World’s only ski-up Starbucks open for business at Squaw Valley

Two days ago, while visiting my brother and his family in Lake Tahoe, my nephew uttered the words I’d hoped never to hear. “Starbucks just opened a ski-up window at Squaw’s Gold Coast mid-mountain complex!” he snorted, before pondering aloud how it was possible to ski with a triple venti Cinnamon Dolce Latte while wearing gloves and holding poles.

Truly, I think the world has enough Starbucks in it, and if you can’t get through a day of skiing without a fix, you just might have a problem. Not everyone feels that way, however, as reported on Eater.com today. Says Squaw Valley president and CEO Andy Wirth, “Nowhere else in the world can skiers and riders enjoy a delicious Starbucks coffee without missing a beat on the slopes.” My nephew might disagree with the logistics of that statement, but never underestimate the power of a Frappuccino habit.