa Fe, New Mexico. Adobe stucco hotels are not uncommon in Santa Fe. It’s the look of choice. But, for a more authentic experience, try this option. Hotel Santa Fe is the only Native American-owned hotel and the decor and offerings reflect it. Here is a sense that you’ve ended up somewhere special.

Native American cuisine from other areas of the U.S. are incorporated into the hotel’s menu. There aren’t many places where you can dine in an authentic tee pee for a private meal. Native American dances, flute playing and story-telling are part of the entertainment. The Hacienda–also part of Hotel Santa Fe, offers Native American decor as well. Both hotels have a Native American package that includes pueblo tours.

4. The Saint Ann/ Marie Antoinette, New Orleans. If heading to New Orleans, stay near Bourbon Street. The French Old Quarter is made for wandering and walking. This hotel is small, elegant and captures the flavor of where it is located. It’s close to the action, however, by the description and looks, appears to be a bit of a hideaway location as well.

The courtyard and gardens caught my attention. I’ve stayed in New Orleans twice. Next time, I’d head here. I’m a sucker for creamy colors and arched windows with white trim.

5. Panama Hotel, Seattle. Located in old Japantown, the influence of this hotel is a mix between European and Japanese. Built in 1910, the hotel has the only remaining Japanese bathhouse in the United States. This Sento is still intact and can be toured, although it is not in use.

The hotel is unusual in that there are shared men and women’s bathrooms, although there are separate sinks in each room. There is also a tea house that features teas and coffees from around the world. Staying here is like staying in history.

Undiscovered New York: Handmade in Brooklyn

by Jeremy Kressmann on

Brooklyn remains one of the more fiercely independent places in all of New York City. Although the Borough was officially incorporated into the greater city in 1898, it has long-rivaled its more popular neighbor Manhattan across the river for the tallest buildings, the most impressive parks and museums and for the ingenuity of its residents.

One of the more visible artifacts of this competitive spirit and creativity is Brooklyn’s love affair with all things handcrafted, artisanal and one-of-a-kind. What is it about Brooklyn that makes it so creative exactly? Call it a symptom of the pride Brooklyn’s residents have for their unique brownstone neighborhoods. Or chalk it up to the high creativity of the area’s many transplants from around the world. But whether it’s made-from-scratch pickles, chocolate or beer, a lovingly crafted musical instrument or quirky piece of jewelry or hooded sweatshirt, the labors of Brooklyn refuse to be homogeneous.

And what about you, dear reader – are you looking for a one-of-a-kind gift or souvenir from your visit to the Big Apple? Does the prospect of some handcrafted beer make you thirsty? Perhaps some custom-made cologne, perfume or clothing is more your style? Grab the next subway out of Manhattan: this week’s edition of Undiscovered New York is handmade, straight from Brooklyn. Click below to read more.
Handmade Gifts
They say smell is the sense most closely associated with memory – Brooklyn scent-makers at D.S. & Durga seem to have taken the idea to heart. The pair of budding smell-smiths have been producing small batch handmade colognes and perfumes since 2007, sourcing plant extracts, resins and oils from around the world. Stop by one of their Brooklyn retail outlets and pick up a custom made bottle for yourself.

While D.S. & Durga are playing around with notes of scent like citrus and ginger, the craftsmen at Sadowsky Guitars have a very different kind of note-making in mind. Though New York has a long history as a center for guitar-making companies, the team at Sadowsky operates out of a small store in Brooklyn. They have produced custom guitars, basses and audio products for such musicians as Adam Clayton from U2 and Lenny Kravitz. If it’s good enough for these accomplished axe-handlers, guitarists everywhere can bet there’s a custom guitar there waiting to built just for you.

Independent Fashion
When it comes to clothing, Brooklyn’s got a style all its own. Men and women alike swear by local clothing chain Brooklyn Industries. They stock a wide range of quirky bags, outerwear, t-shirts and dresses to suit the most discerning fashion-lovers. It’s gotten so popular you can now find retail outlets well beyond the chain’s Brooklyn home in locations as far away as Chicago and Portland.

If customization is your thing, look no further than Brooklyn favorite Neighborhoodies. The clothing chain, which lets customers design one-of-a-kind hooded sweatshirts and t-shirts emblazoned with personal messages and imagery, first got its start in this most creative of Boroughs. This isn’t your boring old iron-on we’re talking about here – the letters can be hand-stitched onto any clothing item and can include graphics like guns, monkeys and thunderbolts.

Free-form Food
As was noted in a recent article by the New York Times, Brooklyn has become ground zero for one of the country’s most interesting and creative artisanal food scenes. Passionate foodies and chefs are making just about every kind of foodstuff imaginable from scratch, including items like chocolate, cheese and pickles.

