The Price Of Wine Is Too Damn High

If you were given a blind taste test, could you tell the difference between a $10 bottle of wine and a $20 bottle or even a $50 bottle? Last year, I listened to a Freakonomics podcast, in which Steve Levitt set out to determine if his friends and colleagues could tell the difference between good wine and swill and the results of the experiment confirmed what I’ve always suspected about many wine snobs: they’re full of crap.

Leavitt held a dinner party and invited fellow wine enthusiasts to taste a variety of wines without letting them see the labels. But he threw them a curveball by telling them that inexpensive wines were $50 bottles, and, predictably, everyone in the group scored the bogus $50 wines higher than the authentically pricey ones, which Leavitt introduced as cheap or mid-price range.

In the podcast, the authors also cite Robin Goldstein, who published a study detailing research from 6,000 blind wine tests that concluded that when people don’t know the price of the wine, they do not derive any additional enjoyment from expensive wines compared to cheaper ones. So while many people need to know they’re drinking an expensive wine to enjoy it, I’m the opposite – I really enjoy a wine if I get a good deal on it.I’m not claiming that all wines are created equal, but my point here is that you shouldn’t have to spend a lot of money for decent wine. I spent three months in Europe this year, mostly in the Mediterranean, and now that I’m back in the U.S., it’s depressing how wine is valued as a treat or a luxury item in most restaurants Stateside. Even a glass of crap or mediocre wine in most restaurants is going to set you back at least $5. But in Spain, Italy, Greece and in many other parts of the world, you can drink basic table wine for next to nothing.

In Praise of Cheap Wine

In Palma de Mallorca, I had a very nice glass of Spanish wine, with a generous pour, at the Bar Major (see right) in an indoor market for all of 1€. At the Osteria Da Anguilinu, a very nice little restaurant in Lecce, Italy, a quarter liter of the house wine also costs, you guessed it, 1€ (See video below). In the south of France, you can walk into a supermarket and fill your own jug with table wine for, again, 1€. And on the Greek island of Samos, we bought some delicious bottles of sweet local wine from a vintner named Manolis, right off the back of his truck for 4€ and were later told that we got ripped off. (See video below)

In Italy and Greece, even if you’re eating on a beach or in another place with a great view, you can still usually order an inexpensive carafe of table wine. And to be clear, when I refer to cheap wine here, I’m talking about drinkable stuff, not the jug wine you see alcoholics throwing back in bus terminals and alleyways.

But here in the good old U.S.A., glasses and bottles of wine cost a pretty penny. Even at Noodles & Company, a fast food joint, a glass of mediocre wine will cost you nearly $6 with tax. Why?

I think the primary reason is that wine isn’t the deeply ingrained part of our culture that it is in European countries, where babies practically guzzle the stuff from their bottles. Here, wine is still associated with the Grey Poupon country club set, but on the other side of the pond, everyone drinks it, no matter whether they clean sewers or run a multinational company.

U.S. business owners also tend to price their food reasonably to try to entice customers while hoping to make a larger profit margin off the drinks. When customers peruse a restaurant’s menu, either in person or online, they tend to formulate an opinion on how pricey it is based on the food prices, even though the drinks can cost nearly as much.

Also, we don’t consume the same volume of wine that Europeans do, so there is no volume discount. According to the Wine Institute, Americans drink just 9.4 liters of wine per capita annually, compared to 45.7 liters in France, 42.1 in Italy and 27 liters in Greece. Interestingly enough, those party animals in the Vatican top the chart with a whopping 54 liters consumed per person per year.

The same volume discount concept applies to beer in beer-drinking countries. In most parts of Germany, you can buy a half-liter mug of great beer for about €3-4, because bars assume you’ll be drinking several of them. So if we want cheaper wine and beer, we apparently need to drink much more of both.

Perhaps we need a political candidate to draw attention to this problem in the same way Jimmy McMillan did with his The Rent is Too Damn High Party candidacies for governor and senator in New York State. I don’t see a The Wine Is Too Damn Expensive party candidate getting into the White House anytime soon, but it can’t hurt.

Of course, there are other items that are very cheap here and ridiculously expensive in Europe, like car rentals and the price of gas, for example. Given the choice between cheap alcohol and cheap gas, I would be hard pressed to pick between the two. How about you?

(First image by Roger Salz on Flickr, second image and videos by Dave Seminara)

Why The Cinque Terre In Italy Should Be Your Next Trip

Once a coastline of sleepy fishing villages, the Cinque Terre, or “Five Lands,” has become a popular destination for tourism over the recent years. What makes this Italian destination different from most tourist hot spots, however, is that it has somehow managed to retain its old-world charm and simple style.

