Luxury Travel: Unlimited spa treatments at Thailand’s Phulay Bay

phulay bay

There are relaxing vacations and there are vacations that take relaxation to a whole new level. Thailand‘s Phulay Bay, the first Ritz-Carlton Reserve property, is offering a new Unlimited Spa package to entice luxury and spa lovers alike – and we are pretty sure it’s working.

The ESPA-branded spa and the property have teamed up to offer a package featuring unlimited daily EPSA treatments along with daily breakfast for two, roundtrip transfers from Krabi Airport by hotel limousine, 24-hour dedicated butler service and a complimentary daily boat trip to Hong Island.


It isn’t the idea of an unlimited spa package that’s enticing, but the relatively low per-day price (starting at $1,165 per day) and the fact that the value increases exponentially with the amount of spa services booked. If you were to truly schedule a week of pampering, for example, your savings could be as much as $1,800 per day.

That’s not saying that the price isn’t still steep, but it’s a dramatic discount given the services offered. We certainly wouldn’t pass up the chance to stay at one of the resort’s 54 villas.

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Tailor your stay to you at the new Phulay Bay Ritz

Imagine passing into the new year in the newest Ritz-Carlton in the world. On December 22, 2009, the company will open a new property, Phulay Bay, in Krabi, Southern Thailand. This is the world’s first Ritz-Carlton Reserve, an upscale brand targeting affluent travelers. It will consist of 54 villas and a pavilion boutique hotel.

“Ritz-Carlton Reserve will feature signature, one-of-a-kind boutique resorts positioned in unique settings, each with a distinctive personality and sense of place reflecting its history and culture,” said Simon F. Cooper, president. “A refuge from the expected, Reserve is for travelers seeking to discover a singular location and peerless resort that will offer guests’ exotic, hand-selected ‘hideaway’ destinations in a relaxed, casually elegant atmosphere. Phulay Bay in Thailand is a natural choice for the first Reserve,” he continued.

The experience at Phulay Bay will be focused on personalization, with guests able to “design” their own visits. If you’re looking for a meditation class with local monks, trekking by elephant or a sea plane tour of the region, the staff will put it together for you. Discretion is valued, with high aubergine walls and dense trees providing something of a barrier against the pressures of the outside world.