Virgin America teams up with Entourage for inaugural and promotion

by Grant Martin on

Well, Virgin American certainly has their demographic targeted. The hip startup airline just announced that they’re teaming up with HBO’s Entourage to christen one of their their Airbus aircraft “Entourage Air” and kick off service between New York‘s JFK and Las Vegas.

Yes, this is the same group that also hosted Victoria’s Secret models on one of their transcontinental routes.

Next Thursday the airline plans to host an Entourage party at a private JFK hangar with members of the Entourage crew (no specifics on whether this is going to be some B character or some of the stars), Richard Branson and other celebs for a pre launch party with Dom Perignon Champagne, hors d’oeuvres and other themed goodies.

In flight, passengers will be treated to a special pre screening of the hit HBO show and the airline will kick off special HBO features for all passengers flying on VA for the duration of the month. Later, HBO and VA plan on collaborating in other projects on the airline’s advanced inflight entertainment system.

Naturally, the party finishes off at the Playboy Club in the Palms Casino.

Truly, a magnificent introduction to a route. But will it pay off? Virgin America bills itself as the hip, edgy airline that more often than not is slightly more expensive than the competition. Can their image and inflight amenities sway you over from a legacy carrier?

The Gadling tour of JetBlue’s new Terminal 5 at JFK

by Jeremy Kressmann on

As Grant reported earlier this month, JetBlue is in the final stages of construction for its brand new home at Terminal 5 of New York’s JFK airport. This morning Gadling had the chance to take a sneak peak of the new facilities in advance of the building’s official opening on October 1st.

Although there’s still much to be accomplished in the next 6 weeks, the building is already shaping up as a winner. JetBlue has built a showpiece home for its growing brand – a building that in many ways looks poised to usher travelers into a new era of domestic air travel. It was equally refreshing to find a totally new (dare I say revolutionary?) approach to the airport culinary and concession experience – one that is sure to please the palates of picky New Yorkers and fellow travelers from across the U.S.

With a project this ambitious, JetBlue has also built themselves very high expectations for their new terminal’s success both in the press and with their passengers. But as we saw with the opening of London Heathrow’s new British Airways terminal earlier this year, there are inevitably some kinks that need to be worked out. Here’s hoping everything goes smoothly for JetBlue at launch.

So what exactly did we find during our visit? Follow the link below to get the full overview, and make sure to check out our gallery too for the full Terminal 5 experience.

%Gallery-30298%Departure Hall
As I entered into the main departure hall from the AirTrain, I was immediately struck by the room’s massive size and scale. Combining the latest in cutting edge design, the interior is large, airy and brightly lit with huge windows allowing in plenty of natural light. There was certainly no shortage of check-in kiosks, which are strategically placed in large groups throughout the hall. Though it hasn’t completely disappeared, there’s much less emphasis on check-in desks, clearly an attempt by JetBlue towards a more streamlined, online check-in process.

Also impressive was the attention given to the usually agonizing TSA-screening. Instead of one or two open lanes crammed up against a wall, Terminal 5 is equipped with 20 some-odd security checkpoints – a nod to the central role this process now plays in our post-9/11 lives. Will all these 20-something lanes be open when you head to the airport? That remains to be seen – but the fact the infrastructure is in place is a good sign.

Terminal Atrium and Concessions
After passing through security, travelers are greeted with a huge open atrium. The showpiece is clearly the huge circular string of flat-screen monitors, which hovers like some futuristic alien mothership above the large open space below. The monitors just had JetBlue branding on them today, but I imagine they will be used to potentially display flight info and perhaps some interactive art installations in the months and years ahead.

The edges of the atrium are also home to what is sure to be one of the more talked-about features of the new Terminal 5 – its restaurants and stores. If you’ve ever eaten a flavorless $10 sandwich at the airport before, you’re going to be in for a shock. JetBlue has what looks to be some great restaurants planned, including a hybrid sushi/noodle bar, a Spanish tapas bar (Tapas?! At the airport!?!) and even an old-school French bistro.

Even better, there looks to be a nice assortment of shops, including one of only three outlets of Japanese retailer Muji in the United States. While nice places to eat and shop might not be a dealbreaker when you choose an airline, it certainly goes a long way towards “re-humanizing” the domestic air travel experience.

