Craft foods calling: nationwide schools, seminars and workshops teach you how to launch your own business

craft foodsMost children don’t dream of selling cheese or hacking apart animal carcasses when they grow up, but it’s a popular fantasy for many adults. Like most romantic-sounding culinary vocations, making craft foods and beverages can be hard work, and a risky business enterprise. “No matter how passionate someone is about their product,” says Heidi Yorkshire, founder of Portland, Oregon’s Food by Hand Seminars, “without business skills, they’ll never survive.”

Yorkshire, a small business consultant and former food and wine writer, was inspired to launch Food by Hand in 2009 because she saw a niche. “Our courses are mini-apprenticeships in running a sustainable business.” Past curricula have included butchery and craft distilling.

Food by Hand offers two-to-three-day intensives that teach the “craft and business of artisan food.” While the courses are designed for prospective business owners, they’re open to anyone wanting to know more about handcrafted foods.

[Photo credit: Flickr user mystuart]craft foodsFood by Hand has an artisan cheese program that teaches everything from tasting, buying, storage and shop design to creating a business plan. The course is led by esteemed Portland cheesemonger Steve Jones, the son of a Maytag Dairy herdsman. Additional instructors include an expert on business planning and a tax specialist.

Jones has been in the business for over 17 years and is now on his second retail cheese venture, Portland’s Cheese Bar. He’s an industry badass and the winner of the 2011 Cheesemonger Invitational (yes, it really does exist and let me tell you, as a cheesemonger, it’s a pretty intense occupation and competition).

Food by Hand’s fourth annual seminar on The Craft and Business of Retailing Artisan Cheese will be held in Portland from May 30-June 2, 2012, and costs $1,795 per person; a $1,595 early enrollment tuition fee is available if paid in full by April 1. Click here for details on how to register.

In Spokane, Washington, Dry Fly Distilling’s aptly named Distilling School teaches their “farm to bottle” ethos (they use only locally, sustainably-grown raw ingredients in their vodka, gin, bourbon and whiskey) in two-day and one-week courses designed to “provide a variety of hands-on training opportunities to aspiring distillers.”

Opening in Oakland’s Jack London Square in April is the Food Craft Institute. Supported by sponsors and partnerships with some of the Bay Area’s most renowned artisan food organizations, farmers and food artisans (some of whom are also the instructors) the new school aims to “reinvigorate the creation and success of artisan food craft business in the U.S. through a combination of…training courses steeped in technical techniques along with a rigorous entrepreneurship program.”
craft foods
It’s easy to poke fun at the overuse of words like “artisan” and “handcrafted,” and even I cringe when I hear naifs dreamily speak of quitting their six-figure tech jobs and buying a goat dairy. The reality is that unless you put in the hard time doing internships and learning the business end of things — and that’s assuming you have real, honest-to-god talent and passion — you’re not going to succeed at any food business. Having seed money or disposable income doesn’t equal good product.

On the positive side, my former employer, a Seattle cheesemonger, did her homework and spent two years interning, developing a business plan and taking Jones’ workshop as well as making him her mentor. Her business has been a success from day one. If you’re serious about getting (food) crafty, you can run a viable business. Just don’t think it’s going to be easy.

Kickstarter
and incubator kitchens such as San Francisco’s La Cocina have helped many craft food businesses get off the ground. If you’re considering a career in this industry, I highly recommend these and similar programs as resources. And don’t forget: craft foods make excellent travel souvenirs.

[Photo credit: lamb, Laurel Miller; cheese, Flicker user Mitchmaitree]

Why start a craft food business? Because you “can pickle that.”


Holiday gifts for food (and drink)-loving travelers

gifts for food loversHoliday shopping is easy if the people on your list like to eat and/or imbibe. If they’re into travel–be it armchair or the real deal–the options are endless This year, think beyond the predictable bottle of wine or pricey “artisan” cookies and give reusable, portable, eco-friendly gifts or small-batch edibles that are the taste equivalent of a trip abroad.

As for where to get these items, look at farmers and flea markets, street fairs, specialty food shops, wineries/distilleries, and boutiques. One of my favorite spots to shop: foreign supermarkets.

