Flying Wizz Air, European low-cost airline


I just flew with Wizz Air, a major budget airline in Europe whose name and stunts I had previously only snickered over. It turns out in addition to offering low fares across Europe, they are also the largest carrier in Hungary (at least according to Wizz, Malev Hungarian would beg to differ) and a major player in Poland, Romania, and Bulgaria. Last week I traveled to Bulgaria (look for some future Weekending posts soon) and decided to try to fly across the country from the Black Sea town of Varna to the capital city Sofia rather than spend another eight hours on a bus. As is often the case with budget carriers, Wizz has caught a fair amount of flack for their nickle-and-diming fare structure and customer service, so I was anxious to experience it first-hand.The booking process
The low-cost carrier advertises flights as low as 15 GBP from London to Poland before taxes and fees, and I found fares from Varna to Sofia starting at 78 Bulgarian (around $50 USD) plus a few bucks for taxes. Not too bad, a lot pricier than the bus but much faster. Enter the laundry list of service fees. First, you are hit up 5 Euros per passenger to use a credit card (only other options are European credit cards or bank transfers that aren’t possible for US travelers). Next, you are offered a bunch of services that might be useful for some (extra legroom, flexible booking, priority boarding, etc) but not integral to the flight. Then comes the big guns: baggage allowances. Whether I’m traveling for two days or two weeks, at maximum I pack a standard wheelie carry-on and a purse, and avoid checking bags whenever possible. Wizz allows just one piece free, up to 10 kg (22 pounds), and charges 15 to 60 Euros per bag depending if you select the option online, at the airport, or at the gate. Not wishing to be caught with a surprise charge at the airport, I opted to check one bag. Final tally: 117 Bulgarian leva per ticket or $76 USD, booked less than two weeks in advance.

Pre-departure
Haven’t even gotten to the airport and there’s another potential fee: flight check-in. It’s free if you do it online up to 7 days in advance AND print boarding passes, or 10 Euros if you wait until arriving at the airport or can’t find a printer. After entering your passport information and checking in online, your boarding passes are available as web documents or PDFs. I downloaded the PDFs and emailed to my hotel in Varna, who were kind enough to print, but boarding passes via email. Arriving at the airport, they will still check your documents, but my baggage was not scrutinized and I noticed several fellow passengers with more than one bag to carry on, so I may have been able to get away with a purse and a rollerboard.

In-flight experience
Seating on the flight is open, causing the usual every-man-for-himself rush at the gate, but inside the plane, seats are relatively comfy with snazzy purple leather seats. There is an excellent (and free!) in-flight magazine with great destination info and articles that made me want to move to Poland immediately. The Varna to Sofia flight was too short for the full food and beverage “service” (i.e. they didn’t wheel out the cart of stuff you pay for) but the usual drinks and snacks were available for purchase at typically high prices (2.50 Euros for water, 3 Euros for Cup Noodles, which is sort of a great flight food idea). Flight attendants were helpful and cheerful in the signature purple and hot pink colors.

All told, I’d fly Wizz again (especially to Poland), especially if I were near to one of their hubs. Fares are much lower than the competition (Bulgarian Air priced out at 211 leva for the same route) and if you stop looking at fares as inherently all-inclusive, the a la cart structure is actually refreshing and honest. There aren’t many perks and no in-flight movies or tv, but with most flights under 3 hours, you can get by. Airline experiences are all in the seat of the beholder, but with prices this low, a leather seat and free English-language reading material feels more luxe than low-cost.

JetStar to pack planes with iPads

JetStar seems to know that in-flight entertainment is nothing to scream about right now. You watch canned programming from a small screen. Fun. For a low-cost carrier, you’d think that fixing this problem isn’t a priority, but it looks like the little guys are coming up with the best ideas. The airline is getting ready to test the iPad as in-flight entertainment. Access is expected to cost A$10 ($8.40).

Strangely, internet browsing on the iPad will be disabled, because of the airline‘s policy on the use of cell phones and computers while the plane’s in the air.

Look for it to happen later this month. If it works out, the program will be extended through JetStar to the entire network of its parent company, Qantas. The trial will last two weeks and will be limited to domestic flights of less than an hour.

Spirit Airlines announces another raunchy marketing stunt

Ah, Spirit Airlines – the airline equivalent of a Beavis and Butthead episode.

After annoying their own staff with their “MILF” promotion back in 2007, the marketing minds at this low cost carrier have decided to ignore all the previous criticism, and launched yet another raunchy promo.

Dubbed “MUFF DIVING“, the promo promises “Many Unbelievably Fantastic Fares to Diving Destinations”. Yeah, we get the joke (and it made me chuckle).

Still – you can’t blame them for trying; their stunt has already caught the attention of many Internet sites (this one included).

So, even if they don’t sell a single ticket, and even when they’ll make their own staff madder than ever — they have created the kind of buzz only smart marketing people manage to create. Kudos Spirit.

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Megabus to offer 100,000 free tickets

Budget bus travel might not always be the most comfortable or efficient way to travel, but it is often the cheapest. Thanks to low-cost bus service providers like Megabus, which offers routes in the Midwest and on the East Coast, you can often score tickets for just a few bucks. And with amenities like wi-fi and electric outlets, you may actually survive the bus journey with your sanity.

The service offered by Megabus will get even cheaper this winter. How much cheaper? From January 6 to March 20, 2009, over 100,000 seats will be available completely free of charge (well, except for that 50-cent per booking fee).

A limited number of seats will be available on each route per day, so act fast for your best chance at getting a free seat. To book the deal, just use the promotional code GETAWAY.

Gadling brings you the girls of the 2010 VivaAerobus calendar!

We’ve done it again – for the second year, Gadling is bringing you the entire lineup of the VivaAerobus calendar. For those that missed the 2009 version, VivaAerobus is a Mexican low cost carrier that publishes a yearly calendar with some of their most attractive employees. The calendars are sold on their flights, and all proceeds benefit the Mexican pediatric cancer research alliance.

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