More and more often, ads are showing up in unlikely places. Soon, grocery store shoppers will find a tiny ad promoting tourism to Ecuador in a curious place: on each of the 24 million tons of bananas that are exported from the country each year.
Skift first broke the news about the new campaign, what the Ministry of Tourism in Ecuador is calling the “Banana Ambassador” program. Workers in Ecuador will affix tiny stickers with the colorful tourism logo and an accompanying QR code on bananas, just the same as other stickers that are placed on the front of the fruit in the past. The idea is that, hopefully, curious breakfast eaters will scan the code and be connected to a promotional video and tourism site, eventually increasing the numbers of tourists to the tiny country.
Although, as Rafat Ali of Skift points out, QR usage in general is low and the program might have little effect on intent to travel, at least now people will be more aware of where their food comes from. Ecuador is the largest exporter of bananas in the world, sending just as many bananas as the next three largest exporters – Costa Rica, Colombia and the Philippines – combined, accounting for 29 percent of the world’s total exported bananas. And in case you’re curious about those pre-export prices, bananas cost about 10 cents each in Ecuador.
Sending a postcard when traveling was once a big part of the experience. Never mind that the traveler often made it home first. Bringing along stamps and an address book to enable sharing the places we visited was part of it all. That was then, this is now and the Canvas Art of Living app enables iPhone and Android users a chance to make their own digital postcard.
Partnering with Hyatt Hotels, Canvas Wines has hotel guests looking for a QR code on their drink coaster at restaurants, bars and lounges. After scanning the code with their phone, users are sent to the Canvas Wines website where the free app is available for download.
Users can select a pre-made postcard design, upload a photo from their smartphone or take a new photo. A hand-written note is not an option but including a personalized headline and custom message is.
Automatically saved to each user’s personal gallery, the digital postcards can be shared via email, text message or on Facebook. iPhone users can convert their digital postcard into a printed postcard to be printed and mailed.
Shiny and new, the Canvas Art of Living app is getting a lot of attention but surely not the only way to send a postcard, digitally or otherwise. A number of services including Zazzle, Hipster and others use location-based photo sharing technology to enable postcard making.
Looking for something to collect? Need a break from digital?
Postcard collecting might be just what you need. Collectors of postcardsengage in Deltiology, the study and collection of postcards by specific artists and publishers, or by time and location.