NYC Tourism Campaign Spotlights The City’s Lesser-Known Attractions

by Reena Ganga on

More than 52 million people visit New York City each year but the vast majority of visitors never stray far from the well-trodden streets of Manhattan. Now, a new tourism initiative is encouraging travelers to take a bigger bite out of the Big Apple by venturing out of the typical tourist hotspots and deep into the city’s five boroughs.

“Neighborhood X Neighborhood” will give visitors a list of suggestions on things to do and see ranging from popular tourist activities to hidden gems that only the locals know about. The city’s vast array of restaurants, shops and cultural venues will all be spotlighted in the campaign.

The city’s Mayor, Michael Bloomberg, says previous efforts to widen the tourist circuit have stimulated development in the neighborhoods. In recent years, more than 70 hotels have sprung up outside Manhattan, catering to visitors who want to get off the beaten path.”We’ve focused on bringing more tourists to neighborhoods outside of Manhattan, and it’s paid off with more hotels being built and tourism-related economic activity happening in those boroughs,” said Mayor Bloomberg. “Our neighborhoods are what make New York City unique, and visitors who explore the boroughs beyond the beaten path are sure to be rewarded with unforgettable, only-in-New-York experiences.”

NYC’s neighborhoods are all easily accessible via the city’s extensive transit system and campaign organizers say travelers who veer out of Manhattan and into the more obscure neighborhoods will be rewarded with a more affordable stay.

Bushwick, Fort Greene and Williamsburg are the first neighborhoods to be featured in the tourism initiative, which kicks off today. You can check out the neighborhood highlights here.

[Photo credit: NYC & Company]

New York’s Most Fascinating Park, Floating Above the City

by Paul Brady on

In a town where 500 square foot apartments can fetch $4,000 a month, the installation of a small slice of lawn calls for a mayoral press conference. And Mayor Bloomberg was there on June 8 for the opening of the second phase of the High Line, New York’s most innovative park, built on an abandoned elevated rail line on the far West Side.

Years in the making, the new section includes a stretch of brilliant green grass, bird houses, adolescent trees and a new perspective on a newly resurgent Manhattan neighborhood that’s getting more alluring (and affluent) by the moment.

Traveling the American Road – New York’s High Line


As someone who calls New York home, I explored the first section a few years back when I worked in Chelsea Market, the bougie shopping center that’s home to Food Network, Google, MLB.com and other wanna-be-big start-ups. The park, newly opened at the time, was just out the door-and a wonderful place for a mental health break.

With the new section, now pushing all the way north to 30th Street, the park should draw more people, which drives more business along the corridor. Real estate signs are sprouting up, and a pop-up beer garden has appeared, along with food trucks and a temporary art installation. (It happens to be sponsored by AOL, but I only found out about that when I visited.) Also along the new portion of park? The first U.S. property from Grupo Habita, a super-trendy Mexican boutique hotel group that’s a favorite of the Chelsea and Mexico City art sets.

It’s quite the resume for a disused rail trundle, left to rot in a forgotten corner of the city. No wonder the mayor-and tourists by the tens of thousands-are showing up to see what’s happening.

New York City’s Bloomberg proposes outdoor smoking ban

by Tom Johansmeyer on


Thought you were going to light up a cig on your next trip to Central Park? Think again! Mayor Michael Bloomberg is trying to get a new measure passed that would prohibit smoking – outdoor smoking – in parks, beaches, marinas, boardwalks and pedestrian areas in New York City, according to the local Fox affiliate.

Even the mayor hasn’t always been convinced that he could pull this off, and it still needs to go before the city council. Sentiment in the city is mixed, with many non-smokers unwilling to see the law go this far for civil rights reasons.

Of course, I smoke a cigar near (though not in) Central Park just about every evening, so my opinion on this new measure is pretty clear.

New York short-term apartment rentals to become illegal

by Tom Johansmeyer on

Traveling to New York on a budget? Well, you just lost an option. Governor David Paterson just put his signature on a bill banning short-term vacation apartment rentals in New York City. Unless you’re renting an apartment for 30 days or longer, you’re out of luck. Originally, he said he’d veto the measure.

