Virgin America teams up with Entourage for inaugural and promotion

Well, Virgin American certainly has their demographic targeted. The hip startup airline just announced that they’re teaming up with HBO’s Entourage to christen one of their their Airbus aircraft “Entourage Air” and kick off service between New York‘s JFK and Las Vegas.

Yes, this is the same group that also hosted Victoria’s Secret models on one of their transcontinental routes.

Next Thursday the airline plans to host an Entourage party at a private JFK hangar with members of the Entourage crew (no specifics on whether this is going to be some B character or some of the stars), Richard Branson and other celebs for a pre launch party with Dom Perignon Champagne, hors d’oeuvres and other themed goodies.

In flight, passengers will be treated to a special pre screening of the hit HBO show and the airline will kick off special HBO features for all passengers flying on VA for the duration of the month. Later, HBO and VA plan on collaborating in other projects on the airline’s advanced inflight entertainment system.

Naturally, the party finishes off at the Playboy Club in the Palms Casino.

Truly, a magnificent introduction to a route. But will it pay off? Virgin America bills itself as the hip, edgy airline that more often than not is slightly more expensive than the competition. Can their image and inflight amenities sway you over from a legacy carrier?