Inside Virgin America’s “Stay Golden” launch event (photos)

by Stephen Greenwood on

I looked around and tried to absorb what was unfolding before me.

VIP’s and Virgin employees mingled on the patio of the beachfront W Fort Lauderdale. Nearby, a reality TV crew set up a shot for a new series about the lives of Virgin America flight attendants. Lights and loud music infiltrated the senses. It was a perfect backdrop for television, even though it didn’t quite feel like reality.

And in a sense, it wasn’t reality; but merely a splash of Richard Branson’s reality.

Then, somewhere between the gold-suited synchronized swimmers, the beverages sprinkled with gold, and the musical performance from Santigold, it hit me: Virgin America is dedicated to (and very good at) one thing. They design brilliant experiences… and in their world, there’s no such thing as overindulgence.

The morning started with an early but high-energy flight out of San Francisco with press, contest winners, and CEO David Cush all onboard. I stepped into the cabin of the A319 and immediately appreciated the attention to detail in the environment.

Stylish mood lighting. Glossy white plastic seatbacks. Bright touchscreens. AC outlets at every seat. Fast (and temporarily free) wifi. I think I even overheard someone say “It’s like flying inside of an iPod!”.

Even the safety video was creative and entertaining; and apparently so different from the standard that the FAA had a hard time approving it. To me, that says it all. Virgin America knew from the beginning what type of experience they wanted to offer, and has executed that vision despite strict regulations and an unfavorable market.

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As the day went on, it soon became clear that the favorite buzzword was “startup”. Anybody from the company speaking about the airline referred to it as a startup, because it’s truly their advantage over the competition. They’ve been able to execute this vision by being nimble, building from the ground up, and yet staying in line with the ethos of the Virgin brand.

Many other airlines have fallen short with the in-flight experience because of a lack of vision or a reluctance to invest in overhauling their cabins. VX has done it right, and offers fares at the right price. Which is fine until you go wild with your credit card on the in-flight payment system; all on demand movies, food, and snacks cost a small fee, though live satellite TV and gaming is free.

Upon landing in Fort Lauderdale, our plane was met by Richard Branson and his billion dollar smile, calmly waving from the top of a water-spraying fire truck. It was a completely appropriate reception – why wouldn’t Richard Branson be on top of a fire truck to kick off the launch of two new routes?

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The disembarking was followed by speeches from the CEO, Branson, and FLL Airport authorities expressing their pleasure with Virgin America’s arrival. The tarmac was lined with music, models, press, a large crowd of spectators… and enough Patron for everyone. Nothing but fun.

The energy from the tarmac eventually transferred to the main event, where I had my moment of realization about Virgin America’s brilliance. I almost laughed at the thought of it. Had I ever heard of Jet Blue throwing elaborate parties to celebrate the launch of a new route? No. Is there anyone that could even try to pull this off like Branson could? Not with the same style.

Virgin has the sex appeal that few other corporations can match, and has certainly succeeded at bringing a unique and enjoyable experience to the low-cost domestic market.

Party with Hef at the Playboy Mansion for Halloween

by Katie Hammel on

If haunted houses, ghost hunts, cemetery tours, zombie pub crawls and other usual Halloween attractions just aren’t sexy enough to make your holiday complete, if you want more girls and less gore, and if you’ve got $1000 to drop, make plans now to attend the Kandy Halloween Party at the Playboy Mansion.

I was always under the impression that you had to be an invited guest (or a lowly “Tunnel of Love” ride attendant as my husband was for the party in 1999) to attend. That’s not the case. A $1000 ticket and a costume (which is mandatory) will get you access to “1,000 of the sexiest girls in the world”, plus Hef and some Bunny-loving celebrities.

The party will be held on October 24th and tickets cost $1000-$2000 per person, unless you want to roll in some serious style. Then you’ll need to shell out about $10,000 for a table or cabana, table service, Crystal, seating for 8-10 people, and a Kabana girl to attend to your every need.

I wonder if November’s cover girl, Marge Simpson, will be there.