Located in the Liguria region of Italy, the five towns that compose the Cinque Terre include Monterosso al Mare, Vernazza, Corniglia, Manarola and Riomaggiore. The area hasn’t succumbed to the corporate world, as terraced hills of colorful buildings and small shops allow visitors to experience real life on the Italian Riviera. Moreover, the area is well known for its grapes, olives and pesto, which have unique flavors due to the mild, warm climate and shelter from winds by nearby mountains. Hiking from town to town is a popular activity, and a great way to experience each area while seeing as much as possible.

In October 2011, the towns of Vernazza and Monterosso experienced devastating floods, burying the cities under 10 feet of mud and leaving the people without water or electricity. Locals have been working feverishly to get the area back to its original state, and have done an excellent job of staying on schedule with the rebuilding. One great way to experience the beauty of the Italian Riviera is to stay in the towns of Vernazza and Monterosso. There, you can drink Ligurian wine, enjoy the cuisine and immerse yourself in the towns’ traditional cultures. It’s a unique time to go, as there is a feeling of renewed joy in the air. Moreover, you’ll be one of the first to experience the old town with its new vitality.

For a more visual idea of the Cinque Terre, check out the gallery below.

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[Images via Big Stock]

A Reluctant Artist Finds His Way In Florence

To say that I’m a reluctant traveler would be to vastly undersell the case. When asked to take a trip out of town my gut reaction is to blurt out WHY? as if I were being threatened with banishment for committing some wrong. So when my parents asked me and my girlfriend to join them in Florence for a week and I agreed, everyone was taken aback…myself included.

My girlfriend is a planner. In the weeks leading up to our departure she immersed herself in guidebooks, maps, internet searches, and even Italian language lessons on tape. My seeming lack of curiosity or interest in involving myself in these preparatory studies irked her relentlessly. She wanted to know whether I even wanted to go on the trip at all. I’d tell her I was looking forward to being in Italy with her and to seeing my folks. This was a vague, unsatisfactory answer in her eyes but it’s all I could say.

A sudden storm delayed our takeoff from O’Hare some two hours so instead of Chicago-Zurich-Florence it became Chicago-Zurich-Frankfurt-Florence. Mercifully, walking off the plane to meet my waiting parents took mere minutes.

Florence’s airport would fit inside of O’Hare a dozen times over, and soon we were squeezing a rented Audi around cars, scooters, bikes, pedestrians, and other less-classifiable modes of conveyance in the narrow free-for-all of Florence traffic, a steady chorus of vaffanculos raining down on us from impatient Italian motorists throughout. We were headed into the hills above the city, to Fiesole, where my folks had rented an apartment in a farmhouse set in an olive grove; part of Italy’s agriturismo program.

My parents have vacationed here for three of the last four summers, coming back for the vistas of lush hills, interrupted every so often by red-roofed villas; for the relief from summer heat that this altitude afforded; and, probably most of all, for the locally grown and produced food and wine. Waking the next morning and looking out the window, I could see why painters have been painting this landscape for all these many centuries.The center of Fiesole is home to a beautiful monastery, and we peeked through the barred windows of the ancient cells to reveal tiny spaces filled with one or two pieces of furniture-a desk with a cross most often-where it was hard to imagine a person could stand up and stretch, much less spend years.


One evening we drove to San Minuato del Monte-a stunning 13th Century church-which afforded a clear view of the center of Florence. I was taken enough with the place to return a couple mornings later and paint a watercolor of the setting, backlit by a steady stream of weary tourists stopping on their journeys. We knew that our few days wouldn’t allow us to take in even a fraction of the architectural, artistic, and religious treasures one stumbles over around every other corner here so we were content to linger in the places that drew us and not to worry about missing the many wonders we’d doubtless miss.

On a lark one steaming afternoon we got in line for a look inside the Duomo. We thought it’d be a quick look upward until we saw the sign by the cashier’s window warning those with heart conditions to turn back. We climbed over four hundred steps up to the top of the dome, with respites on two catwalks for views of the tremendous Vasari mural, and the hike culminated in a view of all of Florence and the surrounding hills. It was the exhausting, exhilarating, and unexpected highlight of the whole trip.

Before we left I spent a couple hours sitting and painting outside the door of my parents’ place up in the hills. I’ve always heard that the point of a vacation is to get out of your routine, to do and see things you wouldn’t in your workaday world, but for a painter, those everyday sights form the vocabulary of what he does. If I stayed in this place longer I’d have likely remained in this courtyard with the olive groves, painting and drawing and trying to get a better sense of the place than a week could possibly hope to afford. This is what stopped me from traveling more over the years, the sense that nothing but a scratch of the surface could ever be had from these excursions.

