South Africa-based 1time Airlines is a low cost carrier. In order to keep their prices low, they decided against adding any built-in in-flight entertainment in their fleet. Not really a problem, because most of the flights are not lengthy. The bulk of their air time is between their hub in Johannesburg and other South African cities like Durban and Cape Town. 1time does have one longer route from Jo’burg to the Tanzanian city of Zanzibar (approximately 3.5 hours).
The airline has introduced a concept of offering portable entertainment on their planes for rent. On select flights, 1time will be offering PlayStation Portable devices for a nominal fee of 60 rand (about $4.80 US). The rental includes disposable earpieces and last for the duration of the flight. This isn’t the first gimmick for 1time. They also use their extra leg room and leather seats to differentiate themselves from the competition. A novel approach? Other carriers have offered video gaming devices in the past. But this time it is in lieu of in-flight entertainment, not in addition to it.