The actual gate areas were nice – each has its own fully-digital flat-screen display to provide information and destination weather. Very nice, but nothing revolutionary. The terminal is largely decorated in neutral colors with a blue-ish carpeting reminding of JetBlue’s color scheme. I also particularly liked the panoramic views from the floor-to-ceiling glass windows, which afford sweeping views of the take-off and landing of other planes at JFK.

Baggage Claim and Wrap-Up
Before wrapping up my Terminal 5 visit, I payed a quick visit to the baggage claim below. The massive carousels are set far apart from each other to avoid overcrowding. It’s hard to review a baggage claim area until you actually use it though – the jury is still out on this one until we see if everyone is getting their luggage back come October!

And with that I ended my tour of Terminal 5. As I passed by designer Eero Saarinen’s retro-futuristic TWA Flight Center on my way out, I couldn’t help but wonder. Saarinen envisioned air travel as the future of the country’s transportation hopes and designed his building to match that dream. But Saarinen probably never anticipated the spectre of 9/11 and its impact on an already battered airline industry, cutting costs and tossing traveler amenities. JetBlue’s Terminal 5 seems very much an attempt to return to aviation’s glory days, and one can only hope that they succeed.

JetBlue gives new terminal at JFK a dry run

by Grant Martin on

JetBlue‘s new terminal at JFK opens up on October first, and the airline is making sure to run it’s operations through the gauntlet before going live. We all remember what happened in Heathrow’s T5 earlier this year when they didn’t test their operations thoroughly enough: thousands of passengers and their luggage were separated and stranded, resulting in unruly passengers, thousands of complaints and an embarrased British Airports Authority.

To help simulate life in the fully operational T5, the New York City based airline has invited passengers to take the terminal on a dry run on August 23rd. That morning, over a thousand True Blue frequent flyers will converge on the terminal in a mock booking. Upon arriving at the airport they’ll be divided into groups and instructed on their roles — for example, four random people may be put together, given “luggage” and assigned an “itinerary” heading to Las Vegas.

Passengers will then go about as normal, checking in at the kiosks, sending their luggage through the system, going through the active TSA checkpoint and going as far as the gate before the simulation ends. Then, they’ll do it in reverse as if just arriving from their destination.

The trial is meant to test the opertion of the entire integrated teminal. As JetBlue spokesman Bryan Baldwin mentioned earlier to Gadling today, each of the systems have been tested independently, but the true trial will be under operating conditions with real passengers — which is what they want to create on August 23rd.

For their time, passengers will be awarded with JetBlue branded goodie bags, be fed and several may even win a flight or two on the airline. And they get to see the innards of the new T5, the long awaited oasis in JFK mayhem.

Unfortunately, the event has already booked and overbooked its capacity, so if you haven’t already responded to your invite (or didn’t get one), you may be out of luck. Keep an eye on Gadling and we’ll try to get some good photos and reports of T5 during the event.

Talking travel with Emirates Airline VP Nigel Page

by Jerry Guo on

This Friday will mark the launch of the first regular route in the world on the A380, from Dubai to New York JFK on Emirates Airline. I’m here to talk to Nigel Page, Senior Vice President of Commercial Operations (Americas) about this exciting development, the airline’s famed “private hotels in the sky,” and why we should book a ticket to Dubai.

What will be the configuration on the A380, New York-Dubai route? What are some of the amenities?

Emirates A380 on the New York-Dubai route will feature 489 seats in a three-class configuration. (14 first class, 76 business class and 399 economy class.) Our official unveiling takes place today as we accept the first A380 directly from Airbus in Hamburg, Germany. This will be followed by the first-ever commercially scheduled A380 flight to the United States on August 1st.

How much cost savings does the A380 provide over the traditional transatlantic equipment?

The A380 is an aircraft built to not only serve the customer better, but the operator as well. Fuel economy is perhaps the greatest advantage the A380 provides, as this aircraft receives better mileage per passenger than most hybrid passenger cars. This fuel economy, combined with the A380’s range and capacity, allows for a greater projected cost savings over other older aircraft.
As a luxury carrier, how do you plan to stay competitive in an industry that’s increasingly under pressure from high oil prices?