For the green at heart

An inflatable wine bag is ideal for wine and spirit-loving travelers. They’re multi-use and work equally well for olive oil, vinegar, or other fluid specialty products.

A logo tote bag (preferably made from recycled materials) from a specialty food shop, winery, etc. is great for practical recipients. A co-worker recently brought me a signature navy blue number from Neal’s Yard Dairy, a famous cheese shop in London. In two months, it’s traveled to South America and across the U.S., doing time as a souvenir satchel, laundry and grocery bag, and all-purpose carry-on. When I don’t need it, i just roll it up and stash it in my duffel bag or day pack. Love it.

Gift a wine key (opener) salad tongs or bowl, chopsticks, or other kitchen utensils made from local, sustainable materials such as wood, antler, bone, bamboo, or shell. Do a quick online search or ask (I’ve said it before, I’ll say it again: phrasebooks) about the origins of said object. If you have any qualms about the eco-aspect, don’t buy it and let the shopkeeper know why.

[Photo credit: Flickr user noramunro]gifts for food loversDrink coasters are always appreciated. I’ve picked up woven palm versions in Indonesia, as well as purchased colorful Portuguese azuelos tiles for this use. If the country or region you’re visiting is famous for its leather, woodwork, ceramics, or even recycled metal handicrafts, you’ll probably find a nice, inexpensive set of coasters. Again, be sure they’re made from sustainable materials.

Vintage kitchenware–even if it’s not functional–can be a great gift, especially if your intended is a collector. Salt-and-pepper shakers, wine openers, cheese knives, a set of Melamine bowls: hit up antique stores or street fairs, because you’re sure to find treasures at affordable prices.

For the adventurer

A pocketknife or plastic folding knife from a famous cheese shop or winery is indispensable to hikers, campers, foragers, and DIYer’s who enjoy a good picnic while on the road. Just make sure your loved ones aren’t the type who don’t check their bags when they fly. A mini-cutting board of wood/bamboo or slate is also a nice gift.

Know someone who’s into mountaineering or other high-altitude pursuits? Coca leaf tea (or for a less effective but more entertaining option, caramels or hand candy) really works, and it’s legal.

For the locavore

If you have a friend of the “Eat local/Support family farms” variety, a gift from your travels can still fit the mold. Whenever and wherever I travel, I make a point of purchasing local, handcrafted foodstuffs: jam or other preserves, honey, cheese, candy. What I buy depends upon where I am and whether or not I have to abide (cough, cough) by customs regulations or have access to refrigeration.
gifts for food lovers
If customs and temperature aren’t an issue, consider a gift of cheese, charcuterie, or even some spectacular produce (A would-be suitor once presented me with a tiny disc of goat cheese and one perfect peach before I departed on a flight; I wasn’t into the guy but loved the thoughtfulness of his gift).

If you you’re looking for a shelf-stable product, some suggestions: leatherwood, manuka, or tupelo honey (from Tasmania, New Zealand, and the Florida Panhandle, respectively); sea salt (I love the red alaea salt from Hawaii); Argentinean dulce de leche; drinking chocolate; real maple syrup; dried chiles or posole from New Mexico; palm sugar from Indonesia; spices from India or Morocco; Spanish saffron or paella rice–look for Calasparra or Bomba from Valencia; Provencal chestnut cream; Italian tomato paste or canned sardines (canned tuna from overseas is very often not from a sustainable fishery); barbecue or hot sauce; heirloom dried beans; stoneground grits…

I particularly like to buy items grown/produced by farmer co-ops but unless they’re manufactured for export or are a dried good, beware. A jar of manjar (the Chilean version of dulce de leche) I purchased from a tiny bakery wasn’t sealed properly, and was contaminated with mold when opened. Botulism or other foodborne illness is not a thoughtful gift (although I suppose it’s better to give than receive…), so make sure you’re getting professionally packaged goods.

[Photo credits: wine opener, Flickr user corktiques; honey, Laurel Miller]

On a tight budget this year? Make your own edible gifts based upon your recipient’s interests, favorite holiday spot, or ethnic heritage. Check out the below clip for an easy holiday recipe; bonus points if you know where Moravia is.

Moravian Spice Cookie Wafers