As I told my girlfriend before we went, I was glad to be in Italy with her and with my parents but getting these glimpses of a world other than the one I knew proved more worthwhile than I would have ever suspected. In a way those red roofs, hairpinning, blind roadways, and green hills will stay with me for a while.

Knocked Up Abroad: Lessons Learned From Traveling With A Baby


Long before I became a mother, people told me that the first six months is the easiest time to travel with a baby – before they walk, talk or require children’s activities. Others told me to travel as much as possible before you have children, as it’s too difficult to go places for the first few years. I can confirm that you don’t have to turn in your passport when you have a baby, as my daughter Vera turns one year old today (they really do grow up so fast), and I’ve traveled with her extensively since she was six weeks old, as well as frequently when I was pregnant. As she was born in Turkey, far from our families and home country, I knew travel would be a factor in her life, but never expected I would love traveling with her and try to fit in as many trips as possible (nine countries and counting).

I’ve written here on Gadling a series of articles on planning travel, flying and international travel with baby, and expanded on these topics on my blog, Knocked Up Abroad Travels. I still stand by all of those tips and tricks, but below are the most important lessons I’ve learned from traveling with a baby in the first year.

Do a test run trip
Just as a baby has to learn to crawl before they can walk, start small with your explorations. Before you plan a big trip with a baby, take a shorter “test run” to see it’s not so hard and learn what your challenges might be. Taking a short flight to an unfamiliar place, especially with a time change, language or cultural barrier, is good practice before you take a bigger trip. If you live in the U.S., a long weekend in Canada or the Caribbean, or even Chicago, could be a nice break and a useful lesson on traveling with a baby. While we live in Istanbul, travel in Europe is (relatively) cheap and quick, so taking a vacation in Malta with Vera at six weeks old was an easy first trip. For our first trip home to visit family and friends, I flew to and from the U.S. by myself with Vera. If I hadn’t traveled with her before, it might have seemed daunting to fly 10 hours solo with a baby, but it was smooth sailing. Confidence is key, especially when you learn you’ll do just fine without the bouncy seat for a few days.Stay flexible
Parenting experts may say that babies need structure and routine, but recognize that they are also very flexible, especially in the early months when they mostly sleep and eat. As long as you can attend to the baby’s immediate needs, it doesn’t matter much where you do it; a baby’s comfort zone is wherever you are. Babies also make planning near impossible. You may find that just as you planned to visit a museum, you’ll need to find somewhere to sit down to feed the baby, with a decent bathroom for changing a diaper. You might eat dinner later than expected as you walk the baby around the block a few more times to get her to sleep. We kept our first trip with Vera to Malta simple, relaxing by the sea in Gozo and wandering around the old city of Valletta: no itinerary, no must-sees, no ambitious day trips. We missed out on a few “important” sights and spent a few days doing little more than reveling in the joys of cheap wine, trashy novels and ham sandwiches, but it was stress-free and helped us to connect with the place as well as each other.

Re-consider where you stay and how you get around
Once you start planning a trip with a baby, you might be spending more time on AirBnB than Hotels.com. When you travel with a child, you care less about hotel design or public amenities like a gym (ha!) and more about in-room comfort and conveniences like a separate bedroom space or kitchenette. On an early trip, we stayed in a friend’s home in Trieste, in a vacation apartment in Venice and in a room above a cafe in Ljubljana, and each had their advantages. In Italy, it was nice to have access to laundry and space to cook a meal with friends when we were too tired to go out; while when I was on my own in Slovenia, it was handy to go downstairs for breakfast or a much-needed glass of wine, and someone was always around if I needed help with the stroller. You’ll also have to think differently about how you get around town with a stroller or carrier and plan some routes in advance. In London, I spent a lot of time on the excellent Transport For London website mapping out which tube stations had elevators and what days I would use a carrier only (I love the Boba wrap). In Venice, I didn’t bother with a stroller at all for the city’s many stairs, bridges and cobblestone streets, but needed to stop more frequently to rest my tired shoulders and was grateful for extra hands to hold the baby while I ate pasta.

Everywhere is nice in a “baby bubble”
You should be prepared to be self-sufficient when traveling with a baby, from boarding a plane to getting on a subway, but you’ll be surprised by how helpful strangers can be, especially outside the U.S. Not touching strangers’ babies seems to be a uniquely American concept, while in Mediterranean Europe, waiters will often offer to carry your baby around or give them a treat (say thanks and eat it yourself). After Istanbul, I found Budapest to be the most baby-friendly, and even trendy restaurants had changing facilities and bartenders who wanted to play peekaboo. I expected Londoners to be rather cold, but their stiff upper lips were more often smiling and cooing. A tube employee helped me carry the stroller up several flights of stairs when an elevator wasn’t working, and I got table service in a cafe that normally only had counter service. Don’t expect special treatment because you have a baby, but enjoy it when it comes.