While high oil prices are a concern for every carrier, Emirates feels that we can stay competitive because of our younger fleet. With the average age of aircraft in the Emirates fleet at just over five years old, Emirates operates aircraft that are more fuel efficient than that of many other carriers. Additionally, we only operate wide-bodied aircraft that allow for a greater cargo capacity, and therefore result in greater profit margins.

Does Emirates’ position in the Middle East have any leverage over other carriers when bidding for jet fuel?

No, Emirates being a Dubai-based airline does not have any effect on other carriers when bidding for jet fuel. Dubai has an open skies policy and Emirates operates alongside 110 other airlines at Dubai International Airport. We receive no subsidies whatsoever.

Do you have any plans to enter the business-class-only market?

No, Emirates does not have any plans to enter the business-class-only market.

What are your other planned routes into the United States?

In addition to twice daily service from New York JFK and daily service from Houston, Emirates will launch Los Angeles service October 1st and San Francisco service November 20th.

Which airlines does Emirates see as its biggest competitors? And what does Emirates do better than them?

We can say that with our unique route network, competition largely depends on the market in which we are operating.

I’ve seen your first-class private suites. Quite jealous.

Emirates first class suites offer our customers the finest in-flight experience available. Amenities include our 1,000 channel ice entertainment system; 23-inch hi-definition personal viewing screen; full lie-flat seat featuring in-seat massage and pre-set seating adjustments; in-suite refreshment center; multiple personal stowages; Bvlgari amenity kits; 7-inch touch screen control for entertainment system and seat, dine on-demand service; and sleep amenities include sleep mask, slippers, and luxurious duvets. Our private cabins are practically a hotel in the sky.

What’s a weekend itinerary for first-time visitors to Dubai? (Let’s imagine an extended layover.)

A typical weekend in Dubai would include a stay at one of Dubai’s numerous outstanding luxury hotel properties, followed by a city tour hosted by one of Dubai’s tour operators like Arabian Adventures – visitors can experience the charm of Dubai’s historic heritage area including the famous gold and spice souks and enjoy the feeling of a city changing from a small trading post on the Arabian Sea to one of the world’s most futuristic cities.

Visitors can’t miss the spectacular shopping malls that have put Dubai on the map for being one of the world’s greatest shopping capitals- one of which even includes an indoor ski facility! Evening entertainment would not be complete without a desert safari and 4WD sundown dune driving, followed by an Arabian dinner with entertainment under the stars. Dubai has options catering to every taste and desire- from PGA golf courses to some of the most spectacular beaches in the world.

What are your favourite restaurants and hotels in Dubai?

Hotels: The Royal Mirage, the Madinat Properties, and the new Raffles Hotel are all lovely. Restaurants- Al Nafourah in Emirates Towers has wonderful Lebanese food. There are a number of new restaurants opening in the new Dubai Festival City complex which will also be excellent.

What are the top three “undiscovered” / underrated destinations in the Middle East?

Muscat, Oman, the rugged East Coast of the UAE (Hatta, located in Dubai, Fujeriah, and the east coast of Sharjah are all lovely and terrific for wadi hikes, outdoor camping and offroad adventures), and Petra Jordan.

Emirates’ A380 is on the way!

by Grant Martin on

It’s not very often that we Americans are privy to a taste of the Airbus A380, the new supermega jumbo jet that took to the skies last year.

Singapore Airlines was the first customer of the aircraft and though they took a quick zip around the United States, as our friend Mr. Cranky talked about last year, most folks have barely seen or heard much about the aircraft — after all, none of Singapore’s A380 flights regularly touch American soil.

Emirates, Dubai‘s glorious national carrier, however, has more appeasing plans. Starting later this summer, the airline is opening flights on the A380 between New York‘s JFK and Dubai, while routes from Los Angeles and San Francisco are planned for later in the year.

The airline plans to kick off its festivities with an inaugural flight reception at JFK on August 1st, where the media will be treated to inbound airport goodies from tarmac access to interviews with Emirates’ staff and general merriment. Then, the aircraft flies cross country to California where two “acquaintance” flights are scheduled for the media and other interested parties. Too bad that’s on the wrong coast for me.

If you’ve got any friends in the media world, now might be a good time to cash in your chips for a ride on the A380 — otherwise you’re going to have to wait to fly revenue. Last time I checked, those flights were going for about two grand.

Stay tuned for pictures and coverage from the Emirates reception.