Five new jobs in media for flight attendant Steven Slater

Even though the president of the flight attendant union has come out in support of Steven Slater‘s keeping his job (requiring some sort of mental gymnastics I simply can’t fathom), there is a shot the temporarily famous flight attendant may have to freshen up his resume. The odds that he’ll get a gig in Hollywood seem low, but that doesn’t mean he can’t get a fantastic gig with its unappreciated cousin: commercials.

Slater, if he can keep the hype around him pumped up for a while longer, might be able to turn his JetBlue flight meltdown into another 15 minutes of fame, though reality suggests this won’t happen. Who cares about the odds he’ll actually make some big cash on this? Let’s take a look at five commercial/spokesman jobs that would be perfect for this particular disgruntled flight attendant.

[Image: AP Foto/Louis Lanzano]My thoughts:

1. Monster: I’d love to see Slate shilling for the job search website, especially since he should probably spend some time there. In fact, if I can see building a YouTube reality series around his job hunt, which could bring some viral love to Monster. Of course, this probably isn’t going to happen.

2. Resort industry: Imagine that crazy smile surrounded by the words: “Need a vacation?” Do the math on that one. Especially since people are increasingly unlikely to take their vacation time, I can see some serious potential with this idea.

From The Hollywood Reporter:

3. Beer: The Hollywood Reporter calls this a natural fit, “given that he had a cold one before his exit from the plane”

4. Service companies: Michael Priem, CEO of USDM.net notes an opportunity for service companies to use Slater as a spokesman. That could work, depending on how it’s spun. USDM.net is an agency that works with airlines, hotels and other travel industry companies. Says Priem, “He could show how painful it is to be in the wait line for a cell phone carrier or sit at a service center that frustrates us.”

5. Famous angry guy: Angela Farrell, at marketing firm MSCO, suggests using Slater as a controversial judge on “American Idol.” That could work … for half an episode, if Slater still matters by the time the ink dries on the contract.

Nutty JetBlue flight attendant unlikely to get entertainment deal


How much can Steve Slater milk his 15 minutes of fame? The coverage has come quickly, and Slater has started to become a bit more comfortable with it. Reports are coming in that he wasn’t satisfied with his job (you think?), and it’s clear that this could be seen as a major opportunity for something of a career change for him.

According to The Hollywood Reporter, Slater doesn’t have much of a shot at turning his career-limiting move into reality show fame:

Major talent agencies are unlikely to sign anyone who doesn’t have a background in a craft such as acting or writing. Companies that book reality TV stars and celebrities of varying degrees as guest speakers might be a more logical fit.

After he runs through the late-night talk show circuit, Slater will be finished. At that point, he’s likely to be another unemployed flight attendant … though he won’t be able to blame market conditions.
Nonetheless, talk about Slater has run through the advertising business. Chris Raih, founder and managing director of Zambezi in Los Angeles, noted:

“People around the country seem to have followed this classic go-to-hell moment with voyeuristic glee,” he said. “They want to root for him even more in a recessionary environment when many have gobbled up their anger.”

The real risk with using Slater in a commercial, according to Raih, is that it takes a few weeks to shot one, and even more time to get the campaign off the ground. By then, he’ll probably be irrelevant.

Steven Slater on airport stunt: I thought about it for 20 years!


Former(?) JetBlue flight attendant Steven Slater may not have stepped onto the plane with the intention of grabbing a beer and dropping the emergency chute, but it wasn’t far from his mind. The New York Times got a few moments with the now (in)famous flight attendant in the elevator of the Upper East Side apartment building where Slater was camped out after being released on bail.

In this exclusive – and enviable – interview, Slater told the Times, “I’ve thought about it – for 20 years I’ve thought about it. But, you never think you’re going to do it.”

Galley Gossip: Flight attendant fights with a passenger, escapes down the emergency slide and then drives home

When dealing with unruly passengers, flight attendants are taught a few different techniques to diffuse a situation, one of which is to separate yourself from the passenger and let another coworker step in and try to handle it. A new face is new energy. This alone can calm passengers down. While most flight attendants will simply escape to the galley, one flight attendant actually opened an emergency door, popped the slide, grabbed two beers, and slid down the chute. Once on the tarmac he ran into the terminal and eventually made his way to his car. He drove home to his residence in Queens where I imagine he left his crew bags beside the front door, loosened his tie, and popped open one of the beers and chugged it down. (Burp!) All this after a JetBlue passenger refused to apologize after accidentally striking him with luggage.

I have to admit that if a passenger had hit me with luggage I would have liked an apology, too. Though I don’t think I would have demanded one. That said, if that same passenger had told me to F-Off! I, too, might have been tempted to pick up the PA and direct the same obscenity to the dude with the potty mouth over the intercom system for all to hear. But never in my wildest dreams would I have ever thought to pop a slide and make a run for it. Probably because I’d have no idea which way to go! Flight attendants don’t spend a lot of time walking around on the tarmac.

According to The Wall Street Journal, “Authorities picked the flight attendant up at his home Monday afternoon and brought him to the Port Authority Police station at JFK airport for questioning. The official said that Slater (the flight attendant) was calm when arrested and remained calm throughout his interrogation and the booking process. He was charged with reckless endangerment and criminal mischief. He was awaiting arraignment Monday night.”

This is the kind of thing a flight attendant can only do once in their career. That’s because they would no longer have a job to go back to. Certainly this JetBlue flight attendant knew that before making his dramatic escape. Which got me thinking, is there a better way to go?

When I mentioned this to Shannon, an ex flight attendant friend, she said she wishes she had thought of it first. “Seriously, why didn’t I do that on my last flight! Blow the slide, throw out my bags, a few bottles of wine from first class, leave my badge behind and walk across the tarmac waving goodbye on my way to the parking shuttle. Oh well.”

After a long pause, Shannon added, “It would be extra classy and fun to pop open some champagne and drink it straight from the bottle as you wave to the plane.”

That’s a flight attendant fantasy if I ever heard one. My friend Jane agreed. She’s not a flight attendant but she now wishes her job had an emergency chute at work.

As much as we’d all might like to go out in a blaze of glory, the reality is this flight attendant cost the airline a lot of money. Not just because it costs $25,000 to repack a slide, but because now the airplane has to be taken out of service and who knows how many flights will now have to be canceled. After drinking those two beers, I wonder if the flight attendant will realize he will now go down in aviation history as the guy who abandoned ship because he got hit in the head with a handbag? Now it’s buh-bye job, buh-bye 401K, hello criminal record. Where the heck does one go from there?

Photo courtesy of WexDub

JetBlue flight attendant hiring: police and firefighters preferred

“Turn off your electronic devices” may soon be followed by “Up against the wall!” on JetBlue flights. The airline is looking for flight attendants who have real backgrounds in safety: it’s targeting former police officers and firefighters for flight attendant jobs. JetBlue has reportedly hired “several hundred” of New York‘s finest over the past decade, and up to 10 percent of the cabin crew has had experience in emergency response work.

The first JetBlue flight attendant class included a former New York City firefighter, which caused the airline to think more about this talent pool. After all, police and firefighters are trained in dealing with emergencies, making them inherently more qualified than the flight attendant candidates airlines pull off the street.

So, I need to know: what’s next? Will American scrap its existing hiring model and look for green berets?

[photo by See ming-Lee via Flickr]