But it doesn’t stop there – beer lovers should make sure to try out one of the Borough’s several local brews. Local favorites include Williamsburg’s Brooklyn Brewery, where visitors can take a tour and to sample a few of their recent specialities, or the Brooklyn brewers at Sixpoint Craft Ales. Meanwhile, the small-batch pickle makers of Wheelhouse crank out seasonal experimental pickle flavors like Champagne Vinegar Spears as well as standbys including Big Bang Okra and Top Shelf Beets.

Gadling Gear Review: Eagle Creek Thrive 65L

by Justin Glow on

I’m a long-time fan of Eagle Creek. I’ve raved in the past about their superior customer service skills, but my love for the company doesn’t end there. Most importantly, they create impressive, well-thought-out backpacks for the independent traveler. I can’t imagine traveling with anything else.

The Eagle Creek Voyage 65L was my first pack from the company. It’s a rugged, durable, innovative bag that has lasted me many years and proven itself invaluable for nearly every one of my trips to various parts of the world.

So when Eagle Creek announced an update to their Voyage series with the new Thrive model earlier this year, I knew I had to give it a go.

The Thrive 65L — the updated model in the 65-liter size — looks very similar to my older Voyage. It still offers many of the features that made me fall in love with its predecessor: a modular, removable day pack, front-loading panels, multiple grab handles, and numerous external and internal pockets. But many new features and upgrades lurk inside of this nifty pack.

The most noticeable upgrade is its Zip-away X-ACT Suspension. Like the Voyage, the hip belts and shoulder straps can be zipped away to give more of a duffel bag appearance. But the new suspension system becomes truly invaluable when you place the fully-loaded pack on your back. Various bits of mesh-covered foam keep the main load away from your back, creating a refreshing flow of air between the pack and your tired traveler torso. That’s right — no more sweaty backs! The shoulder straps are even more ergonomic than the previous version, and each is adjustable at numerous points throughout the system.

Perhaps my only complaint with the new suspension system in comparison to the old is the rigidness of the hip belts. The Voyage series hip belts were much more pliable, which made it easy to tuck away behind your back when they’re not needed. (Ever walked down an airplane aisle with the hip belts unstrapped, slapping the faces of seated aisle passengers on your way to the back? Not fun.) The new hip belts are much too rigid to comfortably place behind your back. However, with a fully-loaded pack, the Thrive does a much better job at supporting your lower back with its rigid belt — so not all is lost.

The removable day pack has proven to be my favorite feature of every Eagle Creek pack I’ve owned. The Thrive offers many small upgrades this unit, making it not only a great addition to the entire system as a whole, but also a stellar 2-3 day pack on its own. A secret compartment near the top of the back, directly behind the upper grab handle, holds all of the smaller valuables that you want hidden away, like a passport, plane tickets, keys (it has a handy latch for those), mobile phone, cash, and even your mp3 player. A handy headphone port completes the secret compartment, allowing you to run the phones conveniently up to your ears without having to remove the device.

One of the few negative upgrades to the daypack are its shoulder straps: you can no longer unhook them for easy storage in the back pocket, which is strange because they still include the pocket. Folding away the shoulder straps without being able to unhook them ends up making the day pack bulkier than necessary. The main, front compartment of the pack is large enough to fit my Macbook Pro along with 2-3 days worth of clothes. Unlike the third compartment on the older Voyage, the Thrive has a a much larger third pocket for easy access to any other small items you might want to take out on your day trip.

On to the main pack itself: Wow, this thing is huge — but not too huge. I normally pack no more than 5-6 days worth of supplies for trips lasting at least as long as that, and the 65L offers more than enough room to fit that, and any souvenirs I decide to hide away for friends back home. The front-loading panel means I can grab something from the bottom of the pack without removing everything on top of it — a necessary feature for every hostel-goer who is in and out of his or her pack numerous times a day, but still wants to use it as a locker of sorts. Pair it with some packing cubes as I’ve done, and you’ll end up like me: more organized on the road than you are at home.

Another invaluable upgrade to the 65L line is the built-in rain cover. I purchased a detached rain cover for my older Voyage, but that was a pain to keep track of and stuff away when it was wet. The Thrive’s rain cover unrolls from the bottom of the pack to cover itself, and easily stuffs back away into its own compartment when you’re done.

Eagle Creek has also put a lot of thought into security with their newer line of backpacks. Each and every zipper offers a lash point which allows you to zip together the openers and run each through a grommet so a security lock can be attached. If you’re hauling around a lot of expensive gear like I usually am, this is invaluable. It won’t help fend off that jerk with a pocket knife who plans on slicing through the material to snatch your booty, but it’ll keep crowded-market hands away. You’re no longer the easy target.

Overall, I’m extremely pleased with the upgrade. Eagle Creek continues to prove to be one of the best choices for the independent backpacker, and I can’t imagine running across a more well-thought out, quality backpack in the near future.

Thrive 65L – Eagle Creek. MSRP $200.00.