Stay calm and carry travel insurance
Having a sick baby is scary for anyone, especially when you are in a foreign country far from home. Statistically, it’s more likely that your child will get sick or hurt at home, but it can happen on the road as well. Before you take off, figure out what you will do in an emergency: can you get travel insurance that covers a visit to a pediatrician? Can you change or cancel travel plans if the baby is sick? If you rent an apartment, do you have local contacts in case something happens? In Budapest, by myself, I had a few incidents getting stuck in an elevator, locked out of our apartment and having the baby slip out of a highchair. Everything worked out fine, but staying calm was key as upsetting the baby would have just added to the stress. Coming back from Belgrade last month, our daughter woke up with a cold and a mild fever the day we were supposed to fly home. Our wonderful AirBnB hostess got us medicine and we ultimately decided to fly the short trip as scheduled, but if it had been more serious, I could have paid the change fee to delay our flight and visit a local doctor. The baby was fine the next day, though I still have some Serbian fever reducer for her next cold.

Don’t let the turkeys get you down
Perhaps I’ve become more sensitive to the idea, but I’ve noticed recently that screaming babies on airplanes have become the catch-all complaint for everything that’s wrong with air travel (though in Gadling’s Airline Madness tournament of travel annoyances, children didn’t make it to the final four). Look up any news story about children and airplanes and you’ll find a long list of angry commenters complaining about how they don’t want to sit next to your “brat” on the plane, and that you shouldn’t subject other people to your lifestyle choices. A crying baby is not an inevitability, and planes are still public transportation, so don’t get psyched out by the looks and comments from other passengers. After 22 flights with Vera without a tantrum or crying fit, I’ve learned that the most important thing is to pay attention to your baby and be considerate of others. I still tell my airplane “neighbors” that I’ll do whatever it takes to keep her quiet and happy, and by the time we land, we’ve made more friends than enemies.

Enjoy it while it lasts
The first two years are the cheapest time to travel with a child: domestic air travel is free for lap children, international tickets are a fraction (usually 10 percent) of the adult fare, and most hotels and museums allow babies free of charge for the first few years. This time is also the most “adult” you’ll have for awhile, before you have to consider the whims and boredom of a child. Vera’s first year has been delightfully kid-menu and Disney-free. In a few years we may have to rethink our itinerary and even our destinations, but so far, not much has changed. We still love going to post-Soviet cities, wandering around oddball museums and sitting outside at wine bars to people watch, though our bedtime might be a bit earlier.

Share your lessons learned while traveling with a baby, or tell me what I’m in for in year two in the comments below.

Cruise Ship Wreck Removal Underway Amid New Questions Of Cause

It’s been nearly seven months since the cruise ship Costa Concordia grounded off the coast of Italy, leaving 32 dead. After lying on its side since the January 13th grounding, Costa Concordia will next be stood back up, re-floated and towed to an Italian port. But what looks to be a simple operation will involve the coordination of several salvage companies and cost millions.

A big part of the salvage plan to remove the wreck calls for 30 watertight boxes, called cassions, to re-float the ship in one piece. Once the ship has been stabilized, caissons will be fixed to the upper side of the hull and gradually filled with water as part of the operation to right the ship.

Using a system of hydraulic jacks fixed to an undersea platform, the ship will be brought upright, underwater. When the ship is upright, caissons full of water also will be fixed to the other side of the hull. Then the caissons on both sides will be filled with air to re-float the wreck as we see in this simulation.


Salvage operations began with the removal of fuel from the ship to address environmental concerns. Once the wreck is removed, the focus goes back on to the seabed with a cleanup operation devised to conserve the marine environment. The preliminary stage is expected to finish by the end of July, followed by the ship stabilization phase in August.

Looking back, history will remember the Concordia event as more of a near miss than a Titanic-like disaster.

Looking forward, via an Operational Safety Review performed by the cruise industry, improved safety measures have been put in place to prevent an incident like this from happening again.

This week, new information revealed in an Associated Press report raises more questions. The black box stopped recording before the ship was evacuated. Watertight doors, designed to keep the ship afloat, were left open. Unauthorized maps were found in the bridge.

Did these new discoveries have something to do with the wreck? That is unknown at this time so stay tuned as this story continues.

[Flickr photo by EU Humanitarian Aid and Civil Protection]