Iceland Express will offer low-cost flights from Newark to Reykjavik

by Katie Hammel on

I’m kind of obsessed with Iceland. Ask me about the country and get ready to endure my lengthy soliloquy on why I love it so much. It’s one of the most beautiful places I have ever seen, and I’d feel pretty comfortable saying that even as I travel to more destinations, I’ll always consider it so.

Drive a few minutes away from Reykjavik and you’ll see mountains topped with snow, former lava fields covered in moss, volcanic ash beaches, and waterfalls in every shape and size. At Thingvellir National Park, the earth is shifting and dozens of little earthquakes happen every day. At the Blue Lagoon, people soak in steaming neon blue waters even as fat snowflakes land in their hair, and in random fields all over the country, horses will literally come running up to you to socialize. Horsies! Plus: Best. Hot dog. Ever.

Ever since I visited in March, I’ve been plotting my return. Trouble is, the tickets are just so expensive. Because Icelandair is the only carrier that goes from the US to Iceland, they can charge pretty much whatever they want. While they do have sales often, tickets from JFK to Reykjavik regularly range from $500 (in winter) to as much as $1200-$1500 during peak times.

But perhaps finding a cheaper fare may get easier. Iceland Express, a low-cost carrier that already operates flights from several European cities to Reykjavik (often for as low as $200 round trip) will begin flying from Newark to Reykjavik in June. Flights are available for purchase now and seem to be slightly cheaper than Icelandair. For dates I checked in August, flights on Iceland Express were $534 compared to $730 round trip on Icelandair.

Is there a Long Tail for travel?

by Jeremy Kressmann on

There’s been plenty of discussion about author Chris Anderson’s Long Tail theory since it was first proposed in 2004. The theory, which suggests selling niche products can be just as profitable for businesses as the huge blockbusters, has been attracting plenty of attention both from its supporters and detractors. Recently Anderson laid out the case on his blog for how the Long Tail applies to travel.

According to the Long Tail, the most popular tourist destinations have always been places like Paris or Tokyo because they were the cities airlines could fly to most efficiently and that had the greatest demand from visitors. But in the last ten years, the growth of low cost carriers and word of mouth recommendation websites like Tripadvisor has changed that model. We’re no longer forced to take what our travel agent says at face value. Users online tell us what’s worth seeing and the flights have gotten so cheap we’re willing to be more risky about where to go. Now instead of Paris or Tokyo, for instance, you’re just as likely to hear your friend went to visit Provence or Osaka.

According to Long Tail creator Chris Anderson, the numbers back this up. He cites data from the UK between 1998-2008, when visitors to the “Top 50” travel destinations dropped 10% from 36% to 26%, while visitors to “everywhere else” increased by the same amount. It does take a leap of logic to arrive at Anderson’s conclusion – there’s nothing here to account for the effects of the economy on travel, and without seeing the Top 50 destinations, it’s hard to say what other factors are at play. Still, the implication of the “Travel Long Tail” is striking. More of us seem to be throwing the advice of travel “experts” out the window and setting off on our own, and that’s a tremendously exciting trend.

Hungarian airline stunt too successful

by Tom Johansmeyer on

A crowd pissed all over Wizz Air’s attempt to release 1,000 balloons into the sky. The low-cost airline had hoped to celebrate its fifth anniversary, but the Hungarian crowd was drawn to the event by the rumor of freebies hooked to the balloons – coupons worth $49.95 – ultimately ruining it for everybody.

The balloons were held in a net in Budapest. Attendees started to pop balloons so they could cash in on the discounts, prompting a burst of bursting. After the first popper struck, the crowd “attacked the net,” according to Wizz Air communications director Natasa Kazmer.

One young woman fished for coupons through a grill in the gutter, hopefully because she planned to take many Wizzes later this year.

The publicity stunt was too successful: most of the vouchers were gone before the press even arrived.

Ryanair: get in shape, carry your own bags

by Tom Johansmeyer on

European object of disdain low-cost carrier Ryanair is always looking for ways to save a few bucks. From pay-to-piss to the fat tax, the airline has put forth a stream of ideas that really haven’t gotten off the ground. Well, CEO Michael O’Leary has a new one to add to the list: mandatory luggage self-service.

Under this new model, passengers would carry their bags through airport security and drop them at the steps at the bottom of the plane. Turnaround times remain a concern – as they are for the fat tax. Let’s be realistic: the only people in the airport more likely to screw something up than baggage handlers are the passengers themselves.

If you spend 15 minutes staring at the menu at Sbarro and can’t figure the damned thing out, you probably shouldn’t be trusted to carry your own bags.

Say “I do” at 30,000 feet – easyJet wants to get into the wedding business

by Scott Carmichael on

Desperate to generate some extra cash, every airline in the world is scrambling for ways to introduce new money making services. Some have considered paid bathrooms, others are going to double charge fatties. UK low cost carrier easyJet is in the lead at the moment in the creativity top 10.

The airline is planning to introduce in-flight weddings on their planes, allowing couples to tie the knot at 30,000 feet.

Imagine being able to get married on the plane that is taking you to your honeymoon destination.

Of course, it’ll still be on a tacky orange colored low cost carrier, and many of the passengers around you are probably already drunk from all the beer at the airport.

There is one minor issue they’ll need to work on first – UK law states that the place of marriage has to be a legal building, and that the building has to be permanent and “not moving”. Still, if they are able to work out the legal problems, they may be onto the next big aviation money maker.