According USA Today, Paterson says the new law:

“… fixes problems caused by illegal hotels and improves quality of life in traditional residential apartment buildings, while also meeting the needs of visitors. By removing a legal gray area and replacing it with a clear definition of permanent occupancy, the law will allow enforcement efforts that help New Yorkers who live in SRO units and other types of affordable housing preserve their homes.”

Mayor Michael Bloomberg came out in support of the law, USA Today continues:

“When housing designated for permanent occupancy is illegally converted into a hotel, unsafe conditions are created, the residential character of City neighborhoods is harmed and the supply of much-needed units of housing is depleted,” added New York Mayor Michael A. Bloomberg. “The bill provides a clear definition of what constitutes transient and permanent occupancy, which will allow City agencies to issue summonses and initiate other enforcement actions against illegal hotels.”

The law is ostensibly designed to protect New Yorkers, but could have an effect on the lower end of the tourism industry here. It takes effect May 1, 2011.

What about everyone else, the tourists coming to visit and looking for cheap digs? You can always find bargain in New York … well, almost. Your best bet is to read Melanie Nayer’s stuff: she always has some great tips.

[photo by Randy Lemoine via Flickr]

Roll with the rich in five easy steps: travel like you’re on the Forbes 400

by Tom Johansmeyer on

From peaking through the curtain to first class to eyeing the VIP check-in line at the hotel, travelers are envious creatures. Someone else always has something we want – be it an experience, device or amenity. We fantasize about the perfect travel experiences, wondering what it must be like to [fill in the blank with what you dig most].

Nobody knows how to travel quite like the billionaires on the Forbes 400. Sure, this crowd isn’t hitting hostels, mingling with the locals and doing all the stuff we say we prefer. They’re busy with butlers and maids and yachts and poetry readings (sorry, not joking on this one). You’re not going to get the “genuine” travel experience if you roll like the rich, but who the hell cares? The last thing I’d want is genuine if I had that kind of cash.

Interested in traveling like the insanely wealthy? After the jump, there are five simple steps to running with the big dogs when you tour the world. It’s not nearly as hard as you might think … as long as you have the cash to back it up.

1. Vacation homes are a must
Yes, there’s something to be said for the luxury of a hotel’s best penthouse with butler service, private dining and a special entrance. You don’t want to mix with the proletarians, after all. But, this type of travel means you’re not in control. Eventually, you’ll find boundaries. So, to travel like the insanely rich, buy vacation homes in the places you like best.

2. Yacht or not
Vacation homes are nice, especially when they’re on the water, but you’ll never get away from land. To dart out from your troubles – or a collapsing Ponzi scheme – you need a yacht. Right now, yacht sales are in the tank, so you can get a better price than you may expect. Keep in mind that this is a billionaire‘s game: don’t try to do it on the cheap. If you can’t afford a yacht (or simply don’t want one), you can always explain away your yachtlessness with something about seasickness or a penchant for other vices (like mistresses).

If you do go the yacht route, pimp it out properly. Rupert Murdoch took friends and families on a cruise to Alaska. Just in case that wasn’t enough, his sailboat is decked out with a “technogym,” deep-sea diving equipment and king-sized sleeping cabins.

Do it big.

3. Join a club
Rich people and clubs … crazy. It starts in college, with the likes of Skull and Bones, and by the time these kids become adults, they’re paying ridiculous sums of money just to be allowed to spend money on dinner and drinks. Michael Bloomberg, New York‘s mayor, belongs to the Game Creek Club in Vail, Colorado. The privilege involves a $50,000 initiation fee, but I imagine the grub is fantastic.

4. Have the right friends
Again, Mayor Mike does it right, golfing with Ross Perot and Silvio Berlusconi. They’re both unbelievably wealthy and turned to politics after amassing fortunes in the technology/media space. When you’re that rich, you need to travel with people like you. So, be prepared to trade in your old friends – it’s nothing personal.

5. Do weird stuff
We all know that billionaires are crazy. So, when you travel, you can’t resign yourself to sightseeing, beach-sitting and cocktail-sipping. You have to do something bizarre … because you can. Stephen Spielberg attended a cliff-side poetry reading on Ireland’s Aran Islands before touring the moors on a motorized bike. Oracle chief Larry Ellison prefers speed, flying around in a MiG 29.