[via Jaunted]

Own the Curtis Hotel in Denver for one night

by Katie Hammel on

The Curtis Hotel in downtown Denver is not your typical hotel. Staying here is all about having fun. And what could be more fun than owning an entire hotel, even if only for one night?

Through its Won Night Only promotion, the Curtis is offering up the whole hotel for one night – December 31, 2009 – to the highest bidder.

Up for grabs is a package that includes occupancy of each of the hotel’s 330 rooms (2 people per room, max), including the Rolling Stone suite and the British Invasion suite. The winner, and about 600 of his or her closest friends, will also enjoy a rock-star worthy New Year’s Eve bash with cocktails and hors d’oeuvres, dinner, drinks, late night munchies, live music, the services of a DJ and a professional photographer, and limo service.

The current high bid on eBay is $50,000 (but the undisclosed “reserve” has not been met). Bidding ends on October 11, 2009.

While I’ve never seen a promotion quite like this, it fits right in with the style of the Curtis. The guest rooms themselves are sleek and luxurious, but the rest of the hotel is decked out in whimsical touches that appeal to the kid in each guest.

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Each floor has a theme that’s evident in quirky touches like movie posters and colorful silhouettes decorating the wall. Guests can stay on the “dance floor”, a scary movie floor (appropriately located on floor 13) or other floors themed around pop culture. Each room has a flat screen tv, iPod dock, and free wireless internet.

There’s a fitness center, 24/7 business center, and the lobby features a kitschy “five and dime” that sells classic candy. The lobby also has a Wii system and classic board games for guest use and is decorated with Lite-Brite art . Even the bathrooms are a surprise, with silly sayings painted on the stall doors.

The hotel restaurant, The Corner Office, serves an eclectic menu that’s reasonably priced (the $15 lobster macaroni and cheese is delicious, with big chunks of lobster meat, and the $3.50 desserts like peanut butter crepes and espresso creme brulee are worth every calorie). The Curtis also accepts pets with a $15 daily fee.

Virgin Atlantic rolls out the red carpet for its 25th Anniversary

by Jeremy Kressmann on

As both Grant and Scott have mentioned recently, Virgin Atlantic is celebrating its 25th year in operation. As we’ve come to realize here at Gadling, the team at Virgin Atlantic is never one to turn down an opportunity to party. This past Monday in New York City, the Virgin crew once again made good on this reputation for star-studded celebration, inviting friends and family together for a raucous soiree at the Tribeca Rooftop event space in celebration of more than 25 years in service.

On hand was a roster of celebrity attendees including airline founder Sir Richard himself as well as Samuel L. Jackson and some surprise musical acts (more on that shortly). Upon arrival, guests were invited to land a virtual Virgin Atlantic plane on the party’s flight simulator, play free old-school 1980’s arcade games, and plop themselves down in models of Virgin’s comfy business class seating arrangements. Upstairs was an open-air roofdeck with panoramic views of downtown Manhattan and the Hudson River. As the evening ramped up, attendees were treated to a surprise private concert by 80’s pop star Deniece Williams as well as some bombastic DJ moves by Norman Cook, aka Fatboy Slim.

In service of our dear readers and knowing what’s best in travel, the writers at Gadling forced themselves to stop by this fun little event to see what was up. Rest assured, we’ll invite you guys along for the fun next time. In the meantime, you can take a voyeuristic peek at the good times in our gallery below.

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Happy Birthday Virgin Atlantic! Celebrate with more fare sales

by Grant Martin on

Virgin Atlantic Airways is all grown up. Today is their 25th birthday, and in a similar guise to their buildup of fare sales over the last few weeks, they’re launching another massive campaign this morning.

For only today, you can book tickets for only $181 round trip in economy or $384 in premium economy between the United States and the UK. Those are fantastic prices for the high summer season, where typical prices normally soar to over $1000.

Rumor has it that the airline is also throwing a bit of an anniversary bash in Tribeca tonight, where we’re sure to see more festivities, galavanting and giveaways, hosted by the man himself, Sir Richard Branson.

Check virginatlantic.com today to cash in on the special 25th anniversary fares, and check Gadling.com later this week for updates from the birthday party!