Delta announces new Elite Elite status, loyal passengers retch

by Grant Martin on

It’s difficult making both parties happy during a merger, especially when the old dogs in one way of life have to learn all of the new tricks in another. Where this appears to be particularly scathing is in the frequent flyer programs, where loyal passengers to both Worldperks (Northwest) and Skymiles (Delta) are starting to get mashed together.

To appease some of the most frequent Skyteam travelers, the new Delta has revealed a new elite status above the traditional Silver (25k miles,) Gold (50k,) and Platinum (75k.) No, it’s not Berkelium, it’s Diamond, and one has to travel a whopping 125k miles to reach this holiest of statuses.

Benefits to Diamond status include free access to the Delta Sky Clubs (airport lounges,) better flexibiliy when using award tickets and a wider selection of “Choice Benefits” including upgrades and gift cards.

The problem for many current elites is that the benefits are too sparse for the time invested. Flexibility with award ticket redeposits, for example, is a feature that many Northwest passengers had before the airlines started to merge. Similarly, the mileage bonus on flights for a Diamond versus a Platinum (125% vs 100%) is just a throwback to the former NW Platinum level.

Upgrades are another great example. The upgrades currently earned by Platnium and Diamond members are only useable on the most expensive group of economy tickets (thumbnail: you’ll have to spend $1500 on a coach ticket to Europe to be able to upgrade.) Other programs sponsored by United and American Airlines let passengers upgrade some of the least expensive fares (say, around $700.)

As a result of the tepid benefits, more loyal passengers are straying away from the new merged airline. Or as one passenger at Flyertalk puts it:: “Delta: Driving Every Loyal Traveler Away.”

Northwest flight attendants go retro before assimilation

by Grant Martin on

Rumor in the underground has it that Northwest Airlines‘ flight attendants will be going retro during the last week of March, in a throwback to all of the old Northwest and Northwest Orient garb over the ages. Apparently April 1st marks the first day that staff are required to wear the new Delta uniform, so employees will be digging back into their closets to pull out the vintage gear. And as one of of the airlines with the oldest rank and file of Flight Attendants, I’ll bet that those uniforms go way back.

So which uniforms will come out? Will it be the 1980’s drab brown suits with bow ties and Russian hats? The late seventies, crazy pattern blouses? Or the old school, Northwest Orient red dresses? You can check them all out at uniformfreak.com

Either way,If you’re flying Northwest Airlines over the last week of March, keep your eyes peeled for flight attendants wearing wild vintage uniforms and wish them the best on their new careers at Delta.

Your paltry Delta miles aren’t accepted here

by Grant Martin on

If Delta Skymiles could be equated to a currency, they would be Zimbabwean Dollars.

Over the past several months, numerous changes at the Atlanta based company have brought significant detriment to the joint Delta and Northwest frequent flyer program. These modifications range from an increase in mileage fee for economy tickets (tickets to Europe, for example, went from 50K to 60K miles,) application of fees for award bookings (up to $150,) and the reduction of benefits such as free miles redeposits and system wide upgrades.

There are plenty of small annoyances, but what all of these program changes boil down to is a change in the model in which award tickets are exchanged. Formerly, supply of award miles was lower, availability was higher and the top few passengers who earned numerous miles could spend them fairly easily.

Now, supply is higher, availability is lower and the masses all generally have access to a few scrappy seats. The very few extra that are booked are done so at excruciating costs. So as a result, the airline loses less money on award bookings and gives passengers the false sense of reward with useless miles.
No passenger is in a better perspective to observe the change than he who was a Northwest Worldperks member. Over the last six months, that customer watched his counterparts at Delta reap the benefits of numerous mileage bonus offers, virtually dumping miles into the pockets of passengers and severely diluting the mileage pool.

Meanwhile, program changes continue to cut Worldperks down to the level of Skymiles and defectors leave in droves. At a poll on the frequent flyer website Flyertalk, nearly 30% of passengers queried are leaving the conglomerate to join another airline program, another 20% are leaving at year’s end and 20% are too distraught to know what to do.

Out on the underground mileage exchanges, Delta/Northwest miles have lost their value. Most don’t even bother trying to trade, and one passenger trying to exchange Delta miles for an equal number of competitor miles was laughed at. The best offer so far? A few beverage certificates.

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Merge your Delta and Northwest frequent flyer accounts — get 500 miles

by Grant Martin on

In this week’s chapter of “Merger Mania, Delta Devours Northwest,” lots of changes have happened to each respective frequent flyer program.

To merge the two programs, small changes in mileage earning, spending and transfer have been implemented, largely to make Northwest’s program emulate Delta. System Wide Upgrades, a feature that many Northwest flyers briefly enjoyed, will now be translated to Medallion Upgrades, a weaker, less useful tool. Northwest Platinum flyers will now earn fewer bonus miles as well; their earnings will be reduced from 125% to 100%.

The most abhorrent change to the programs, however, is the addition of an extra “reward tier” on mileage tickets. As billed, this change is supposed to provide “more flexibility” by charging more miles and providing extra seats when searching for rewards. But in actuality, it’s just another way to gouge passengers.

Think of it this way. Last year, if you wanted to fly from Atlanta to New York there were 10 options to fly for 25k miles. This year, there are 20 options to fly at 30 – 35k miles and 2 options to fly at 25k miles. And those latter flights? Only good on Wednesday redeyes on a 12 seat propeller plane.

It’s not that egregious, but you get the picture.

The (scant) good news is that we now have better, fluid access between both accounts. As of last week, passengers from each program can log in, link accounts and swap miles, which means if you have orphaned miles in either account, you can move them over. Yes, you can move elite miles as well.

You can link the accounts by going under Worldperks | Manage My Account | Link Accounts and Transfer Miles. Once you link them up, you’ll get 500 bonus miles.

If you want to read more about the details of the mergers, a good resource is Flyertalk.

So long, Northwest 747’s

by Grant Martin on


The end of an airline is upon us. While there are still a few wrinkles in th merger between Delta and Northwest Airlines to iron out, things are pretty much set in stone when they start repainting aircraft. To start, Delta, a carrier that has never had the 747 jumbo jet in its livery, will be usurping Northwest’s aircraft and putting them on long haul routes.

You can see the whole process of repainting in the above video.

To many, this is a sad passage of redtail aircraft from the once proud Northwest Airlines into the sad mass of Delta airlines. It’s nostalgic, I suppose, but I’m going miss the NW frequent flyer program more than it’s 747s.